As manufacturers are running out of inspiration for another retro styled car, a trend for which Volkswagen is credited since it introduced the New Beetle back in 1997, I have started to notice a new trend: retro naming. And with that, at this moment, I don’t mean re-using model names from the past, like Alfa Giulia or Chrysler 300, which could be the subject of an entirely different article, but I mean using the first name of the company’s founder as a model name.
Ferrari started this trend in 2002 when the Italians decided to name their supercar Ferrari Enzo. While the model’s two predecessors, F40 and F50, were named to celebrate the company’s 40th and 48th anniversary in 1987 and 1995 respectively, the Italians may have been a bit too quick with the development of their next supercar. It was already completed and ready to be sold in 2002, so the Italians must have called for an emergency board meeting during lunch time:
- “Oh mama mia! Grande catastrofe! Gianni, what do we do now? The F60 is already finished!
- — Eating spaghetti —
- “When is the 60th anniversary, Alberto?”
- — Drinking Chianti —
- “That’s another five years, Vincenzo! We cannot wait that long! The Germans are working on a Carrera GT, which is much better than ours. We need it to be sold out before they finish their car!” [Read more…]