The compact premium segment keeps going up, and even accelerating its growth rate from 3% in 2014 to 11% in Q1 of 2015, mostly thanks to the successful introduction of a new model line: the 2-series from BMW. This is in line with the 10% growth of the mainstream compact car segment.
The Audi A3 keeps its first place of the segment and even cements it by adding another 8% to its sales of last year, while its nearest competitors both lose sales. With a more than 22.000 unit advantage over the BMW 1-series, the A3 is already virtually guaranteed to lead the segment until the end of the year, even as the facelifted 1-series hits showrooms in the second quarter.
The Mercedes-Benz A-Class seems to have peaked at its third place of the segment, possibly cannibalized by the introduction of the GLA small premium crossover and the Shooting Brake station wagon version of the CLA. [Read more…]