What are VW’s intentions with Seat?

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VW has been a stockholder of Seat since 1986 and full owner since 1990, with the Spanish brand supposedly being the sporty brand of the now 11-brand group. However, the model strategy did not always support this. And after sales peaked at over 520.000 units in 2000, the brand has seen sales drop to just over 300.000 units in 2009 and 2012, the lowest number since at least 1998. It’s sister brand Skoda meanwhile, has seen sales rise every year since 2002, passing Seat in 2005 and peaking in 2012 at almost 950.000 units, more than triple those of Seat. In 1999, Seat was ahead of Skoda by 134.000 units.

With VW Group boss Ferdinand Piech openly courting Alfa Romeo, another troubled Mediterranean sporty brand, the future of Seat seems to hang by a thread, even though Fiat CEO Sergio Marchionne has taken every opportunity to deny Alfa Romeo is for sale or will be in the near future. But what if struggling Fiat needs some of those billions of Euros in VW Groups war chest to buy the remaining stake of Chrysler or just to pay off some of its huge debt? With Alfa Romeo in the hands of the Germans, what value would Seat hold in the Group’s brand portfolio? Especially with the brand reporting operating losses since 2008, adding up to over € 1 billion.

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Tesla vs. Fisker: 6-0

Tesla-Fisker

Tesla Model S & Fisker Karma

 

Aremote-control-cars a toddler we all played with a remote controlled toy car, always bumping into the newly painted living room wall or against your father’s toes. Believe it or not, these cars could have been your first introduction to the battery electric car. Now that we have grown older and have become accustomed to the pleasures of the internal combustion engine, some people argue that the world is ready for a true battery electric car. Tesla Motors and Fisker Automotive are the small heroes trying to kick the establishment of their feet for failing to react quickly enough. But why does Tesla succeed while Fisker hasn’t?

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