European sales 2017-Q1 Premium Large segment

Large_Premium_Car-segment-European-sales-2017_Q1-Mercedes_Benz_E_Class-BMW_5_series-Audi_A6Sales of premium large cars in Europe are back in positive territory and even outgrowing the overall market at +11% to 106.600 units, after a 13% loss in Q4 of 2016. And individual models within this segment have very different fortunes, with all nameplates either growing or declining with double digits. The 2016 segment leader Mercedes-Benz E-Class extends its lead to almost 10.000 units thanks to sales up 48% over the all-new BMW 5-series, up 11% as deliveries of the new generation still need to gain traction. That leaves the leader of Q1 2016 in third place, as the Audi A6 loses 13% of its volume of the same period last year. Keep in mind, the E-Class includes coupe and convertible versions, which the other two models don’t have, and these two-door versions have just been launched so could be responsible for most of the growth, together with the still very fresh station wagon.

Note: clicking on the model name opens the sales data page for that model; clicking year in the legend turns the display for that year on/off

Volvo_S90-V90-auto-sales-statistics-EuropeVolvo has had a successful launch of the new S90 and V90 with sales up 12% on the volume of their predecessors in the same period last year and closer than ever to the top-3. Volvo clearly is on the right track with its design and model policy and is positioning itself to try and break the German domination in the luxury segments. The Jaguar XF is also up 12% in contrast to the US where its second generation just has been unable to catch on. The Tesla Model S consolidates its 6th place with a gain of 26%, distancing the second group of Germans, the more sporty models of the Big 3, which are all down hard. The Mercedes-Benz CLS the least of the three, but the Audi A7 and BMW 6-series decline more than 20%. Even worse hit is the Maserati Ghibli at -31%, as the Levante SUV is stealing all the thunder in the Italian brand’s showrooms.

Later this year Jaguar will already update the XF again after criticism of its interior quality, and it will combine this with the introduction of the second generation XF Sportbrake. BMW will rename the next generation 5-Series Gran Turismo to 6-Series Gran Turismo, but there’s not a lot of other news to be expected.

Also check out the premium large car segment in the US, where the Mercedes-Benz E-Class almost sells as much a the #2 and #3 combined.

  Premium large car segment 2017-Q1 2016-Q1 Change
1 Mercedes-Benz E-Class 32.338 21.872 48%
2 BMW 5-series 22.815 20.486 11%
3 Audi A6 / S6 / RS6 / Allroad 21.743 25.091 -13%
4 Volvo S90/V90 14.033 0 New
5 Jaguar XF 4.765 4.259 12%
6 Tesla Model S 3.788 2.996 26%
7 Audi A7 / S7 / RS7 2.088 2.632 -21%
8 Mercedes-Benz CLS 1.903 2.153 -12%
9 BMW 6-series 1.156 1.518 -24%
10 Maserati Ghibli 809 1.173 -31%
11 Lexus GS 527 632 -17%
12 Volvo V70 / XC70 437 12.585 -97%
13 Infiniti Q70 215 87 147%
14 Hyundai Genesis 14 31 -55%
15 Lancia Thema/Chrysler 300C 2 20 -90%
16 Volvo S80 1 500 -100%
  Segment total 106.634 96.035 11%

Click on any model to see its annual sales from 1997-2016 and monthly sales from 2012 to 2016, or use the dropdown menu in the top right of this site.

Car sales statistics are from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland.

Sources: Manufacturers, ANDC, JATO Dynamics.

About Bart Demandt

Bart is a 36-year old Dutchman who's always had a thing for cars, the automotive industry and statistics. He’s combined these passions by writing about them on CarSalesBase.com. His daily driver is an Alfa Romeo GT 3.2 V6 which he just can't seem to say goodbye to thanks to the mesmerizing exhaust note.
You can find all his articles Here.

Comments

  1. Losange says:

    For a five year old car the Tesla Model S is doing fine.

  2. Pedro says:

    Funny, in the US the Ghibli is enjoying great sales, nearly the same as the Audi A7 and close to the Jaguar XF and in Europe it’s dropping so much…

    Congratulations to Volvo though! They are really booming. Can’t wait to see the effect the new XC60 will have in their sales.
    And with the new XC40/V40/S40 and V/S60 I wonder where they’ll reach.

    • Fokker says:

      Well, seems like Volvo is going to cement its status as the 4th premium brand behind the german trio of BMW, MB and Audi. Overtaking any of them, however would be a tough task.

    • Fabio says:

      In US Ghibli is closer to A7 and XF because there aren’t the German and British market… There are a very big different of sales about this kind of car between Italy (where Ghibli could sell well) and Germany (for the three premium brands) and this difference is very important to take Audi A7, for example, so far from Ghibli

    • Losange says:

      To me there are three reasons why Ghibli is doing better in the US:

      – more affordable; in some European countries you have to pay up to 20-30k euros more for the same model.
      – larger sports car market.
      – US market in general isn’t pro-German unlike European market.

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