Looking ahead, even one year, can be very tricky. Last year we nominated one brand and two models as potentially doing well in 2017 and we were somewhat right with them: Honda did gain market share at +0,7% compared to -5% for the overall market, and that’s not a bad performance at all for a brand that’s not known for its huge swings in sales or share thanks to a stable product range, low fleet sales and apathetic approach to incentives. [Read more…]
In this section of the blog, you can find opinions about all kinds of matters related to the automotive industry. Corporate strategies, future technologies, past, current and future models, you name it.
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For the third year, in what is becoming an annual tradition here at CarSalesBase, we are using the incoming new year as motivation to reflect back at the previous year and look at its success stories (see here for the 2016 success stories, and here for the 2016 disappointments). Also find our disappointments of 2017 and our predictions for 2018. Let us know in the comments below if you agree or disagree!
The first generation Mercedes-Benz CLS was launched in late 2004 and stood out with revolutionary styling for a brand that had mostly been very conservative in the design department until that time. It had simple and elegant lines, and especially the character line running from the front wheel arches to the rear lights was a great touch. However, in my opinion it hasn’t aged very well. If I see one on the road nowadays, it looks a lot older than the 7-13 years it currently is. The strange shape of the headlights is mostly due to that, but also the fact that those headlights seem to fade a bit over the years. Perhaps it also doesn’t help that some (second or third) owners have made customized “improvements” to their cars, including oversized wheels. The second generation, launched in 2011, fixed the weird headlight shape but also lost its simple and elegant design. In line with the Mercedes-Benz styling of this period, it had expressive lines on its sides and pronounced rear wheel arches. The latter actually work quite well on the CLS, simply because it was more coherent with the rest of the car, as opposed to the the E-Class, where they were ditched during that model’s facelift. The addition of the Shooting Brake version gave the 2nd generation CLS another boost in positioning the CLS as the odd one out in the Mercedes-Benz line-up. The proportions of both the CLS coupe and the Shooting Brake worked much better than those of the smaller CLA versions.
Warm welcome or cold shoulder is a new series here on CarSalesBase.com, where we discuss the sales performance of new models in their first year or so on the market. How have they performed in terms of sales: above or under expectations? What could be the reasons for their success or failure? And what do we expect for their future – will it improve or get worse?
First we tackle the Alfa Romeo Giulia, simply because it’s one of the most talked-about launches in recent years and by far the most popular car here on CSB in terms of pageviews. As always, feel free to join the discussion by commenting below or answering the poll at the bottom.
We’ve discussed a handful of new model introduction of this summer in part 1, and will continue with a few other newly launched cars that we think will either hit, miss or just don’t stir our senses at all. This is a series all about opinions on a site totally dedicated to facts, just to balance it off a bit. Here we’ll give our views on new cars and invite you to give yours, be it in the poll at the bottom or in the comment section below. Fortunately, every opinion is personal so even Kriss and I don’t always agree and we hope you don’t either.
BMW 6-Series Gran Turismo
I get it, the 5-Series GT, which was actually based on the platform of the 7-Series, has been more of a commercial success than it was an aesthetic success. And by renaming it 6-Series they can make the new generation more expensive, because it has a higher number. Cynicism aside, this car should’ve been called the 6-Series GT since the first generation. And I get why that appealed to the people who’ve bought one: it was more spacious and almost as luxurious and comfortable as a 7-Series for less money, all while being less ostentatious than said 7-Series. And there are plenty of shoppers in this price range who couldn’t care less about the looks of their car, as long as it did best what it’s been bought for. With the new generation they’ve actually succeeded in designing a somewhat graceful car, thanks to stretching it by almost 9cm (3 inches) and lowering it by 2cm (almost an inch), which makes it a lot less bulky than the 5-Series GT. I’m actually starting to warm to this car the more I look at it. And it’s also a great alternative for those who’d love to drive a comfortable BMW and can do without the sportiness that BMW has to put into the 5-Series sedan (and wagon) in order to keep its reputation of maker of sports sedans.
I have mixed feelings about this car. From a rational, sales-oriented perspective, BMW did exactly what it had to do to build on the moderate success of the first generation – it based it on the tour-the-tech new 5-series, made it better-looking (less ugly?), and gave it a posher name. But it remains, at its core, a fundamentally contrived and ungainly car, sort of a 5-series for people who will benefit from the extra space and the easier entry/exit that the higher driving position affords (so, basically, plus-sized and older people). And while the 6-series GT is less environmentally-unfriendly than SUVs, it makes for a much less attractive look on the roads.
After each motor show Bart and I put together our thoughts on the latest debuts, looking at them from the perspective of someone who’s passionate about motoring, but also trying to peer into our crystal balls and see whether each model will be a market success or a dud. This time, though, we’re running the article off-season, following a period of a few weeks when a few crucial cars made their debut.
To me the new Audi A8 is a very frustrating car, because there is so much here that is interesting and truly cutting-edge, and yet the end product is not that you would call a “slam dunk”. On the plus side, the new car will offer the possibility (key phrase, will come back to that latter) of Level 3 autonomous driving, it features a top-drawer mechanical setup with a fully-hybridized engine lineup, a new design direction and, as always, a stunning interior with a world-first feature… the foot massager for rear passengers. OK, so that last things is a bit of a joke, but you sort of have the feeling that they threw the kitchen sink at the A8 to make it stand out against the 7-series and S-Class. But it’s not whether they’ve done enough, it’s whether they did it well enough that has me worried for this model. And so, the much vaunted “new design direction” amounts to little else than, at the risk of oversimplification, some extra creases, a super-wide front grille and a car-wide LED strip at the back. The interior is also a mixed bag: it features some really bold shapes and touch-screen controls that appear to be as good as it gets, yet overall it’s hard to escape the feeling that it all feels like a Passat Plus Plus. And to top it off the claim of Level 3 autonomy is misleading – yes, the car has the capability to do it, but right now no country will allow it, so in effect you’re buying tech you can’t (yet) use.
I have to agree with Kriss on this, the A8 has never reached the same status as its two German rivals, even though the Audi brand as a whole has moved up to par with Mercedes-Benz and BMW, and even though every generation has been up there from a technology perspective. As Kriss explained, this won’t change with the new generation, which will go further in autonomous technology than any other car has ever gone so far, although there is one way in which the new A8 appears to take a (small) step back: ever since the first generation, the A8 has prided itself on its Aluminium Space Frame which reduced weight in order to compensate for the A8’s standard all-wheel drive technology compared to the rear-wheel drive setup of its competitors. In the outgoing generation, 92% of the bodyshell was made of aluminium, but this will be reduced to just 58% in the new generation, increasing the weight of its body from 230kg (509 lb) to 281kg (621 lb), even despite the use of some carbon fiber for the rear seat back. This is the result of steel offering better crash protection for the batteries of the plug-in hybrid version. In terms of design, the A8 makes a larger step from its predecessor than Audi’s recent launches A4, A5 and Q5, but Audi remains very conservative in a segment where buyers are more open to daring design than you’d expect (p.e. BMW 7-Series E65, Porsche Panamera).
After almost 10 years of UK-only sales, SAIC MG is ready to start exports of its cars from China to other countries in Europe as well. Recently, Shanghai Automotive Industry Corporation (SAIC) has successfully launched a few crossovers in the domestic market (Roewe RX5, MG ZS), which puts its two passenger car brands among the fastest growing brands in China at the moment. This would be a great moment to expand its footprint to new markets as it can launch there with fresh product, and more importantly: the right product. MG is the designated export brand for passenger cars from SAIC, whereas Roewe is and will remain a China-only brand and Maxus is the LCV brand of the company. MG is already available in a number of countries in the Asia-Pacific, South America and Africa regions, and since 2009 in the UK where it reached a peak of just under 4.200 sales last year. With its expansion into continental Europe, the brand is looking to become the first Chinese brand to successfully enter a mature market, but a number of other players have set similar goals, among others Geely with its newly launched Lynk & Co brand and the resurrected Borgward brand, which both also have concrete plans to enter the European car market. [Read more…]
Ford has announced that the next generation Focus sedan will be imported from China, now that other automakers have proven there’s little public backslash nor customer hesitation over quality from cars produced in China. Buick already imports the Enclave from China, Cadillac will follow with the CT6 PHEV and Volvo sells the Chinese made S60L in the US and S90 in Europe. So not a lot of breaking news there, except that the Focus will be the highest volume model so far that will be shipped from China to the US. The big story about this announcement is Ford’s decision to pick China instead of Mexico as the new production base for the Focus. Ford originally planned to move Focus production to a new $1.6 billion plant in San Luis Potosi, Mexico. Those plans were canceled in January, less than a year after announcing them, under public pressure from then-president-elect Donald Trump. Trump singled out Ford for its decision to move production from Michigan to Mexico, which he claimed would cost US jobs. Then-Ford-CEO Mark Fields called Bullshit on Trump as the Focus would make room for production of the Bronco SUV and Ranger midsize pickup at Ford’s Michigan Assembly Plant in 2018, and no US jobs would be lost as a result of this move, but it was too little too late against the media-savvy populist who never let truth get in the way of headline-grabbing claims.
Eager not to let Trump take any credit for the decision not to invest in extra capacity in Mexico, Ford cited cost savings of $500 million as the reason to change its mind and build the next gen Focus at its existing plant in Hermosillo, Mexico instead of investing in the new plant in San Luis Potosi. Now there’s a new CEO at the helm at Ford and plans have changed again: Mexican production is off the table altogether. Again, cost savings of another $500 million are quoted as the reason for the shift of production across the Pacific. These plans were already in the making under Mark Fields, but it was the new boss Jim Hackett who eventually pulled the trigger. [Read more…]
The past year has seen an interesting development in the arena of exotic and ultra-luxurious cars – the emergence of smaller-engined versions of cars that were previously available only with super-high-output 12-cylinder options. First was the facelifted Ferrari FF, now called the GTC4 Lusso, which in addition to the all-wheel-drive V12 version became available as an “entry level” model with rear-wheel-drive, powered by a turbocharged V8 engine taken from the 488 GTB and California T. Then Bentley released the oft-rumored Bentayga powered by, the sacrilege, a V8 turbodiesel seemingly taken straight out of the Audi SQ7. Are they a sign of things to come, smart decisions by the brands from a marketing perspective, or foolish endeavors to chase short-term profits at the expense of the brands’ long-term allure?