Look-a-like: Mitsubishi Eclipse Cross and…

Imagine you’re a car company on the brink. There was a time that you produced some great cars, but that was decades ago, so no one really remembers that. So you decide that you need to be bold, and rather than build another “me too” hatchback you design a bold mainstream crossover will put your name back on the map. Hell, you’re desperate for success, so you even decide to resurrect the nameplate from the most-loved sports car from your past. And since you’re already started copying to ensure the new model’s success, you figure “ah, what the hell, I should crib parts of the car’s styling from a car renowned for its looks”. You do some quick research into the most frequently Googled car name and you come up with the perfect inspiration!

The Pontiac Aztek!… Wait, what? Clearly Mitsubishi did not realize that Pontiac Aztec is frequently Googled because it’s considered one of the ugliest cars of all time, because its new Eclipse Cross bares more than a passing resemblance to the famous GM disaster-on-wheels. Okay, so the Cross is not nearly as willfully ugly as the Aztek, but you got to wonder who at Mitsubishi thought that splitting up the rear tailgate with a fake spoiler, Aztek-style, was a good way to give their car a look that customer would hunker for? Sure, the controversially-styled Nissan Juke was a huge success when it first came out, but ever since then it’s been well-and-truly outmaneuvered and outsold in the US and Europe by more conventionally-styled cars. Mitsubishi may turn heads with its, ahem, bold new rear, but I don’t think it’ll open nearly as many wallets as the carmaker needs it to.

 

Pontiac Aztek

About Krzysztof Wozniak

Kriss grew up in Poland reading German car magazines, before moving to England and graduating to the British magazines, which he still considers the best in the world and continues reading them after he'd moved to the US. In college he promised himself he's buy himself a used Porsche before he turned 30 (not to be accused of having a mid-life crisis), but instead family needs dictated a Subaru Outback. Still waiting for that perfect moment to buy a used 2008-ish Cayman...
You can find all his articles Here.

Comments

  1. toby2449 says:

    Yeah, totally agree, it 100% (from the rear) looks like the Pontiac Aztek. Sadly for Mitsubishi that really isn’t a good thing, the Aztek not being the prettiest car ever designed!! Poor Mitsubishi!

    • I can’t agree. At 1st sight something like Honda’s Suvs. For me it looks like, using words from article- ” me too” another SUV.

      • Losange says:

        It looks like the Aztek has been to the Honda design shop 😉

        What the Eclipse Cross shows is the way Japanese brands not only try to copy foreign brands (Honda looks at Volvo, e.g. CR-V), but also look at each other.

  2. I do this Mitsubishi eclipse cross because it show how great it is. I will support this Mitsubishi eclipse cross.

  3. Haha, the resemblance is uncanny! Serves them right for tarnishing the Eclipse name.

  4. I would say that Mistubishi lost its identity for long time..unfortunately even some nice car like Colt (2002-2012) after redesign become…ugly.

    For me this Cross is strange combination of Toyota C-Hr, Volvo xc60 and that Pontiac..and that is from back…what is from front side….honestly I don’t want to sew…

    I hope that Renault will manage to do something with their design team….

  5. NaBUru38 says:

    Honda and Toyota have designed some of the most weird small SUVs.
    Even the Chinese can make more harmonious designs.

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