European sales 2013 Small SUV segment

nissan-juke-renault-captur-peugeot-2008-sales-europe-jan-sep-2013The small crossover/SUV segment in Europe is the fastest growing segment, growing an astonishing 81% without really cannibalizing on the subcompact, compact, or small MPV segments.

New entrants have made big waves in this dynamic segment, and while the Nissan Juke has taken the 2013 top spot from the aging Dacia Duster, 2014 is likely to show a new leader again, as the Renault Captur has outsold the Juke by more than 50% in the last three months of 2013.

The Peugeot 2008 has its eyes on the second spot of the podium, leaving the Nissan Juke, Dacia Duster and Opel/Vauxhall Mokka to fight for places three, four and five. The Duster will be facelifted in 2014, and will receive more fuel efficient engines as well, which should help it stabilize its sales this year.… Continue Reading …

European sales 2013 Midsized SUV segment

Nissan-Qashqai-VW-Tiguan-Kia-Sportage-sales-europe-jan-sep-2013The midsized SUV segment remains stable, growing just 1% in 2013, which still compares favorably to an overall-market decline of 2%.

No surprises for the top two spots, as the Nissan Qashqai and Volkswagen Tiguan remain firmly in place.

The Qashqai is due to be replaced this year, and will undoubtedly hold on to the top spot again, possibly topping 200.000 annual sales for the fifth consecutive year.

Behind the Tiguan, the Kia Sportage has leapfrogged its cousin Hyundai ix35, but the biggest increase comes from the Mazda CX-5, almost doubling its 2012 sales and moving from #11 to 7th place.

The Mitsubishi Outlander has also shown great gains, thanks to sales of the PHEV Plug-In Hybrid version, which sold over 8.000 units in The Netherlands, where government incentives on EV’s and Plug-in hybrids have had a huge effect on the sales charts. The Outlander PHEV will become available for the rest of Europe this year, so it may give the otherwise totally uninspiring SUV another boost for 2014.… Continue Reading …

European sales 2013 Large SUV segment

hyundai-santa-fe-kia-sorento-sales-europe-jan-sep-2013The large SUV segment is down hard in 2013, losing almost a fourth of the segment’s sales, an even larger decrease than the large MPV segment, and more than double the loss of the premium large SUV segment, which sells almost six times as many cars as the non-premium brands.

The only model to increase sales in 2013 is the SsangYong Rexton, thanks to the new generation Rexton W that hit the showrooms in 2013. It is still far away from its peak of almost 19.000 sales in 2005.

The Hyundai Santa Fe is still the leader of the segment, increasing its lead over its cousin Kia Sorento, although both are also far away from their peak years. The Santa Fe had its best year in 2006 with almost 50.000 sales, and the Sorento peaked in 2005 at close to 45.000 sales. As you can see, in 2013, the whole segment sold less than 32.000 units.… Continue Reading …

European sales 2013 Premium Compact segment

Audi-A3-BMW-1-series-Mercedes-A-Class-sales-europe-jan-sep-2013The premium compact car segment is the fastest growing premium segment, growing 21% in 2013, to a full-year total of over 720.000 units. Add another 208.000 premium small cars to the mix, and the segment is closing in on a million annual sales.

The segment is on a roll thanks to new entrants and model changes in recent years.

The BMW 1-series and Mercedes-Benz B-Class are already the “oldest” of the top players, as both were renewed in 2011, while the Audi A3, Volvo V40 and Mercedes-Benz A-Class and CLA were introduced or renewed in 2012.

As a result, the 1-series has lost the top spot of the segment to the A3 and has the A-Class breathing down its neck, while it sold more than two times as good as the outgoing MPV-styled A-Class.… Continue Reading …

European sales 2013 Premium Midsize segment

bmw-3-series-audi-a4-mercedes-c-class-sales-europe-jan-sep-2013The premium midsized car segment in Europe is declining much slower than its non-premium counterpart, down just 6% in 2013, compared to -22% for the “regular midsize cars” . In fact, at 585.842 units, the premium segment has actually grown larger than the non-premium midsize segment at 563.410 units.

Perennial leader, the BMW 3-series is the only model in the top 6 to increase sales, topping out above 200.000 units for the first time since 2009. This is likely thanks to the introduction of the 3-series Touring station wagon, and the 3-series GT has added a handful of sales as well.

The 4-series coupe has been available since September, yet still outsold the Lexus IS, despite the Japanese model being the biggest winner of the segment, gaining 177% on 2012 thanks to the new generation with the more aggressive styling.… Continue Reading …

European sales 2013 Premium large car segment

BMW-5-series-Mercedes-E-Class-Audi-A6--sales-europe-jan-sep-2013The premium large car segment in Europe decreases at the same rate as the rest of the market at -4%.

No change in the lead yet, as the BMW 5-series moves along with the segment, but the Mercedes-Benz E-Class is closing in quickly thanks to the facelift, the most expensive facelift in the history of the brand, helping the model increase sales 9% and to within 1.000 units from the lead. The E-Class was the segment leader in the second half of the year and may steal the lead in 2014 if it keeps up this performance.

The Audi A6 is left far behind, despite being as fresh as the 5-series (both have been renewed in 2011), it is 25.000 units behind the segment leader, whereas the previous generation surprisingly was the king of the segment in 2005, 2006 and 2007. Obviously the BMW 5-series F10 compares more favorably against the Audi A6 4G than the previous generation 5-series E60 did against the A6 4F.… Continue Reading …

European sales 2013 Limousine segment

mercedes-s-class-sales-europe-jan-sep-2013The limousine segment in Europe is down 19% in 2013, and the ranking is shuffled as buyers in this segment tend to be sensitive to having the freshest model on the market. Image is an important factor when you are paying north of 100.000 euros for a luxury sedan. The German premium brands traditionally rule this segment, and in 2013, 86% of limousines sold in Europe are German. This is by counting Rolls Royce as a British brand, despite its BMW ownership.

The newly introduced Mercedes-Benz S-Class is up 20% for the full year, but up a much more impressive 214% for the last five months of the year, when the new generation became widely available. The S-Class sold more than 1.000 units per month for each of the last four months and should be able to build on this excellent performance in 2014, increasing its lead on its rivals even further.… Continue Reading …

European sales 2013 Premium midsized and compact SUV segment

BMW-x3-audi-q5-range-rover-evoque-sales-europe-jan-sep-2013The premium midsized SUV segment in Europe as a whole is relatively stable: down 3%, which is slightly more than the downward trend of the total market. No changes in the lead (yet), but the top three have moved closer towards each other, as the BMW X3 is down 15%. It will be facelifted this year in order to stabilize the decline in sales. Because of the X3’s downfall, the Audi Q5 and Range Rover Evoque have the segment leadership within arm’s reach. Both sell slightly more in 2013 compared to the year before.

Just off the podium is the Volvo XC60, which has been facelifted halfway through the year, and as a result sales were up every month since July, and full year sales are virtually flat.… Continue Reading …

European sales 2013 Premium large SUV segment

Mercedes-M-Class-Range-Rover-Sport-Porsche-Cayenne-sales-europe-jan-sep-2013The premium large SUV segment in Europe is down 11% in 2013, as the top 4 all show double digit declines, but a shake-up of the segment will take place in 2014.

The Mercedes-Benz M-Class is still the leader by a large margin, despite sales down 17%, because the number two of 2012, BMW X5 is down 22% and two places to fourth position. The M-Class will be replaced this year and the X5 has just been renewed. What this means for a model’s sales in this segment, is demonstrated by the Range Rover, up 82% thanks to the new generation. The Range Rover Sport has been renewed in the second half of the year, and sales are up 70% in the last quarter, so it will be fighting for the podium in 2014. The mammoth Mercedes-Benz GL has also been renewed late 2012, and sales have more than tripled in 2013, retaking its position ahead of the still-going-strong G-Class. The G-Class is up as well, which may have something to do with the publicity around the introduction of the utterly absurd G65 AMG, nicknamed the world’s fastest rolling bungalow by some.… Continue Reading …

European sales 2013 exotic and sports car segments

bentley-continental-gt-ferrari-458-italia-sales-europe-jan-sep-2013Sales of exotic cars in Europe are down slightly more than “regular” cars, at -5% vs. -2% for the whole market. Compact sports cars are down even more, at -8%, while large sports cars (the “911-segment”) are up 6%, but only thanks to the introduction of a new model into the segment.

In the exotics segment, the Bentley Continental GT and GTC keep their lead, despite sales down 10%, as the segment’s number 2, the Ferrari 458 Italia is down even more, at -17%. The introduction of the 458 Speciale should help it stabilize its sales before an update in 2015 to keep the car fresh.

2014 will be an interesting year for Lamborghini, as the Gallardo replacement Huracan will reach showrooms is spring this year and should be able to get 400+ sales by the end of the year.… Continue Reading …