After discussing the April 2016 European car brand sales figures, let’s look at the model level which cars are selling well in Europe. Despite the increased competition from the new generations Opel/Vauxhall Astra and Renault Megane, and despite VW having been discredited by the diesel scandal affair, the Volkswagen Golf manages to continue improving, albeit slower than the overall market. The Golf’s strength can partially be explained by its solid reputation as a company car, and the subsequent preferential treatment the VW brand gets with the Golf and Passat when companies buy or lease new vehicles for their employees. They have decades of recognizable and inoffensive (some would say: boring) design to thank for that. The Renault Clio manages to grab 2nd place as it did exactly one year ago, ahead of 4 subcompact rivals, of which the facelifted Peugeot 208 shows the biggest improvement, while the YTD #2 Ford Fiesta is starting to show its age.
The Skoda Octavia jumps from 14th in March to 7th in April, followed by the Passat and the Astra, both with the exact same number of sales. That leaves the Ford Focus to complete the top-10. The Renault Captur keeps improving and consolidates its leadership of the fast-growing small crossover segment, with the Peugeot 2008 now in 2nd place (#17 overall), ahead of the Opel/Vauxhall Mokka (#24). The Nissan Qashqai drops out of the top-10 at #14 with the Hyundai Tucson closing in at #23 and the Kia Sportage at #25. The Renault Kadjar can’t keep up with the South Korean cousins and has to make do with 35th place, and that’s before the new generation Volkswagen Tiguan (#29) is fully available. Volkswagen’s new Touran hits the spot with a 38th place, ahead of the Citroën C4 Picasso in 39th, while the soon to be replaced Renault Scenic (#50) is also outsold by the Volkswagen Sportsvan and BMW 2-series Active Tourer (#47 and #48). [Read more…]