The European Automobile Manufacturers’ Association ACEA has published the provisional May 2014 European car sales data. Provisional because only the 32 major brands are published, and Malta sales (although minor) are not yet included. No detailed model data will be available until the first week of July.
May marks the 9th straight month of year-over-year gains for the European car market, although it’s still the second-worst May in at least a decade. Sales increased 4,5% to 1.093.448 units, setting the year-to-date total at 5.431.921, up 6,9% on the first five months of 2013.
In May, Volkswagen Group has taken the biggest chunk of the sales growth, thanks to increases at all of its core brands, but most notably Skoda (thanks to the new Octavia) and Seat (thanks to the new Leon). Skoda is knocking on the door of the brands top 10 while Seat outsold Kia and Dacia in May.
Renault-Nissan is strong again, but this month the star of the show is not Dacia but Renault itself, adding the most sales of all brands and the fastest growing brand in the top 10. Strong showings of the Clio and Captur are likely to have contributed to this success. Nissan is strong as well, slowly creeping closer to Toyota to become the number 1 Japanese brand in Europe. [Read more…]