The midsized premium SUV segment in Europe falls into decline in the second quarter of 2019 with a 9% loss to just over 125.000 sales, after a 1% growth in the first quarter. As a result, the first half figure is down 4% to just over 260.000 deliveries. Among brands, BMW is the big winner after replacing its two entries into this segment last year as both are up by large double digits. The Mercedes-Benz GLC stays on top of the ranking, even accounting for the GLC Coupe version of which sales are included with the regular GLC. Mercedes-Benz sells 410 more cars than BMW but is losing ground quickly with a 20% drop in sales, compared to +47% for the X3 and -12% for the former segment leader Volvo XC60, which has a take rate of 17,7% for the PHEV version. However, the German brands are launching their full electric crossovers this year, with the Mercedes-Benz EQC already in showrooms, the BMW iX3 coming early next year just like the slightly larger Audi e-Tron, to which Volvo does not yet have an answer. The Audi Q5 is down 18% but holds on to 4th place as there’s a significant gap to the rest of the segment. [Read more…]
US car sales analysis 2019 Q2 – Premium Mid-sized SUV segment
Sales barely grow as performance of new BMW X3, BMW X4 and Audi Q5 is dampened by sales declines elsewhere
Sales in the US Premium Mid-sized SUV segment rose by 0.9% to 256,891 in the first half of 2019, a considerably weaker performance than the 20.4% growth the segment experienced in 2018. In fact, with only the new Lincoln Corsair (successor to the MKC) on the immediate horizon, it seems possible the segment will experience its first decline [Read more…]
European sales 2019-Q1 Premium Midsized and Compact SUV segments
The midsized premium SUV segment in Europe continues its steady growth in the first quarter of 2019 with a 5% increase to nearly 143.000 sales. In the top-10, only three nameplates improve their sales, helped by model updates. The segment leader Mercedes-Benz GLC loses ground with an 11% loss, which means it loses 2,8 percentage points of share and is now fewer than 1.500 sales ahead of both the #2 and the #3. The BMW X3 storms to second place with sales more than doubling thanks to the new generation. The X3 is looking to claim the top spot of the segment for the first time since 2013. Former leader Volvo XC60 is now down to 3rd place with sales stable on last year. It’s still in the running to reclaim the segment crown it held from 2014 till 2016, but the momentum is now with the X3. The XC60 has a take rate of 22% for the plug-in hybrid version, but the German brands are launching their full electric crossovers this year, with the Mercedes-Benz EQC, the BMW iX3 and the slightly larger Audi e-Tron, to which Volvo does not yet have an answer. The Audi Q5 is down to 4th place at a distance to the top-3 as it saw its sales decline by 18% in the first quarter. [Read more…]
European sales 2018 Premium Midsized and Compact SUV segments
Sales of midsized premium SUVs in Europe continue to grow in 2018, but at a lower rate than before. After four consecutive years of double digit growth, of which the last three years showed at least 20% growth, the segment was up “only” 5% in 2018. This still means that for the first time ever, over half a million luxury midsized crossovers were sold in Europe. And after claiming the segment lead last year, the Mercedes-Benz GLC consolidates its lead with a 13% gain to over 125.000 sales, almost one in every four sales in this segment. Please note that these figures include sales of the GLC Coupe, but even without those the GLC would easily top the ranking. Just imagine the sales volume (and turnover) Mercedes-Benz has missed by completely failing with the design of its predecessor GLK, which peaked at just 33.000 sales and 15% of the segment in 2012. The Volvo XC60 is down 19% in the first full year of sales for the new generation, and this is mostly due to the strong finish of the previous generation, which even continued to be sold alongside the new model in its home market Sweden. Despite sales back to its 2016 level but its market share thawed to the lowest in at least 7 years, the XC60 still holds on to its #2 spot ahead of the Audi Q5, which sees stable sales in 2018, as it also did in 2017. The Q5 has been around 70.000 annual sales for three years now, even during the changeover to the next generation and last year’s introduction of the WLTP fuel efficiency testing procedures, which meant some versions of the Q5 (and many other models) could no longer be sold after September 1st, 2018.
US car sales analysis 2018 Q2 – Premium Mid-sized SUV segment
Segment growth accelerates, led by new Volvo XC60 and refreshed Mercedes-Benz GLC
Sales in the US Premium Mid-sized SUV segment rose by 20.8% to 254,723 in the first half of 2018, thanks to growth of almost 25% in the second quarter. In doing so it has officially become the largest Premium SUV segment, overtaking the Premium Large SUV segment. With most of the cars in the segment having made their debut or [Read more…]
US car sales analysis Q1 2018 – Premium Mid-sized SUV segment
Mercedes-Benz GLC flies to the top of what may soon be the largest Premium SUV segment
Sales in the US Premium Mid-sized SUV segment rose by 17.3% to 117,488 in the first quarter of 2018, a faster rate of growth than the 9.4% the segment recorded in 2017. In doing so the segment finished just a few thousand units short of the sales tally for the Premium Large SUV segment in quarterly sales, and may yet overtake it for the [Read more…]
European sales 2017 Premium Midsized and Compact SUV segments
Sales of midsized premium SUVs in Europe continue to boom with a fourth consecutive year of double digit growth, of which the last three years showed at least 20% growth. In 2017, the segment grew by 21% to a record 492.500 sales, or 3,2% of the overall European car market, up from 2,7% in 2016. The first nameplate in this segment to top 100.000 annual sales is the Mercedes-Benz GLC, a runaway success for the brand which had struggled with the unsuccessful GLK until just a few years ago. Keep in mind these figures include sales of the GLC Coupe version, as the GLC would be in second place with just over 85.000 sales without the Coupe. Then again, its closest rival and former segment leader Volvo XC60 benefits from also having 2 different versions available for a few months after the arrival of the new generation. Especially in its home market Sweden the outgoing XC60 was continued to be sold at reduced prices alongside the new version, allowing it to become the best selling model there for the first time ever. Still, it’s impressive how the model was able to finish on such a high note, setting three consecutive annual sales records at the end of its life cycle and then extending that to a fourth record during the year of the model change to the new generation. It will be interesting to see if the new XC60 can continue this strong showing, considering the nameplate was down 11% in the fourth quarter when production of the first generation finally ended.
US car sales analysis 2017 Q4 – Premium Mid-sized SUV segment
Jaguar F-Pace and Range Rover Velar star, sales of Alfa Romeo Stelvio, as segment grows by almost 10% in 2017
Sales in the premium mid-sized SUV segment rose by 7.2% to 130,824 in the fourth quarter of 2017, while overall sales in 2017 rose by 9.4% to 464,373. Such robust growth over the course of 2017 allowed the segment to close the gap to the premium large SUV segment, which is still the largest from among premium SUV segments at 518,902 [Read more…]
European sales 2017 Q1-Q3 Premium Midsized and Compact SUV segments
The midsized premium SUV segment continues to outgrow the overall market and even accelerates its growth rate with a 29% increase in Q3 and a 25% increase in the first nine months of 2017, to over 372.000 sales. The two segment leaders consolidate their grip on the segment as both did better than the overall segment. As a result, the #1 and #2 hold a combined 43% of the segment in Q3 and 42,6% in the first three quarters. The big winner is the Mercedes-Benz GLC (including the Coupe version) wiht sales almost doubling up to over 30.000 sales in the third quarter, which allows it to take over the year-to-date lead of the segment. If the GLC manages to hold on to this position by the end of the year, it will be the first time ever that Mercedese-Benz tops the ranking of this segment. The GLC’s predecessor GLK has never been a success due to polarizing styling, but the new model appears to have hit the mark. The Volvo XC60 showed double digit growth but still loses its top spot as the changeover to the new generation is hurting its pace of deliveries, even though the outgoing model has kept up strong in its last months thanks to competitive pricing of fully loaded versions. It will be interesting to see which one of these two will end up on top in 2018. Or perhaps the segment initiator BMW X3 will mingle into this fight as well when its third generation hits full steam?
European sales 2017 first half Premium Midsized and Compact SUV segments
The midsized premium SUV segment continues to outgrow the overall market with a 12% increase in Q2 and a 20% increase in the first half of 2017, to 276.300 sales. The two segment leaders consolidated their grip on the segment as both showed double digit growth while their closest four rivals all showed double digit declines. As a result, the #1 and #2 hold a combined 40% of the segment in Q2 and 37,3% in the first half. Amazingly, the Volvo XC60 reclaims the top spot it lost to the Mercedes-Benz GLC in the first quarter. Keep in mind that almost all of these sales are the outgoing model, as the new generation had only just arrived in showrooms by the end of the first half. And the GLC figures also include sales of the GLC Coupe, which makes the Volvo figures even more impressive. If the changeover to the new generation happens smoothly, the XC60 could finish on top of the ranking for the fourth consecutive year, and potentially with more than 100.000 sales for the first time ever. The Audi Q5 took third place in the second quarter but still lost 17% on the sales figures of its predecessor in the same period last year, and it’s not enough to kick the Range Rover Evoque off the year-to-date podium.