Sales of premium midsized cars in Europe slightly declined in the second quarter of 2017, which leads to a slim 2% increase in the first half, to 378.426 sales. Of course that handily beats the 16% loss for the mainstream midsized segment, which is now almost 100.000 sales behind its luxury version. The Mercedes-Benz C-Class increases its share of the segment to over 25% thanks to a 5% increase in Q2, and it remains unchallenged by either of its two rivals Audi A4 and BMW 3-series, which both lose volume. The A4 is actually in serious trouble with a 22% loss in Q2 and not all of these losses can be attributed to the new generation Audi A5, as that model may be up 51% in the second quarter but in absolute terms Audi is still down 4.400 sales. One sidenote to the figures of the C-Class: they include sales of the coupe and convertible versions, which BMW and Audi sell under separate nameplates. When looking at combined figures, Audi takes the semgent lead with 110.822 sales, just ahead of BMW with 108.303 sales. [Read more…]
Segment stabilizes decline, helped by coupe models as sedan sales continue to sink
Sales of Premium Mid-sized cars increased 3% in the second quarter of 2017, which makes it the best performing premium car segment and beats the overall market. For the first half of the year, sales are up 1% to 235,759 units. That’s a significant improvement from the loss of 15.3% percent in 2016, and much better than the -16% of the mainstream midsized car segment, although that segment remains 4 times as large in the US. However, the premium midsized crossover segment increased 11% to almost 214.000 sales and is closing in. If in the first quarter 8 of the 16 remaining models in the segment showed double digit declines, in Q2 there were only 5 double-digit losers and 2 single-digit losers, while the remaining 9 models improved. One sidenote to the ranking: the Mercedes-Benz C-class is the only model in the segment for which sales of the coupe and convertible are included with those of the sedan/station wagon, as all others have distinctive names for their sexier models: 3-Series/4-Series, A4/A5, Q50/Q60, IS/RC. That’s why we’ve decided to give you 2 rankings this time: the blue graph with the split figures and the green graph with the combined figures. As you can see, that makes the difference between having a Mercedes-Benz or a BMW on top.
The premium midsized car segment in Europe increased slightly faster than the overall market in the first quarter of 2017, at +9%. This is also significantly better than the growth of the mainstream midsized segment, which was down by 12%. The Mercedes-Benz C-Class extends its lead of the segment with an increase of 17%, but keep in mind this includes the coupe and convertible versions, which are split off into different nameplates at its direct rivals. The BMW 3-series is only in third place of the ranking, but BMW is still the best selling brand in this class thanks to the additional volume of the 4-Series coupe, convertible and Gran Coupe, with Audi a very close second with its A4 and A5, leaving Mercedes-Benz in third place. Audi is growing fast this quarter, as both the A4 and A5 have been renewed and grow faster than the overall segment.
Sales in the Premium Mid-sized segment fell by 2.1% in the first quarter of 2017, which is better than the overall market. It’s also an improvement from the loss of 15.3% percent in 2016, and much better than the -19.2% of the mainstream midsized car segment. US dealers delivered a total of 108,281 premium midsized models, which is barely more than the almost 101,500 premium midsized crossovers they sold in the same period (an increase of 12.5%). If this trend continues, the crossover segment will soon be larger than the car segment. 8 of the 16 remaining models in the segment showed double digit declines, while just 2 showed double digit increases and another 2 were all-new. One sidenote to the ranking: the Mercedes-Benz C-class is the only model in the segment for which sales of the coupe and convertible are included with those of the sedan/station wagon, as all others have distinctive names for their sexier models: 3-Series/4-Series, A4/A5, Q50/Q60, IS/RC. That’s why we’ve decided to give you 2 rankings this time: the blue graph with the split figures and the green graph with the combined figures. As you can see, that makes the difference between having a Mercedes-Benz or a BMW on top.
Sales of premium midsized cars in Europe increased slightly faster than the overall market in 2016, at +7%. This is also significantly better than the growth of the mainstream midsized segment, which saw virtually stable sales. The Mercedes-Benz C-Class manages to hold on to the segment lead despite improving just 2% while a surging Audi A4 adds almost a third to its volume thanks to the new generation. However, keep in mind that the C-Class figures include sales of the Coupe and Convertible version as well, so in pure sedan and station wagon deliveries, the A4 is likely to be ahead. The BMW 3-series also has stable volume and is knocked down to the bottom spot of the podium, even though it surprisingly outsold the much fresher A4 in the last quarter. If we combine brand sales of the German Big 3, we see that BMW is the segment leader with 212.544 sales of its 3-Series and 4-Series, just ahead of Audi with its A4 and A5 at 206.341, while Mercedes-Benz is a distant third, as it misses a 4-door coupe version to compete with the 4-Series Gran Coupe and A5 Sportback.
Sales in the Premium Mid-sized segment fell by 15.3 percent in 2016 to 437,011 cars, the lowest level since 2011. This marks the fastest sales decline from among all segments, not just the Premium ones. As noted in the analysis of the Premium Compact segment, the decrease in sales in the Premium Mid-sized segment is driven primarily by consumer switching over to crossovers – in a neat bit of symmetry, sales in the Premium Mid-sized SUV segment rose by an almost identical 15.1 percent, and almost matched the absolute sales volume of the non-SUV sector with 434,412 sales . While the new Audi A4 enjoyed positive sales growth, and the all-new Jaguar XE helped bring in some new customers, these were the only two flickers of optimism in a segment that saw every other model lose sales compared to 2015. The only truly new entrant to the segment lined up in 2017 is the Alfa Romeo Giulia, which is unlikely to set the charts alight due to the brand’s obscurity and almost non-existant dealer network in the US. [Read more…]
The premium midsized car segment improves 7% in the first three quarters of 2016, almost in line with the overall market at +7,5%, and better than the mainstream midsized car segment at +5%. As in most premium car segments, the German brands dominate, with almost 86% of cars sold in this class having a German badge, but at least that figure is falling (last year it was over 87%) thanks to increased competition from Jaguar and Alfa Romeo, even if the latter is still gearing up. The Mercedes-Benz C-Class is stable on last year, which means it loses share of the segment, but it holds on to the lead of the segment, outselling its closest rival the redesigned Audi A4 by 3.000 units in Q3. The BMW 3-Series is left behind in a distant third place, even though it grows 3% on last year. Keeping in mind the C-Class doesn’t split sales of its coupe and convertible models the way its rivals do with the A5 and 4-Series, it’s safe to conclude the A4 is the leader when it comes to sedan and station wagon sales.
Sales in the Premium Mid-sized segment fell by 12 percent in the third quarter, a slightly slower decline than in the first six months of the year. This was not enough, however, to prevent the segment from once again putting in the worst performance from among all Premium segments. Unfortunately for the segment, while positive sales growth of the new Audi A4 and the market debut of Jaguar XE and Alfa Romeo Giulia are helping bring in some new customers, they will not on their own be enough to make up for the sales plight of the segment leaders. [Read more…]
Sales of premium midsized cars improve 8% in the first half of 2016, almost in line with the overall market at +8,8%, thanks to a strong second quarter when sales advanced 12,6%. The German brands equally dominate this segment as they do with the compact segment, as over 85% of cars sold in this class has a German badge, but at least that figure is falling (last year it was almost 88%) thanks to increased competition from brands like Jaguar and Alfa Romeo. The Mercedes-Benz C-Class holds on to its lead in the first half, despite being outsold by the new generation Audi A4 in Q2. What’s more, the figures for the C-Class include those of the Coupe and Convertible versions of the model, while Audi and BMW have decided to differentiate the names of their sporty offerings. As a result, BMW is actually the biggest seller in this segment, with over 113.000 sales of its 3-series sedan, Touring station wagon and GT hatchback and its 4-series coupe, convertible and GC 4-door coupe, vs. 110.000 sales for Audi with its A4 sedan and Avant station wagon of the new generation and the A5 coupe, convertible and Sportsback 4-door coupe still of the previous generation. But again, in Q2 Audi was the big winner, and that will only increase with full availability of the A4 Avant and the introduction of the new generation A5 in the second half of the year.
The premium midsized car segment continues to grow steadily in Q1 of 2016, but slower than the overall market, at +3%. That’s a big difference with the US, where the segment has shrunk a worrying 20% this quarter. The ranking is pretty stable, with no changes in the top-4, even though last year’s leader, the Mercedes-Benz C-Class is the biggest loser of the top-8, at -10%. Even the relatively old BMW 3-series manages to grow sales, while the freshly renewed Audi A4 is the biggest gainer of the top players at +12%, which should increase further as the year progresses, and I see the A4 threatening the C-Class for segment leadership by the end of the year. The only two times the nameplate has led the segment this millennium were 2005 and 2008, but this year and next are the only shot it has, as BMW is expected to launch the new generation 3-series at the end of 2017.[Read more…]