After a tiny 1% increase in 2013, European convertible sales are back down 12% again in the first half of this year. The top-3 of the segment remains unchanged, as the VW Golf Cabriolet has held on to its advantage over the Beetle softtop. I had thought the Opel/Vauxhall Cascada would be able to challenge the two Volkswagens this year, but so far it lags far behind, as theVW still sells almost twice as many Golf convertibles as Opel and Vauxhall sell Cascadas.
The Citroën DS3 Cabrio, which moved up to the fourth position in 2013, is already down 29% again, also losing a spot to the 308CC. Awaiting the new, fourth generation MX-5, the little Japanese roadster doesn’t seem to suffer that much, as it’s relatively stable at -4%. [Read more…]