Light commercial vehicle sales Europe 2013

LCV-sales-statistics-Europe-Renault_Kangoo-Trafic-MasterFor the first time, and after many requests from readers interested in this data, I can share recent data on European LCV sales. Between 2009 and 2013, light commercial vehicle sales in Europe have fluctuated between 1,3 million and 1,55 million, with the top-10 best selling brands accounting for over 90% of sales. Eight brands in the top-10 are European, with two Japanese manufacturers competing in the bottom half of the top-10 with either clones of European vans or an in-house van produced locally in the continent.

LCV sales include mainly sales of cargo vans, which are available in four size categories in Europe, but also pick-up trucks, a category that’s hugely popular in the United States and other parts of the world, but not so in Europe, where less than 100.000 pick-ups are sold annually. Commercial versions of passenger cars and SUVs are also included in the LCV sales, but outside of France these types of vehicles make up just a small percentage of total light commercial vehicle sales in Europe.

Brand 2009 2010 2011 2012 2013
Renault 194.776 240.489 252.145 217.040 203.078
Volkswagen 132.192 155.586 188.570 184.734 182.230
Ford 149.036 160.911 177.651 153.756 161.218
Peugeot 148.225 164.514 169.336 151.401 148.751
Citroën 160.117 172.618 171.765 143.464 145.124
Fiat 155.801 170.345 174.959 135.871 134.034
Mercedes-Benz 108.171 119.969 126.760 122.974 130.421
Nissan 37.414 39.131 50.625 44.939 42.650
Opel 69.745 48.734 54.159 45.374 41.800
Iveco 40.132 44.638 n/a 37.756 37.005
Toyota 32.843 35.321 36.428 30.098 n/a
Others 84.670 128.429 149.609 100.942 144.687
Total market 1.313.122 1.480.685 1.552.007 1.368.349 1.370.998

 

LCV-sales-statistics-Europe-Renault_Clio-CargoLCV-sales-statistics-Europe-Renault_Clio-CargoIt’s no secret that Renault is Europe’s long-time leader in LCV sales, thanks to strong sales in its home market and Europe’s largest LCV market France. At home, Renault not only sells its three-vehicle line-up of cargo vans Master, Trafic and Kangoo, but also LCV versions of its passenger cars, like the Clio and Megane. Renault has a share of around 15% of the market. However, due to Renault’s broad line-up, none of its commercial vans is in the top-3 of best selling LCVs.

Volkswagen, Europe’s largest brand for passenger cars, has been the number 2 player in commercial vehicles since 2011, with three vans and one pick-up truck: Crafter, Transporter, Caddy and Amarok.

In third place since 2011 as well we can find Ford, which has grown its line-up of Transit vans from just two in 2011 to four in 2014 with the Courier, Connect, Custom and regular Transit versions.

Peugeot and Citroën, together with Fiat, have had four cargo vans as well, but already since 2008, when they introduced the Citroën Nemo, Peugeot Bipper and Fiat Fiorino triplets at the bottom-end of their line-ups.

Model 2010 2011 2012 2013
Ford Transit 105.129 122.860 129.214 134.268
Mercedes-Benz Sprinter 79.957 82.480 79.946 78.742
VW Transporter 65.150 72.250 69.539 70.134
Citroën Berlingo 75.515 71.610 59.191 66.628
Renault Kangoo 81.438 79.500 69.644 63.429
VW Caddy 56.266 69.100 61.839 61.834
Fiat Ducato 65.150 67.240 60.096 58.945
Peugeot Partner 59.227 63.530 58.284 58.818
Renault Master n/a 65.530 59.674 57.040
Renault Trafic n/a 56.480 46.712 43.754

 

LCV-sales-statistics-Europe-Ford_Transit-Courier-Connect-CustomThe Ford Transit is Europe’s best selling LCV nameplate, thanks to its strong market presence in Europe’s second largest LCV market the UK, where it was built until Ford moved production to Turkey in 2013. The Transit also benefits from having two models under one nameplate: the regular Transit and the new Transit Custom. Sales and market share of the Transit have increased in recent years, thanks to the introduction of the Custom version, as the large Transit has only been renewed in 2014.

The Mercedes-Benz Sprinter follows at a distance as Europe’s second best selling cargo van, outselling both its smaller sibling Vito, and its VW platform-mate Crafter.

LCV-sales-statistics-Europe-Volkswagen_Transporter_T5-T1In third place we find the T5 generation of the Volkswagen Transporter, its T1 predecessor credited with being the first European cab forward cargo van in the 1950s. The Transporter is leader in its segment, ahead of the Renault Trafic, which is found in 10th place overall.

 

In 2013, the Citroën Berlingo passed both the Renault Kangoo and Volkswagen Caddy to become the bestselling small cargo van, consistently outselling its clone Peugeot Partner.

LCV-sales-statistics-Europe-Fiat_Ducato-Citroen_Jumper-Peugeot_BoxerAs with the passenger vans, the Fiat Ducato is the best seller of the Sevel-Sud triplets Ducato, Peugeot Boxer and Citroën Jumper, thanks to its well-established LCV dealer network. It is closely followed by the Renault Master in ninth place overall.

Opel has no models in the top-10, which is not surprising considering it has no self-developed LCVs, but relies on Renault for development and production of its Vivaro and Movano, and on Fiat for its Combo.

LCV-sales-statistics-Europe-Nissan_NV200Nissan also relies on Renault for its two large cargo vans, while its in-house developed NV200 doesn’t appear in the models top-10, due to Nissan’s limited brand awareness with fleet customers and other LCV buyers.

Toyota sales have been relatively stable until 2012, when the HiAce was discontinued. In 2014, the Japanese brand introduced the ProAce, a fourth clone to the PSA-built Sevel-Nord vans Citroen Jumpy/Dispatch, Peugeot Expert and Fiat Scudo.

% PV of total 2010 2011 2012 2013
Ford Transit 12,7% 11,6% 10,8% 11,1%
Mercedes Sprinter 6,7% 6,0% 6,5% 6,3%
VW Transporter 43,8% 40,6% 42,3% 39,4%
Citroën Berlingo 41,6% 39,5% 42,1% 36,3%
Renault Kangoo 32,5% 31,0% 28,1% 25,8%
VW Caddy 43,0% 45,6% 45,7% 44,3%
Fiat Ducato 16,6% 22,0% 26,1% 26,1%
Peugeot Partner 40,4% 35,9% 35,4% 30,8%
Renault Trafic n/a 18,1% 20,3% 18,6%

 

LCV-sales-statistics-Europe-Volkswagen_Transporter-Caddy_LifeWhen also taking into consideration passenger versions of these vans, a few things are noticeable: Volkswagen sells a relatively high percentage of its LCVs as passenger vans, over 45% for the Caddy and over 40% for the Transporter, while Mercedes-Benz sells mostly Sprinter cargo vans, at almost 94% of total sales. As a result, when combining sales of cargo vans and passenger vans, the Sprinter is kicked down from second to sixth place, while the Transporter and Caddy move onto the podium.

PV and LCV
2010 2011 2012 2013
Ford Transit 120.417 138.921 144.885 150.958
Mercedes Sprinter 85.724 87.705 85.502 84.018
VW Transporter 115.839 121.691 120.490 115.826
Citroën Berlingo 129.362 118.385 102.198 104.585
Renault Kangoo 120.654 115.208 96.894 85.529
VW Caddy 98.637 126.919 113.827 110.941
Fiat Ducato 78.138 86.247 81.300 79.769
Peugeot Partner 99.335 99.109 90.204 85.019
Renault Trafic n/a 68.929 58.592 53.733

About Bart Demandt

Bart is a 36-year old Dutchman who's always had a thing for cars, the automotive industry and statistics. He’s combined these passions by writing about them on CarSalesBase.com. His daily driver is an Alfa Romeo GT 3.2 V6 which he just can't seem to say goodbye to thanks to the mesmerizing exhaust note.
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