Sales in the US Large segment fell by 18.9% to 317,289 in 2018, a third of the 2006 peak of over 1,000,000 cars, and their lowest level in over 30 years. Arguably, this segment is pummeled by a perfect storm of factors buffeting the market: (1) move from traditional sedans to crossovers (2) move from mainstream manufacturers to luxury ones [Read more…]
Segment experiences second year of double-digit sales decline as Camry and Accord fail to reignite sales
Sales in the US Mid-sized segment fell by 13.7% to 1,697,498 in 2018, making it the second year in a row that sales in the segment have declined by more than 10%. With sales down by a third since their peak in 2015, the Mid-sized segment is another piece of evidence just how quick the shift toward crossovers has been over the past few years. [Read more…]
Segment experiences arguably its most drastic sales decline yet
Sales in the US Compact segment fell by 12.3% to 1,548,650 in 2018, the second sharpest sales decline in the past three decades, less bad only than the 17% sales decline the segment experienced in 2009. The difference is that overall market sales fell by 17.2% in 2009, whereas overall car sales rose in 2018. These two statistics emphasize just [Read more…]
After looking at the November 2018 brand sales ranking, let’s take a closer look at which models were moving up the charts. Traditional leader Volkswagen Golf is still on top, despite a double digit decline, but there’s a close battle for second place with the soon-to-be-replaced Renault Clio staying just ahead of the all-new Volkswagen Polo. In fourth place we find a surprise: the Dacia Sandero improves its all-time highest ranking, after scoring 5th place in May 2018 and August 2017, beating the Ford Fiesta, Toyota Yaris and Peugeot 208, making it six subcompact models in the top-7. [Read more…]
Segment posts a decline of over 20% for the second consecutive year of 20% plus decline
Sales in the US Subcompact segment fell by 20.7% to 374,518 in 2018, making it the second year in a row that the segment has lost more than 20% of sales. As a result, total sales are now 43% lower than their 2014 peak. Moreover, with no new entrants on the horizon and with many manufacturers debating on whether to even replace [Read more…]
European car sales have been on a wild ride in the second half of 2018, due to the introduction in September of a new fuel efficiency and emissions testing standard called WLTP (Worldwide harmonized Light vehicle Test Procedure), to which many manufacturers have found themselves unprepared. After September 1st , only vehicle types that had been tested under the new standard were allowed to be sold as new vehicles in Europe. That meant that every version of every model sold in the continent needed to be retested, but despite working round the clock, the testing agencies just didn’t have enough capacity to get this done in time. With some vehicle/engine combinations “illegal” after September 1st, automakers rushed to register these vehicles in August, leading to a 26,4% sales gain in what’s usually the slowest month of the year by far. However, as these unsold vehicles still needed to end up in consumers’ hands, sales in September suffered a backdrop of 23,1% as for the first time in modern history fewer cars were sold in September than in August. In the following months, sales continued to suffer from the continued backlog of pre-registered but unsold vehicles as well as reduced availability of certain model/engine combinations. Some manufacturers have been hit harder than others, with VW Group and Renault-Nissan among the hardest hit by the new testing procedures.
Mitsubishi Mirage takes the sales crown as Mini Cooper stumbles; Fiat 500 and Smart ForTwo wither away
Sales in the US Minicar segment fell by 10.3% to 76,442 in 2018, making it the fourth straight year of decline. Overall, total segment sales have fallen by over 40% since their peak in 2014, a trend that may well continue in the near future with no new models on the horizon.
After looking at 2018 winner and losers by brand, let us now look at individual models. However, rather than repeat many of models that made for a brand’s success (Jeep Cherokee, Compass, and Wrangler; Tesla Model 3) or contributed to the brand’s downturn (Jaguar XE, XF and F-Type; Genesis G80 and G90), we will focus on models that did [Read more…]
After a topsy-turvy 2018 the US market managed a strong finish, with a 2.2% sales increase in November allowing it to increase its overall year-on-year sales gain to 0.6%, for a total of over 17.3 million vehicles. Moreover, the rate of increase was the highest since the early summer’18, giving the market optimism going into 2019, despite [Read more…]