European sales 2017 first half small crossover segment

Small_crossover-segment-European-sales-2017-Renault_Captur-Peugeot_2008-Opel_MokkaSales of small crossovers in Europe are starting to plateau after booming growth in recent years. The segment grew by just 5% in Q2 and is now up 10% in the first half, to a record 853.391 units. However, as the segment leader has just been facelifted and a whole bunch of new models are ready to enter the segment, expect the growth to continue for the rest of this year and next. The Renault Captur is down for the first time in its career, losing 12% in the second quarter and 6% year-to-date, as the facelifted version is just making its way into the showrooms. Its segment leadership remains uncontested, as it still sold more than any other model in both quarters. Still, its closest two rivals, the Peugeot 2008 and the Opel/Vauxhall Mokka continue to grow and therefore the top-3 is getting closer to each other but also distancing themselves from the rest of the segment. In 4th place we still find the Dacia Duster, which is stable but therefore loses a full percentage point of share compared to the first half of 2016.

Note: clicking on the model name opens the sales data page for that model; clicking year in the legend turns the display for that year on/off

Toyota_CHR-auto-sales-statistics-EuropeThe Toyota C-HR is the most successful launch this year, jumping to 5th place ahead of the Fiat 500X and segment grandfather Nissan Juke, which are both down 18% in Q2. The C-HR benefits from its optional hybrid powertrain, while its love-it-or-hate-it styling seems to appeal to a broader audience than I had expected. The 500X is disappointing, having peaked at a 5th place last year with over 100.000 sales but now already losing again. More worryingly, it’s for more than 50% of its sales dependent on its home market Italy, an unhealthy high percentage. Its platform sibling Jeep Renegade shows a similar figure but remains more stable so far this year. After a booming first quarter, the Ford Ecosport gains 7% in Q2 to normalize its growth curve, but that also means it’s unable to really compete in this segment, and to make matters worse: it was outsold by the Citroën C4 Cactus in the second quarter, kicking it back out ot the top-10. The Cactus itself has peaked too soon and is down a worrying 24% in Q2.

Small_crossover-segment-European-sales-2017-Suzuki_S_CrossThe Skoda Yeti will be replaced by the Karoq soon, but is impressively stable with just a 6% loss in the first half. The Mitsubishi ASX gains 17% in Q2 for no apparent reason, while the Honda HR-V becomes the biggest loser of the segment in Q2 with a loss of 29%, pulling down its year-to-date figure to -10% as it barely remains ahead of the Kia Niro and facelifted Suzuki S-Cross, which both outsold it in the second quarter. The S-Cross has just been facelifted and is the fastest growing model in the segment, while its sibling Vitara in 9th place is slightly down as it too will receive some minor updates soon. Suzuki has a third model in this segment, one that many of you may have already forgotten about. The Jimny, already in its 19th year on the market and virtually unchanged since, manages a 17% improvement in Q2 and is on schedule for its best year of sales since 2010. Then again, it’s not even the oldest model still on sale, as that title goes to the Lada Niva in 23rd place.

The Kia Soul has lost its mojo and is down 22% in the second quarter, while the SsangYong Tivoli is down 31%. Even with sales of the extended version XLV combined, the South-Korean model loses volume, both in the quarter and the half. We welcome the Opel/Vauxhall Crossland X, the crossover replacement to the Meriva, which will soon be joined by its platform sibling Citroën C3 Aircross. The Crossland X was already in 14th place in June, while still in ramp-up mode and seemingly without cannibalizing the Mokka.

Kia_StonicIn 2017 the new product onslaught will continue thanks to VW Group and Hyundai-Kia: we will finally see the long-awaited Polo crossover (T-Roc / Taigun?), although that may not be in showrooms until late this year or early 2018, as first Seat will bring the Arona based on the new Ibiza. The replacements to the MPVs Hyundai ix20 (named Kona) and Kia Venga (named Stonic) will become crossovers as well, making the South-Koreans compete in this segment too, at last. Nissan will also present the second generation Juke and at the end of the year, Dacia will present the new Duster, but that won’t hit the market until 2018, just like the next gen Mitsubishi ASX which will become a bit smaller to make room for the Eclipse Cross between it and the Outlander. MG will enter the segment with the XS, which is called ZS in China, but the name MG ZS has already been used in Europe for the sporty versions of the Rover 45.

Also check out the subcompact crossover segment in the US, where the Jeep Renegade is the distant leader although it was only slightly ahead of the Honda HR-V in Q2, while its sibling Fiat 500X can now officially be called a flop.

  Small SUV segment 2017-H1 2016-H1 Change Share
1 Renault Captur 111.142 117.925 -6% 13,0%
2 Peugeot 2008 104.374 95.479 9% 12,2%
3 Opel/Vauxhall Mokka 96.313 89.054 8% 11,3%
4 Dacia Duster 73.501 74.017 -1% 8,6%
5 Toyota C-HR 60.835 0 New 7,1%
6 Fiat 500X 52.507 59.464 -12% 6,2%
7 Nissan Juke 50.503 54.532 -7% 5,9%
8 Jeep Renegade 42.327 40.209 5% 5,0%
9 Suzuki Vitara 37.618 39.595 -5% 4,4%
10 Ford Ecosport 35.140 30.231 16% 4,1%
11 Citroën C4 Cactus 34.890 43.297 -19% 4,1%
12 Skoda Yeti 30.719 32.754 -6% 3,6%
13 Mazda CX-3 27.328 27.539 -1% 3,2%
14 Mitsubishi ASX 21.773 20.736 5% 2,6%
15 Honda HR-V 16.796 18.560 -10% 2,0%
16 Kia Niro 16.223 72 New 1,9%
17 Suzuki S-Cross 16.221 10.363 57% 1,9%
18 Suzuki Jimny 7.188 6.263 15% 0,8%
19 Kia Soul 6.150 7.000 -12% 0,7%
20 Opel/Vauxhall Crossland X 5.088 0 New 0,6%
21 SsangYong Tivoli 4.306 5.599 -23% 0,5%
22 SsangYong XLV 1.265 291 335% 0,1%
23 Lada Niva 945 996 -5% 0,1%
24 Suzuki SX4 239 155 54% 0%
25 Chevrolet Trax 7 27 -74% 0%
26 Fiat Sedici 1 2 -50% 0%
  Segment total 853.391 774.185 10%  

Click on any model to see its annual sales from 1997-2016 and monthly sales from 2012 to 2016, or use the dropdown menu in the top right of this site.

Car sales statistics are from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland.

Sources: Manufacturers, ANDC, JATO Dynamics.

About Bart Demandt

Bart is a 36-year old Dutchman who’s always had a thing for cars, the automotive industry and statistics. He’s combined these passions by writing about them on CarSalesBase.com. His daily driver is an Alfa Romeo GT 3.2 V6 which he just can’t seem to say goodbye to thanks to the mesmerizing exhaust note.
You can find all his articles Here.

Comments

  1. * Certainly a booming segment, but a dozen models …. declined.
    * No doubt the T-Roc will be top 3 or even #1 in no time.
    * But soon after the Captur, 2008, Duster and Mokka will counter will new editions.

  2. That drop from the 500X… This segment is extremely competitive and Fiat needs to update the Renegade and 500X since they’re already on their third year in the market.
    A new infotainment system, the new Global Small Engines, and the new uConnect would be very welcome for the 500X/Renegade for 2018 and would help these models to sustain sales for another two or three years.

  3. HR-V is the most spacious, most practical and probably has most reliable petrol engine in this segment. Why the hell it has so few sales?

    • Todor,
      Honda has great product but it is losing sales in all of Europe. I think they have to rethink their approach to Europe.
      At least in Portugal their cars are more expensive than the competition and their product was unadjusted. They didn’t have small turbo engines, for example.

      • Honda will probably be in ‘cruise mode’ in Europe. Why bother whether it can shove 100k or 150k per annum?
        In several regions of the world, notably China, US, Japan and other Asian regions it sells extremely well.

        2016: 4,7 mln cars sold + 17 mln motorcycles + 6 mln power units = STAGGERING!
        2017: >5 mln cars. Compare that with the brand VW (5,5 mln). But VW is backed by its dominance in China (3 mln!)

    • “HR-V is the most spacious, most practical and probably has most reliable petrol engine in this segment”

      According to whom? You? Confirming data please.

  4. Funny guy says:

    The top of that list is occupies by french companies!

  5. Also, I think a reason for the drop in 500X sales is probably canibalization from the Tipo.

  6. Losange says:

    As I already mentioned before, the C-HR should be in the compact crossover segment. I know it looks like the Nissan Juke, but its size and pricing don’t match with this segment. Toyota even introduced the C-HR as their Qashqai rival.

  7. NaBUru38 says:

    Ford believed that the Ecosport Mk2 could compete in Europe with the Captur, 2008, Mokka and Juke? Ridiculous.

    • Losange says:

      Ford should be happy this cheap car with South-American standards for (interior) quality, design and practicality can reach the top ten and outperform the significantly better Citroen C4 Cactus and Honda HR-V.

  8. That’s by far my least favourite car segment.

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