Light commercial vehicle sales Europe 2014

Ford_Transit-line_up-LCV-sales-figures-Europe-2014It’s taken a while, but we can now present you the European LCV sales top-10 for 2014, following up on the 2009-2013 LCV ranking published last year. Light Commercial Vehicle sales increased 13,2% in 2014 to 1,55 million, the highest figure in the past 6 years, as a result of pent-up demand from an aging fleet as a result of postponed replacement during the crisis years. The market has slightly fragmented as the share of the top-10 brands has shrunk from 89,4% in 2013 to 88,6% in 2014.

Also read our article about the changing alliances in the European LCV market.

Vauxhall_Corsavan-LCV-sales-figures-Europe-2014Most LCV sales are from small, medium and large cargo vans, as pick-up trucks are much less popular in Europe than they are in the rest of the world. In France and to a lesser extent in the UK, commercial versions of passenger cars are also commonplace, but these cars are still a fraction of total light commercial vehicle sales in Europe.

Despite a gain of 9,6% and adding almost 20.000 units to its European sales, Renault has lost half a percentage point of its market share, as both Volkswagen and especially Ford improved even further. Ford is boosted by the complete renewal of its commercial van line-up, which now consists of 4 models, ranging from the small Transit Courier to the full-sized Transit. As a result, for the first time ever, three brands have sold more than 200.000 LCVs in Europe.

Citroen_Berlingo-Peugeot_Partner-LCV-sales-figures-Europe-2014Citroën has moved past its sibling Peugeot thanks to sales up 10,5% vs. 7,5%, even though the two brands offer the exact same line-up of vans in four different sizes, with the different brands only slight differentiated in the design of the front fascia and grille, and of course the badge. PSA’s partner in medium and large vans Fiat is closing in on the top-5 with sales up 13,7%. Mercedes-Benz hasn’t yet benefited from the new generation Vito in 2014, but is likely to get a boost from that model introduction in 2015, and should be able to reach a 10% market share as a result. Opel has moved past Nissan for the #8 spot, and that’s without its UK co-brand Vauxhall, which is in 12th place, selling almost as many LCVs just in the UK as Toyota sold in all of Europe. Nissan hasn’t received a replacement to the Primastar, a clone of the Renault Trafic and Opel/Vauxhall Vivaro, as the NV200 sits right in between the “Kangoo-segment” and the “Trafic-segment” sizewise.

Brand Sales Change Market Share
2014 2013 2014 2013
1 Renault 222.659 203.078 9,6% 14,3% 14,8%
2 VW 204.449 182.230 12,2% 13,2% 13,3%
3 Ford 202.852 161.218 25,8% 13,1% 11,8%
4 Citroën 160.400 145.124 10,5% 10,3% 10,6%
5 Peugeot 159.855 148.751 7,5% 10,3% 10,8%
6 Fiat 152.364 134.034 13,7% 9,8% 9,8%
7 Mercedes-Benz 144.011 130.421 10,4% 9,3% 9,5%
8 Opel 48.117 41.800 15,1% 3,1% 3,0%
9 Nissan 42.522 42.650 -0,3% 2,7% 3,1%
10 Iveco 39.130 37.005 5,7% 2,5% 2,7%
11 Toyota 36.329 n/a n/a 2,3%
12 Vauxhall 32.620 29.700 n/a 2,1% 9,8%
Others 107.398 114.987
Total market 1.552.706 1.370.998 13,3%

 

LCV model ranking

Ford_Transit-Custom-LCV-sales-figures-Europe-2014Thanks to a 25,7% improvement in sales, the Ford Transit (including the Transit Custom) extends its traditional title of best selling LCV in Europe. More than a third of its volume comes from the UK market, where Ford owns more than a quarter of the LCV market an the Transit would be a top-5 player in overall car sales, including passenger cars. The rest of the top-4 best selling vans in Europe is stable, withe Mercedes-Benz Sprinter, Volkswagen Transporter and Citroën Berlingo in that order, all growing 15% to 16% in 2014. The Fiat Ducato jumps two spots to enter the top-5 thanks to a 21% boost in sales, and that’s before its facelifted version was introduced in 2015.

The Volkswagen Caddy is the only model in the top-10 to lose volume on 2013 and as a result it tumbles down the ranking from #6 to #9. And the Caddy, as well as the Transporter have only just been renewed at the end of 2015, so their sales figures won’t reflect the boost from the new models until 2016.

Model Sales Market Share
2014 2013 Change 2014 2013
1 Ford Transit 168.802 134.268 25,7% 10,9% 9,8%
2 Mercedes-Benz Sprinter 90.586 78.742 15,0% 5,8% 5,7%
3 VW Transporter 81.324 70.134 16,0% 5,2% 5,1%
4 Citroën Berlingo 76.634 66.628 15,0% 4,9% 4,9%
5 Fiat Ducato 71.336 58.945 21,0% 4,6% 4,3%
6 Renault Kangoo 69.683 63.429 9,9% 4,5% 4,6%
7 Peugeot Partner 65.507 58.818 11,4% 4,2% 4,3%
8 Renault Master 62.006 57.040 8,7% 4,0% 4,2%
9 VW Caddy 61.339 61.834 -0,8% 4,0% 4,5%
10 Renault Trafic 50.846 43.754 16,2% 3,3% 3,2%
Total market 1.552.706 1.370.998 13,3%

 

Combined sales of cargo vans and passenger vans

Volkswagen_Transporter-Volkswagen_Multivan-LCV-sales-figures-Europe-2014When taking into account the 2014 sales of passenger vans, we can conclude that the volume increase for cargo vans has been greater than the improvement of passenger van sales, as the share of passenger vans in total van sales has dropped from 19,7% in 2013 to 18,4% in 2014. The Ford Transit is one of the major contributors to this trend, as its share of passenger vans has dropped from 11,1% to just 6,8%. Still, 9 models out of the top-10 see their share decreased in 2014.

The Volkswagen Caddy still has the highest percentage of passenger van sales, with almost half of all Caddy’s sold in Europe equipped with rear seats and windows. As a result, it’s still in fourth place of overall van sales in Europe, down from #3 in 2013, but up from #9 in the cargo van ranking.

Model Sales incl. passenger vans Passenger van %
2014 2013 Change 2014 2013
1 Ford Transit 181.094 150.958 20,0% 6,8% 11,1%
2 VW Transporter 131.354 115.826 13,4% 38,1% 39,4%
3 Citroën Berlingo 112.012 104.585 7,1% 31,6% 36,3%
4 VW Caddy 108.729 110.941 -2,0% 43,6% 44,3%
5 Mercedes-Benz Sprinter 96.797 84.018 15,2% 6,4% 6,3%
6 Fiat Ducato 95.539 79.769 19,8% 25,3% 26,1%
7 Renault Kangoo 92.654 85.529 8,3% 24,8% 25,8%
8 Peugeot Partner 89.413 85.019 5,2% 26,7% 30,8%
9 Renault Master 63.935 58.682 9,0% 3,0% 2,8%
10 Renault Trafic 59.230 53.733 10,2% 14,2% 18,6%
Total market 1.901.664 1.707.657 11,4% 18,3% 19,7%

About Bart Demandt

Bart is a 34-year old Dutchman who's always had a thing for cars, the automotive industry and statistics. He’s combined these passions by writing about them on Left-Lane.com. His daily driver is an Alfa Romeo GT because he fell in love with the sound of the 3.2 V6 engine. And just like in a relationship with a woman, high maintenance costs sometimes bring him on the brink of a break-up, but true love will hopefully prevail.
You can find all his articles Here.

Comments

  1. Thanks!
    This is an interesting segment, any chance you can cover it quarterly, if not monthly?
    Also, it would be interesting to show the entire list, and not just the top 10.
    You can also combine identical siblings such as the PSA Boxer/Jumper/Relay or the Kangoo/Citan, Doblo/Combo etc.

  2. Bart Demandt says:

    Hi Dudy,
    yes, I think it’s an interesting segment as well, and quite a few of our readers have been asking for these data, and if I could get my hands on it more regularly, and on more detailed data, I’d surely be writing about it.
    I’ll keep looking for a reliable source, and if anybody else has access to this information, please let me know!

  3. Thanks, do you have figures for 2015 and for first half of 2016?
    Interesting, keep following…

Let me know what you think of this article. Thanks!

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