New Audi R8: nice, but why does it look like a facelift?

The all new R8 (no, not a facelift!)

Even as a big Audi fan I have to admit the new Audi R8 looks too much like a facelift of the old one. What’s more, the new details disappoint, from the new hexagonal snout (too blocky, especially the thick vertical parts either side of the main opening) , the loss of the “side blades” which made the previous car more distinctive, and finally the rear lights that somehow look cheap. I really wish the front was more like the spy-shot/fan-made rendering shown below, with its aggressively thin LED lights (never really learned whether this supposed “leaked picture” was real, but it could be it was a proposed treatment for the scrapped R4 baby brother).

Also, while the interior is nice (it’s an Audi, after all), in my opinion it actually looks worse than that of the TT Mk III – I think the problem is with the air vents, so beautifully detailed on the TT but weirdly shaped and disjointed on the R8.

Still, nothing wrong with the mechanical package (V10 Plus does 0-62 in 3.2s, as fast as the Lamborghini Huracan), and I’m sure it’ll keep selling well for Audi. It’s just a pity that with the eye-popping BMW i8 and the gorgeous new Mercedes-AMG GT as its competitors, the Audi R8 Mk II seems to have relinquished its design advantage without seemingly putting up a fight!

About Krzysztof Wozniak

Kriss grew up in Poland reading German car magazines, before moving to England and graduating to the British magazines, which he still considers the best in the world and continues reading them after he'd moved to the US. In college he promised himself he's buy himself a used Porsche before he turned 30 (not to be accused of having a mid-life crisis), but instead family needs dictated a Subaru Outback. Still waiting for that perfect moment to buy a used 2008-ish Cayman...
You can find all his articles Here.

Comments

  1. Bart Demandt says:

    Nice work, Krzysztof!
    Since the Bangle-era, BMW has been known for their striking, yet sometimes controversial design, while Audi has become more and more timid since the universally praised 2004 A6 C6, choosing an evolutionary design strategy.
    This has worked incredibly well for them in their quest to take that final step towards becoming one of the Big Three premium brands, but now that they’ve been the premium leader in Europe for a while, their play-it-safe design is starting to get more and more criticism.
    I believe they should become more bold and daring again, as the i8 is a true R8-killer, not only technologically, but perhaps even more so design-wise. It gives me the tinkles in my belly, while the R8, beautiful as it is, doesn’t make me feel anything. Just indifference.

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