The Large Car segment fell by almost as much as the Midsized segment in the first quarter of 2017: down 18.4% to 104,985 sales. The segment that has already completely disappeared in Europe about 10 years ago is in danger of extinction in the US too, as there are few plans for new models anytime soon (just the new generation of the slow-selling Azera), so the double digit declines are likely to continue through the rest of this year. There basically are two tiers in this segment: the still relatively fresh models (Impala, Maxima, LaCrosse, Cadenza) and the decade-old models that have seen their life cycles extended for yet another few years (Charger, 300, Taurus) or which will be axed soon (SS, Caprice). The one stuck in the middle is the Avalon at 5 years old. Of the 11 nameplates in this segment, 7 showed double digit declines, only three showed single digit declines and a single model improved (Chevy SS), and that’s probably because dealers are dumping off their last remaining stock before the model is killed off. [Read more…]
Sales of Mid-sized cars in the US are in a similar tough spot as in Europe: down by 19.2% in Q1 of 2017 and dipping below half a million units at 472,692 sales. This is the worst drop among all mainstream segments and second to only the premium large car segment. As a result, the compact car segment has now become larger in volume than the midsized car segment, and if it keeps this position until the end of this year it would be the very first time ever that the midsized segment is not the largest mainstream car segment in the US. And with the large pickup truck segment also outselling the midsized cars in Q1, this segment has gone from perennial #1 until 2015 to out of the top-3 so far in 2017. The main culprit for this demise is obviously a shift towards compact crossovers, the largest segment since last year. This trend is clearly visible in the March and Q1 model rankings: if the Camry and Accord used to fight for the title of best selling non-pickup in America, now the Accord is out of the overall top-10 and the Camry is outsold by the Nissan Rogue, with the Honda CR-V and Toyota RAV4 right on its heels.
Sales in the Compact segment continue their slow but steady decline with a 3.4% loss in Q1 of 2017, to 532,744 units, although that’s a lower rate of decline than for the full year 2016 and significantly better than the double digit declines of the subcompact and midsized car segments. Within the segment, there are some clear changes in the ranking, with 6 models in the top-15 showing double digit gains and another 4 showing double digit declines. The two perennial segment leaders Honda Civic and Toyota Corolla hold on to their controlling lead but are losing a bit of share as both show single digit declines in the first quarter. [Read more…]
While minicars rebounded in Q1 of 2017, the subcompact car segment started the year deep in the red with a loss of 15.7% compared to the first quarter of 2016, for a total of 117,995 sales. The segment top-3 all lost with double digits, as the rise of the subcompact crossover segment undoubtedly plays a role in the struggles of the similarly sized sedans and hatchbacks. Then again, no less than four out of the nine players are due to be renewed this year (Chevrolet Sonic, Ford Fiesta, Hyundai Accent and Kia Rio), while two others are in the second half of their life-cycle (Nissan Versa, Toyota Yaris) as well.
The Minicar segment in the United States has returned to growth in 2017 after an abysmal 2016 when sales dipped with double digits. In the first quarter of 2017, sales of North America’s smallest vehicles grew by 8.5% to 27,388 units. Fueling this increased demand were the new generation Chevrolet Spark and the facelift of the Mitsubishi Mirage, which have now taken over the first two spots of the segment podium, knocking the former leader Mini Cooper down to third. The Fiat 500 appears to have hit rock bottom and slightly recovers this year
After discussing European car sales for February 2017 by brand, let’s check out what the model ranking looks like in the second month of 2017. Traditional leader Volkswagen Golf continues its double digit decline after a stable January. Besides its facelift, which still has to pick up steam, the Golf is hurt by increased competition from the Opel/Vauxhall Astra and Renault Megane, but also by increased internal competition from the new Tiguan and Seat Ateca. The Renault Clio continues to improve and reclaims the 2nd spot it held in 2016, ahead of the VW Polo and Ford Fiesta, two models that are due to be replaced this year. For the first time since last September the Nissan Qashqai is the best selling crossover in Europe again, and for the first time since last August there’s only one crossover in the top-10. The Fiat Panda hits its highest ranking in 7 years with a 6th place, ahead of the Opel/Vauxhall Corsa and Peugeot 208. The Astra is down into 9th place despite still growing almost 10%, and it remains the #2 compact car ahead of the Skoda Octavia. The Volkswagen Tiguan is out of the top-10 for the first time since last July despite being the fastest growing model in the top-25. [Read more…]
After a promising start of the year with an almost 10% gain in January, European car sales disappoint in February with a gain of just 2,2% to just over 1,1 million units, still the highest February volume since pre-crisis 2008. The big difference in January vs. February growth can be attributed to the number of business days, which were higher in January 2017 and lower in February, compared to the previous year. A better indication of the strength of the European car market would therefore be the year-to-date gain, which stands at +5,9% to 2,3 million units. Among the major markets, France (-2,9%), Germany (-2,6%) and the UK (-0,3%) lost volume compared to 2016, while Italy (+6,2%) and Spain (+0,2%) improved. Altogether, 8 out of the 30 markets lost volume in February. Among the smaller markets, Romania (+62,9%) and Greece (+56,9%) stood out with excellent performances. [Read more…]
The Chinese car market is one of the most diverse in the world, with almost 500 locally produced passenger car models from more than 70 domestic and foreign brands, as you can see in our 2016 Chinese car sales analysis. If we include imported vehicles, minivans, pickups and commercial vehicles, there are more than 1.000 different models available. In the January 2017 Chinese car sales ranking, we welcome 6 new models: 5 SUVs and a sedan and in the February 2017 ranking, we welcome 4 new models: 2 crossovers, an MPV and a sedan. A few of these models haven’t officially been launched yet, but show up in the rankings due to demo sales.
Baojun has launched a second new model in six months time and this 510 crossover is one of its best looking designs, especially from the front, with its squinting headlights that are visually connected to the grille by a chrome line. The sharp crease running from headlight to taillight and through the door handles makes for an attractive side design, together with the floating roof and the squared off wheel arches, although it should ride a bit lower to reduce the huge gap between the wheels and the arches.. Surprisingly, while a lot of these characteristics are familiar from other brands (Citroën, DS, Suzuki, Range Rover), the combination still looks like an original design. In the interior Baojun also shows it’s one of the more mature brands among domestics, with attractive design: an 8-inch screen on top of the center console in Mercedes-Benz style, Mini-style toggle switches underneath it and lots of “metal” frames. [Read more…]
After a stable January, Chinese car sales rise a promising 20,2% again in February 2017. This is a result of the Chinese New Year festivities, which alternate between January and February each year, so it’s better to look at combined figures of these two months before drawing conclusions about the strength of the Chinese car market. Thanks to 1,59 million sales in February, combined volume for the first two months of the year is up 7,6% to 3,76 million. This is still stronger than most analysts had predicted, as expectations for the first quarter of 2017 were in the low single digits due to the rise on sales tax on vehicles with small engines. The Seasonally Adjusted Annualized selling Rate of 22,68 million is the lowest it’s been since last July, but still significantly up 12% from the 20,25 million of February 2016. SUVs and crossovers are unsurprisingly the main winners with sales up 36,9% to 644.750 units in February (first 2 months: +18,9% to 1.496.712), while sedans gain 15,3% to 772.555 sales (first 2 months: +4,2% to 1.857.478) and MPVs lose volume for the second month in a row at -3,9% to 167.076 (first 2 months: -10,2% to 393.533). Sales of New Energy vehicles (EVs and PHEVs) jumped 30% in February, following a 74% decline in January when electric car subsidies were reduced 20%. This month, domestic brands also reach a new record share of 46,5% in February, breaking the previous high of 45,4% last December. For the first two months combined, domestics have a 44,4% share of their home market, the highest it’s ever been at this stage of the year. [Read more…]
After discussing European car sales for January 2017 by brand, let’s check out what the model ranking looks like in the first month of 2017. The leader Volkswagen Golf has stabilized its decline and stays firmly in control, no surprises there. Behind it, the three subcompact cars are within 1.400 units of each other with the Ford Fiesta still ahead of the Renault Clio while the Volkswagen Polo is in fourth place this year. VW makes it 3 models in the top-5 thanks to the Tiguan, which is only 3.000 units off the #2 spot, the closest any crossover has ever been. The Opel/Vauxhall Astra is in 6th place ahead of the Peugeot 208, while the Nissan Qashqai remains the #2 crossover in Europe with its best January ever. That leaves the Opel/Vauxhall Corsa and Skoda Octavia to round up the top-10. [Read more…]