Sales of premium midsized cars in Europe continue their steady decline, down another 6% after sales already were down 7% over the full year 2013. No change at the top, the BMW 3-series is still “king of the hill”, not only outselling every premium midsized competitor, but plainly outselling every midsized competitor, including the mainstream midsized models. And the 3-series even manages to increase its sales, albeit marginally, despite the fact that the coupe and convertible models are no longer counted within its nameplate. The BMW 4-series are now counted separately as the 4-series and add an extra 10.000 units to BMW’s midsized tally which used to be counted as 3-series sales.
Bear in mind that Mercedes-Benz C-class sales include the coupe and convertible as well and that Audi A5 sales are made up of the coupe, convertible and sportsback versions combined. That makes BMW’s performance even more impressive, considering the 4-series is already breathing down the neck of the A5, while the 4-series Gran Coupe four-door is not yet on sale. [Read more…]