Jeep Chief is retro done well and on the cheap

I am generally not a huge fan of retro cars, though I do have a soft spot for the Chrysler PT Cruiser. I am particularly not a fan of companies spending tons of money on a retro-looking car, when the same amount could be put towards a car that is amazing looking without needing to copy anything else (think new Ford GT versus the previous one, Jag XF vs S-Type, BMW i8 vs Z8).


However, the Jeep Chief concept shown recently during the Easter Jeep Safari is a rare example of retro done well – it takes an existing car (Jeep Wrangler) and modifies it just enough to make the retro work. And work it does to my eyes, evoking the first, full-size Jeep Cherokee, but adding butch wheels for a slight monster-truck vibe. This is a toy I would love if I lived close to a dessert!


About Krzysztof Wozniak

Kriss grew up in Poland reading German car magazines, before moving to England and graduating to the British magazines, which he still considers the best in the world and continues reading them after he’d moved to the US. In college he promised himself he’s buy himself a used Porsche before he turned 30 (not to be accused of having a mid-life crisis), but instead family needs dictated a Subaru Outback. Still waiting for that perfect moment to buy a used 2008-ish Cayman…
You can find all his articles Here.


  1. Bart Demandt says:

    I actually like the Wrangler Africa even better. Not as retro as the Chief, but more like a Land Rover Defender: basic, extended body, fat tires, fuel canisters on the side, and love the color: Desert Tan.


  2. Krzysztof Wozniak says:

    I’m a big fan of the Wrangler Africa as well! I think Jeep should consider selling a stripped-out version of the Wrangler like this, especially given that the Defender will soon be no more, and even the next gen of the Wrangler is meant to be more technologically sophisticated (though luckily that is relative 🙂

Let me know what you think of this article. Thanks!