Earlier this week we looked at how the US car market has evolved in the past 30 years, and noticed that the local Detroit 3 brands have lost a significant chunk of their impressive market share. The Japanese, European and South-Korean brands have picked up that lost volume and some more as the American manufacturers killed off brands that had almost 3 million sales in 1985. Other brands that are no longer around in the US were much smaller, as only Isuzu (barely) sold more than 100.000 units that year. Suzuki was just launched in 1985 and of the Europeans that have been pulled out Saab was the biggest, with Renault, Peugeot and especially Yugo as niche players, although technically the AMC Alliance and Encore should be considered Renault models as well.
The top 2 best selling vehicles in the United States haven’t changed since 30 years ago, as the Ford F-Series has held the title since 1982, and never gave it up. The Chevrolet Silverado was still called the C/K back then, but already was in second place as it still is today. The RAM pick-up is #3 nowadays, but was far behind in 25th place three decades ago when it was still called the Dodge Ram. [Read more…]