After breaking through the 1 million annual sales barrier last year, the midsized SUV segment in Europe remains very dynamic, as I predicted. Sales are up another 15% in the first quarter, and that’s before a highly anticipated newcomer enters the segment in the second quarter: the Renault Kadjar is expected to enter the segment top-3 when it hits full steam in the market.
For now, the model on which that newcomer is based, the Nissan Qashqai, defends its kingdom as strong as ever thanks to the new generation, and despite losing the 7-seater “+2” version. With sales up 21%, the Qashqai now holds a 20,5% share of the segment, which means one in every five midsized crossovers comes from the Sunderland factory in the UK.
The Volkswagen Tiguan hold on to its second place, but is showing signs of its age, with sales dropping 7%. It still has a comfortable gap with the two South-Korean offerings behind it. Both are up an equal 19% despite the Kia Sportage having just been facelifted last year while the Hyundai ix35 is in run-out mode, due to be replaced by the Tucson any moment now. [Read more…]