After looking at the March 2018 car brand sales in Europe, let’s look at individual model sales. After having its long-time streak on top of the ranking broken exactly one year ago when the Ford Fiesta briefly finished in the top spot, the Volkswagen Golf seems stronger than ever with a lead over over 14.000 sales over its closest rival as it’s the fastest growing nameplate in the top-15. Traditionally strong in March due to its sales leadership in the UK market, the Fiesta is back up into second place ahead of the Renault Clio but not with the kind of margin we’re used to, especially considering the little Ford is still brand new and the Clio is starting to age. [Read more…]
In the first quarter of 2018, European passenger car sales are up just 0,8% to 4,26 million, with Spain (+10,5%) as the biggest contributor to the growth, with Germany (+4%) and France (+2,9%) also in the black, while car deliveries declined in Italy (-1,5%) and most notably the UK (-12,4%). The new EU member states showed strong growth of 11.9% so far this year. Crossover sales are up 18,7% in Q1, while car models lost 4,3% and MPVs lost 20,7% as automakers are replacing their MPVs with crossovers to follow a shift in demand.
In March, European sales of passenger cars declined for the first time in 2018 and for the fourth time in 12 months. A loss of -4,7% means 1,83 million cars were sold in Europe this month, traditionally by far the biggest month of the year (see graph), due to the influence of the UK market, where the twice yearly license plate change (now to the “18” registrations) pushes car sales to a peak. As a result, the UK is the biggest market in Europe in March, taking 25,8% of the total market compared to just over 16% over the whole year. The 15,7% decline in UK car sales this month represents 87% of the total European loss as the rest of the European markets combined were down by just 0,9% in March. Among the major markets, new car sales also declined in Italy (-5,8%) and Germany (-3,4%), but France (+2,2%) and Spain (+2,1%) posted growth.
Sales of domestic passenger cars in China continue to increase slowly but steadily in March 2018 with a 5% gain to 2,1 million. This brings the first-quarter figure to just a handful of sales over 6 million, a 4% increase on Q1 of 2017. The Seasonally Adjusted Annualized selling Rate in March is up to 24,8 million, similar to January and about 400.000 below February but more importantly up 1,3 million on March 2017. [Read more…]
After looking at the February 2018 car brand sales in Europe, let’s zoom in on what’s hot and what’s not on a model level. Like in January, the Volkswagen Golf remains on top of the ranking and is also the fastest growing nameplate in the top-8 with a gain of 15,5% on a weak score a year ago when its facelifted version was not yet in showrooms. Still, this is the best [Read more…]
In February, European sales of passenger cars increased 4,4% to 1,15 million, which marks the fifth consecutive year of February sales growth, with sales up almost 40% on the nearly 829.000 sales of February 2013. Crossover and SUVs are the only segment to grow with an increase of 22,7% to a share of just over a third of the market while car models (hatchbacks, sedans, staton wagons, coupes and convertibles) lost 1,5% to 57,7% of the market and MPVs continued their sharp decline at -13,3% to 100.000 sales, 8,7% of the market.
After a rather unexpected double digit gain in January, sales of domestic passenger cars in China are down 8,4% in February. However, the explanation for these swings is that the Chinese New Year celebrations fell in February this year, while last year they fell mostly in January (Jan. 27 – Feb. 2), which means fewer business days in February 2018. Compared to 2016, when the celebrations were in the second month as well, 2018 sales are up 10%. Combined sales figures for the first two months are still up 3,2% which is actually still above expectations, as the Chinese car market was expected to slightly decline in the early stages of this year. The Seasonally Adjusted Annualized selling Rate in February is up to 25,28 million, up 400.000 on January. which is down by 1 million on January 2017 at 24,74 million. [Read more…]
Geely and its competition
Geely competes in China’s “mass” or “mid-tier”; market, meaning the company is mostly competing for car buyers that are part of China’s enormous middle class. Geely’s main competitors are Chinese companies that manufacture their cars in China, and primarily sell their cars in China.
While the Geely brand is positioned to appeal to buyers that are looking for both affordability and quality; other brands or subsidiaries owned by Geely compete in different market segments. Geely’s subsidiary Volvo competes in the luxury car segment, and Lynk & Co. (a recently launched brand by Geely-Volvo) is positioned between the mass market and the luxury market.
After looking at the January 2018 car brand sales in Europe, let’s take a closer look at individual model sales figures. The Volkswagen Golf remains on top of the ranking but is also the fastest growing nameplate in the top-8 with a gain of 14,4% on a weak score a year ago when its facelifted version was not yet in showrooms. Still, this is the best [Read more…]
European sales of passenger cars in January increased 6,5% in January 2018 to 1,27 million, which marks the fourth consecutive year of January sales growth, with sales up 40% on the 908.000 sales in January 2013. As sales of car models (hatchbacks, sedans, staton wagons, coupes and convertibles) were stable at +2%, MPVs continued thier sharp decline as crossovers and SUVs are taking over the European streets. MPVs declined 19% to just 7,7% of the market (a new low) while crossovers increased 24% to take 34% of the market, a new high as their share was below 30% for the 2017 full year.