August is traditionally the slowest month of the year for car sales due to the summer holidays, and with just under 778.500 units it is down by a third on July. When compared to August 2014, car sales are actually up 11,3%, which is the third highest increase so far this year. As a result, year-to-date volume is up to 9.328.003 units, an increase of 8,4%, the highest improvement it has been so far in 2015.
If you’re wondering if Volkswagen has been hurt by the emission scandal in the US and the subsequent stop-sale of its diesel-powered vehicles in a few European markets, it will be hard to tell from its August sales figures, as these events didn’t take place until the last week of the month. We’ll have to wait for the September figures to give a substantiated verdict, but so far we can only claim that VW has the smallest increase of the top-15 brands in August at +3,4%, while Renault is the fastest growing brand of the top-15 at +20,3% thanks to showing the biggest volume increase of all brands, followed by Opel/Vauxhall and BMW.
However, not all is well at Renault, because its budget brand Dacia, which was a regular member of the fastest growing brands group in the first half of this year, is the biggest volume loser for the second month in a row, losing 2.300 units on August of last year as the new generations of the Sandero and Logan and the facelifted Duster are starting to lose their freshness. DS and Honda are also among the biggest losers, albeit with much smaller losses of less than 600 units each. [Read more…]