Geely and its competition
Geely competes in China’s “mass” or “mid-tier”; market, meaning the company is mostly competing for car buyers that are part of China’s enormous middle class. Geely’s main competitors are Chinese companies that manufacture their cars in China, and primarily sell their cars in China.
While the Geely brand is positioned to appeal to buyers that are looking for both affordability and quality; other brands or subsidiaries owned by Geely compete in different market segments. Geely’s subsidiary Volvo competes in the luxury car segment, and Lynk & Co. (a recently launched brand by Geely-Volvo) is positioned between the mass market and the luxury market.