European sales 2017 first half: small MPV segment

Small_MPV-segment-European-sales-2017-Fiat_500L-Ford_B_Max-Opel_MerivaSales of small MPVs in Europe accelerate their decline in Q2 of 2017. After a 14% loss in 2016, a 10% decline in Q1, the segment loses 23% in the second quarter, bringing the first half figure to 146.494 sales, down 17% on last year. Surprisingly, one nameplate manages to improve its volume in Q2 and does so with double digits. The Ford B-Max, which has seen its sales decline every year since 2013, suddenly gains 15% in the second quarter, as dealers are getting rid of the remaining stock models before production is scheduled to end next September. This allows the B-Max not only to become the only model in the first half to increase its sales, but also to overtake the Opel/Vauxhall Meriva for 2nd place. The Meriva has been replaced by the crossover Opel/Vauxhall Crossland X and will also be phased out soon. As a result, segment leader Fiat 500L is likely to increase its share of this shrinking segment in the second half of the year, even though it too sees its demand fall, at a similar pace as the rest of the segment: -22% in Q2 and -18% in the half. The 500L now holds 27,6% of the segment. Three quarters of its sales come from its home market Italy, but at least it manages to be the best selling car overall in one European country: Serbia, where it is produced in the former Zastava (Yugo) factory.

Note: clicking on the model name opens the sales data page for that model; clicking year in the legend turns the display for that year on/off

Like the Meriva, the Citroën C3 Picasso will be phased out this year as it is being replaced by the Citroën C3 Aircross, which shares its platform with the Crossland X. The Nissan Note has already been pulled from the European market, and sold less than 1.500 units in Q2. The facelifted version won’t be sold in this continent, nor will the hybrid e-Power version which has been very well-received in Japan, as buyers are shifting away from small MPVs towards crossovers. Opel_Ampera_e-auto-sales-statistics-EuropeThe same will happen with the two South-Korean models, as the Hyundai ix20 will be replaced by the controversially styled Kona and the Kia Venga will make room for the Stonic. Both these crossovers are expected to sell at least twice as much as their MPV predecessors.

We welcome one new model to the segment this year: the all-electric Opel Ampera-e, the European version of the Chevrolet Bolt EV. It will be interesting to see how sales of this model develop, because if it becomes a real best seller in its home market US, I can hardly imagine GM will be happy to free up too much production capacity to just “give” their most important car in recent years to PSA which now owns Opel. For now, capacity remains limited and the waiting lines for interested buyers are long.

  Small MPV segment 2017-H1 2016-H1 Change Share
1 Fiat 500L 40.455 49.201 -18% 27,6%
2 Ford B-Max 23.980 23.213 3% 16,4%
3 Opel/Vauxhall Meriva 22.355 27.434 -19% 15,3%
4 Citroën C3 Picasso 17.709 22.333 -21% 12,1%
5 Hyundai ix20 16.395 18.111 -9% 11,2%
6 Kia Venga 13.211 14.410 -8% 9,0%
7 Nissan Note 11.719 20.367 -42% 8,0%
8 Opel Ampera-e 634 0 New 0,2%
9 Toyota Verso-S 34 467 -93% 0%
10 Lancia Musa 2 4 -50% 0%
  Segment total 146.494 175.623 -17%  

Click on any model to see its annual sales from 1997-2016 and monthly sales from 2012 to 2016, or use the dropdown menu in the top right of this site.

Car sales statistics are from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland.

Sources: Manufacturers, ANDC, JATO Dynamics.

About Bart Demandt

Bart is a 36-year old Dutchman who's always had a thing for cars, the automotive industry and statistics. He’s combined these passions by writing about them on CarSalesBase.com. His daily driver is an Alfa Romeo GT 3.2 V6 which he just can't seem to say goodbye to thanks to the mesmerizing exhaust note.
You can find all his articles Here.

Comments

  1. This is another dying segment but the only one which will most likely extinct in few years (there is no corporate sales like in D segment).

  2. The 500L sales were probably affected by the strike in the plant in Serbia.
    Maybe the 500L Cross should be considered an SUV? But I guess it’s harder to breakdown sales then.

  3. Losange says:

    I think the Ampera-e should at least be compared with the BMW i3 although the latter is called a ‘premium compact car’. In many countries the Opel is more expensive which makes the premium label of the i3 in this respect very questionable.

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