After looking at the February 2018 car brand sales in Europe, let’s zoom in on what’s hot and what’s not on a model level. Like in January, the Volkswagen Golf remains on top of the ranking and is also the fastest growing nameplate in the top-8 with a gain of 15,5% on a weak score a year ago when its facelifted version was not yet in showrooms. Still, this is the best [Read more…]
In February, European sales of passenger cars increased 4,4% to 1,15 million, which marks the fifth consecutive year of February sales growth, with sales up almost 40% on the nearly 829.000 sales of February 2013. Crossover and SUVs are the only segment to grow with an increase of 22,7% to a share of just over a third of the market while car models (hatchbacks, sedans, staton wagons, coupes and convertibles) lost 1,5% to 57,7% of the market and MPVs continued their sharp decline at -13,3% to 100.000 sales, 8,7% of the market.
After a rather unexpected double digit gain in January, sales of domestic passenger cars in China are down 8,4% in February. However, the explanation for these swings is that the Chinese New Year celebrations fell in February this year, while last year they fell mostly in January (Jan. 27 – Feb. 2), which means fewer business days in February 2018. Compared to 2016, when the celebrations were in the second month as well, 2018 sales are up 10%. Combined sales figures for the first two months are still up 3,2% which is actually still above expectations, as the Chinese car market was expected to slightly decline in the early stages of this year. The Seasonally Adjusted Annualized selling Rate in February is up to 25,28 million, up 400.000 on January. which is down by 1 million on January 2017 at 24,74 million. [Read more…]
Geely and its competition
Geely competes in China’s “mass” or “mid-tier”; market, meaning the company is mostly competing for car buyers that are part of China’s enormous middle class. Geely’s main competitors are Chinese companies that manufacture their cars in China, and primarily sell their cars in China.
While the Geely brand is positioned to appeal to buyers that are looking for both affordability and quality; other brands or subsidiaries owned by Geely compete in different market segments. Geely’s subsidiary Volvo competes in the luxury car segment, and Lynk & Co. (a recently launched brand by Geely-Volvo) is positioned between the mass market and the luxury market.
After looking at the January 2018 car brand sales in Europe, let’s take a closer look at individual model sales figures. The Volkswagen Golf remains on top of the ranking but is also the fastest growing nameplate in the top-8 with a gain of 14,4% on a weak score a year ago when its facelifted version was not yet in showrooms. Still, this is the best [Read more…]
European sales of passenger cars in January increased 6,5% in January 2018 to 1,27 million, which marks the fourth consecutive year of January sales growth, with sales up 40% on the 908.000 sales in January 2013. As sales of car models (hatchbacks, sedans, staton wagons, coupes and convertibles) were stable at +2%, MPVs continued thier sharp decline as crossovers and SUVs are taking over the European streets. MPVs declined 19% to just 7,7% of the market (a new low) while crossovers increased 24% to take 34% of the market, a new high as their share was below 30% for the 2017 full year.
Sales of domestic passenger cars in China beat all expectations for January 2018 with an 11% increase to 2,4 million sales. Analysts and experts had expected a slow start of the year as the tax cut on cars with engines of 1,6 liters or less had ended. However, January 2017 was an exceptionally slow month with stable sales on the same month in 2016 while February last year suddenly showed 20% growth on the year before. This phenomenon was due to the Chinese New Year celebrations last year falling in January, as opposed to February in 2016 and 2018. This means that next month is likely to balance off the January performance with stable sales or perhaps even a small decline. This is also reflected in the Seasonally Adjusted Annualized selling Rate which is down by 1 million on January 2017 at 24,74 million. We’ll need to analylse combined January and February figures to be able to draw a thorough conclusion of the state of the Chinese auto market. [Read more…]
After looking at the Full Year 2017 car brand sales ranking in Europe, let’s take a closer look at which models have sold well in 2017. The top-4 remains unchanged from 2016, with the Volkswagen Golf celebrating 10 consecutive years at the top of the ranking. The last time a different nameplate than the Golf finished in first place in Europe was in 2007 with the Peugeot 207, and before that the Opel/Vauxhall Astra in 2005 and 2006. The 207’s successor 208 is up one spot to 6th place this year, while the Astra is down 4 places to #10. [Read more…]
The European passenger car market grows by 3% in 2017, to nearly 15,5 million sales, making this the fourth consecutive year of growth in Europe, and the highest volume since 2007, before the financial crisis knocked the market on its knees. However, it is the slowest rate of growth of those four years, and we’ve had 3 months of year-over-year [Read more…]
After looking at the December 2017 car brand sales in Europe, let’s take a closer look at individual model sales figures. A historic moment in the top-3: behind traditional leader Volkswagen Golf, Renault manages to set 2 models onto the European monthly podium for the very first time ever with the Clio in its usual #2 spot and the Captur in a [Read more…]