I came across this amazing design by Alexander Imnadze and it got me thinking: shouldn’t Bugatti really be thinking about producing a real GT car rather than simply updating the Veyron into the Chiron? The problem with a brand like Bugatti that produces tiny number of cars is that, once you’ve all but saturated the market for hypercars with a model like they Veyron, can they really hope to sell as many Chirons?
If I was a Veyron owner I would feel somewhat slighted that Bugatti seems to be intent on toppling the Veyron, a car that is arguably still the top dog for outright speed and comfort in the class. So rather than top that, would it not be better for Bugatti to produce a different kind of car? Not worse or cheaper, mind you, simply different? A more comfortable offering, with more space and relaxed driving position than the Veyron seems like a perfect fit for the brand. More than that, a GT car would work great with a hybrid drivetrain, especially if it allowed a certain degree of electric driving at high speed. I understand Bugatti may be worried that consumer may not want to shell out more than 1 million euros on a car that is not built for all-out speed and trump card bragging rights, but the success of cars like the Bentley Continental GT or the Ferrari F12 suggest there are a lot of people who like the GT layout. Plus, Bugatti could easily twin a coupe with a four-door modern take on the Royale sedan, something they flirted with when they showed the 16C Galibier concept in 2009.
But, that is all wishful thinking and I am sure Bugatti bosses did their homework on this. For now, let us marvel at the beautiful design from Alexander: