In March 2014, European car sales increased 10,4% to 1.489.796 vehicles, bringing first quarter sales up 8,1% to 3.353.180. March marked the seventh consecutive month of year-over-year growth, which is starting to recover from the crisis that hurt the European car market in the past few years, as sales have decreased every year since 2007, losing more than 22% of its total volume.
As usual in March, the UK has a big influence on the brand rankings because of the twice-annual registration plate change, which gives UK-oriented brands Ford, Vauxhall(/Opel), Honda, Nissan and Jaguar-Land Rover a single month boost compared to brands that are relatively weak in the United Kingdom. In fact, over 31% of total European volume was registered in the UK last month, whereas it is usually Europe’s second biggest market behind Germany, at around 16 to 18% of total European sales over a full year. [Read more…]