Sales of exotic cars in Europe increase 13% in 2017 to 6.776 units. For the first time the Ferrari 488 takes the annual segment crown, its predecessor 458 Italia never took the title so the last time a Ferrari was the best selling exotic car in Europe was in 2009, the last year of the F430. This is the first time in six years the Bentley Continental GT does not top the exotics sales charts, and the difference between the two models was just 7 sales as the Continental made a final sprint in an attempt to reclaim the lead. A new generation of the Bentley is due in 2018 so the tables are likely to be turned again this year. In third place we find the Aston Martin DB11, the segment leader in the first quarter of the year. This top-3 controls 63% of the segment and they’re the only models with four-figure sales in Europe. Best of the rest is the Lamborghini Huracan, up 25% to improve sales every year since its launch, as well as setting a new annual sales record for any Lamborghini model in Europe, beating the Gallardo’s 629 sales in 2007. The Aston Martin Vanquish is up 45% but falls 20 sales short of breaking its annual sales record from 2013 when the current generation was just launched. That helps it become the best selling V12-only model ahead of the Lamborghini Aventador, down 13% and the Ferrari F12, down by a third as its replacement 812 Superfast arrived in showrooms. The Rolls Royce Dawn convertible slightly dips but remains ahead of the Wraith coupe. The Honda NSX sells just an average of 10 units a month in its first year. Lastly, Bugatti delivered 16 unique copies of the Chiron in Europe last year, one shy of the Veyron’s peak year of 17 deliveries in 2007.
Dodge Challenger is the only model not to lose sales as Ford Mustang’s sales drop drives segment decline
Sales in the sports mid-sized segment fell by 10.4% to 49,761 in the fourth quarter of 2017, while overall sales in 2017 fell by 13.9% to 231,161. With only one model seeing its sales rise last year it’s fair to say that the segment has seen better days, and with no new updates coming for the American big three muscle (Ford Mustang, [Read more…]
The segment and the new Ford Mustang continue their double-digit declines
Sales in the Mid-sized Sports segment continued falling in the third quarter of 2017 as they had so far this year, resulting in a YTD fall of 14.9%. As we had mentioned before, while the headline figure is mainly the result in falling popularity for the segment leader Ford Mustang, in fact most cars in the segment, even the newest ones, have seen their popularity fall in 2017 so far. Clearly the allure of alternative “emotional purchases” such as 4-door “coupes” (BMW 4-series GranCoupe, Audi A5 Sportback) and sporty SUVs (BMW X4, Mercedes-Benz GLC Coupe, Porsche Macan) is eating into the traditional segment in which rich 50- and 60-year-olds used to treat themselves.
After a slight decrease in the second quarter of 2017,sales of exotic cars in Europe have returned to double digit growth with a 10% increase in the third quarter. As a result, the year-to-date figure is still up 16% to just over 5.500 units. The all-new Aston Martin DB11 has already lost the segment lead it took in the first quarter, as it was down into third place in both Q2 and Q3. The best seller in the third quarter was the former segment leader Bentley Continental GT, even though the next generation of that model has already been revealed and will hit showrooms in 2018. The current generation lost 13% of its volume in the third quarter. The Ferrari 488 was up 13% in Q3 and holds on to its top spot for now, but it will be a tight race with the Continental GT if the latter keeps up its momentum. If the Bentley manages to top the ranking again this year, it would mark the 6th consecutive year the model will do so. For the 488 it would be the first time in its career. Its predecessor 458 Italia never took the title, as the last time a Ferrari was the best selling exotic car in Europe was in 2009, the last year of the F430. The only other model to sell over 150 units in Q3 is the Lamborghini Huracan, up 8% on last year.
After a booming first quarter of 2017, sales of exotic cars in Europe have stabilized with a 2% decrease in the second quarter. First half sales are still up, but by “only” 18%, to 3.951 units. We already had a new segment leader in Q1 with the all-new Aston Martin DB11, but in Q2 we crown yet another new leader, as the Ferrari 488 has topped the charts for the first time in its career. Ever since it replaced the former segment leader Ferrari 458 Italia, the Bentley Continental GT had topped the charts. Until this year, that is. After a stable Q1, the Continental loses 23% of its volume in Q2, which leads to an 11% loss year-to-date. The next generation will be revealed at the Frankfurt Auto Show in a few weeks time and will arrive in Bentley showrooms next year. The DB11 slows down slightly in the second quarter and was even outsold by the Continental GT in Q2 (by just 6 sales), but is expected to rebound later this year when deliveries of the AMG V8 twin turbo engine pick up steam. The only other model in the segment to sell more than 100 units per quarter is the Lamborghini Huracan in fourth place with a 12% increase in the first half.
Ford Mustang keeps losing sales as Chevy Camaro rebounds
Sales in the Mid-sized Sports segment fell by 14.5% so far in 2017, a reflection mainly on the dwindling popularity of the mighty Ford Mustang. However, while the headline figure is bad but not horrible, what should be more worrying is the fact that the segment has plenty of new cars such as Chevrolet Camaro, Audi TT, or the Porsche 718 Boxster/Cayman twins, after an early rise their sales have all declined recently. What’s more, Dodge seems to be doing wonders with the Challenger, given how old that model is, but even that can’t last forever.
Sales of exotic cars in Europe have exploded in the first quarter of 2017, with a growth of 45% to over 2.100 units. And after years of domination by the Bentley Continental GT and Ferrari 458 Italia, we have a new segment leader, straight out of the box. With almost a quarter of total segment sales, the all-new Aston Martin DB11 has stormed to the top of the ranking, ahead of the Ferrari 488 which maintains its second place thanks to a sales growth of 35%, while the former segment leader Continental GT is kicked down to third place with stable sales. Never before has an Aston Martin topped the exotic car segment in Europe, but the DB11 is an obvious hit with affluent buyers. It has turned the two-horse race at the top of the ranking into a three-way, as the top-3 dominates the segment with 68,3% of total sales as the #3 sells more than triple the volume of its closest rival.
The Small Premium Sports segment accelerates its rate of decline as sales in the first quarter of 2017 are down by 11.6% to a mere 3,001 sales. In 2016, the smallest segment in the industry already shrank by 1.8%, despite a still very fresh line-up of contenders and three updated models: the facelifted Mercedes-Benz SLK, now renamed SLC, and the facelifted Porsche Boxster and Cayman, now renamed 718 Boxster and 718 Cayman. 2017 is expected to bring a new BMW Z5, co-developed with Toyota, which will launch its new Supra on the same platform, but I’m doubtful if that can turn the segment around, also because it’s unlikely to arrive in showrooms long before the end of the year.
The exotic car segment in Europe grew at double the overall market growth in 2016, at +12%, helped by a handful of new products. But the leader of the segment remains unchanged, even though the Bentley Continental GT gains just 5% and therefore loses 2 percentage point of share. In Q4, the Continental GT was even down a worrying 11,5%. The Ferrari 488 continues where its predecessor 458 Italia left off: in 2nd spot, ahead of chief rival Lamborghini Huracan, which also gains just 5%, but had a more positive Q4 at +64%. The Ferrari F12, about to be replaced by the 812 Superfast in 2017, almost doubles its sales in the fourth quarter to finish the year with a 31% gain. 2016 has been a great year for Italian V12 supercars, because Lamborghini Aventador does even better at +135% in the fourth quarter and +48% for the year.
Sales in the Small Premium Sports segment fell yet again in 2016, this time by 1.8 percent, making it one of the segments that have seen the most consecutive years of decline (others that share this dubious distinction are the Large and Alternative Power segments). All in all, the segment is only about half of the size it was a decade ago, when BMW Z4 on its own sold almost as many as the combined number of sales in the segment 2016. The prospects for this segment in 2017 now rest on the incoming BMW Z5 (returning to a soft-top setup), and how well the customers will take to the newly-facelifted Porsche 718 Boxster and Cayman (now with the “718” prefix), and whether the new Audi TT can continue growing its sales.