The segment dips into the red but still outperforms other premium car segments
Sales of Premium Mid-sized cars fell by 9% in the third quarter of the year, down to 316,919, erasing the sales gains recorded over the first half of the year. Still, the segment is still the best performing from among all premium car segments, with all the other ones losing more sales since the beginning of the year. A big reason for is that over the past year a lot of new metal has hit the market (Audi A5, Infiniti Q60, Alfa Romeo Giulia), while a few other models are still fresh and growing strong (Audi A4, Jaguar XE). With the new BMW 3-Series around the corner, and a new Lexus IS and Volvo S60 not far off, the prospects are pretty good for this segment, despite the onslaught from premium SUVs.