European sales 2017 first half Premium Compact segment

Compact_Premium_Car-segment-European-sales-2017-Audi_A3-Mercedes_Benz_A_Class-BMW_1_seriesGrowth has stalled in the premium compact car segment in Europe, as the segment is down 8% in Q2 of 2017, leading to a 5% loss in the first half of the year to 468.243 sales. The ranking is relatively stable, but some individual models still show significant volume decreases or increases. The dominant segment leader Audi A3 is down 15% in the second quarter and sold just 4.500 cars more than the #2 Mercedes-Benz A-Class. The A-Class has enjoyed increasing interest from buyers, as it was one of the fastest growing models in the segment in 2016 and continues to gain share in 2017. It distances the BMW 1-series for which the facelift effect already appears to be wearing off. Sales were stable in Q2 reducing the first half gain to 8%. The next generation 1-Series will become more of a follower than an individualist, losing its rear wheel drive platform and the 6-cylinder engine option, as well as its somewhat controversial styling in favor of more vanilla styling and mechanics. Undoubtedly that will only help it increase sales further and to become a real challenger for the segment lead.

Note: clicking on the model name opens the sales data page for that model; clicking year in the legend turns the display for that year on/off

If we look at total brand sales in this segment, Mercedes-Benz’ three models (145.206 sales) have reclaimed the lead from BMW’s four models (143.745 sales) as the former gains a percentage and the latter loses a percentage of sales, but Audi is distanced with sales of its single model down 13%. Volvo is best of the rest, as usual in Europe, with the facelifted V40 down 4% in Q2 for stable sales in the half, but distancing the Mercedes-Benz B-Class which drops 7%. The CLA benefits from incentive spending to improve 14% in Q2 and 6% year-to-date. The Alfa Romeo Giulietta is now starting to show its age with a loss of 20% as last year’s minor facelift has had very limited impact. In 9th place we find the Mini Clubman station wagon, which suffers an 18% loss in the second quarter as the new generation Countryman crossover is cannibalizing the formerly largest Mini. The top-10 is completed by the BMW 2-series Coupe & Convertible, down a harsh 22% in Q2. The electric BMW i3 more than doubles up and takes more than 2% of the segment thanks to its upgraded battery with improved range. The DS4 loses almost half of its volume in Q2 as it barely sells more than 1.000 monthly units as it fades into oblivion. At least the DS4 still outsells the flopped Infiniti Q30, which only beats the already 6-year old Lexus CT, but that’s just about the only bright spot in its forgetful career so far.

Also check out the premium compact car segment in the US, where the entire top-6 is down with large double digits but the Audi A3 sedan holds on to the lead as it does in Europe.

  Premium compact car segment 2017-H1 2016-H1 Change Share
1 Audi A3 / S3 / RS3 90.465 104.512 -13% 19,3%
2 Mercedes-Benz A-Class 75.006 73.171 3% 16,0%
3 BMW 1-series 71.185 66.215 8% 15,2%
4 BMW 2-series Active/Gran Tourer 46.310 55.235 -16% 9,9%
5 Volvo V40 37.143 37.116 0% 7,9%
6 Mercedes-Benz B-Class 36.739 39.399 -7% 7,8%
7 Mercedes-Benz CLA 33.461 31.579 6% 7,1%
8 Alfa Romeo Giulietta 19.251 24.016 -20% 4,1%
9 Mini Clubman 16.738 17.787 -6% 3,6%
10 BMW 2-series Coupe & Convertible 15.859 18.538 -14% 3,4%
11 BMW i3 10.391 5.059 105% 2,2%
12 DS4 6.760 10.545 -36% 1,4%
13 Infiniti Q30 4.782 4.475 7% 1,0%
14 Lexus CT 4.151 4.154 0% 0,9%
15 Lancia Delta 2 1 100% 0%
  Segment total 468.243 491.802 -5%  

Premium small car segment

Small_Premium_Car-segment-European-sales-2017_Q1-Mini_Cooper-Audi_A1-Lancia_YpsilonThe premium small car segment is down a worrying 12% in the second quarter, pulling down the first half figure to -8% at 178.563 sales as all nameplates lose volume in Q2 and only one manages to improve year-to-date. Segment leader Mini (including the 4-door and convertible versions) improves its share of hte segment by 5 percentage points to 41,3% as it loses 4% in Q2 but is still up 5% in the first half. The Audi A1 reduces its losses of the first quarter to -7% in the second quarter but is still down 13% year-to-date. At least it reclaims the 2nd place from the Lancia Ypsilon, whose sales tumble 22% in Q2. 99% of its sales were in its home market Italy, but even there the Ypsilon seems to be losing interest from buyers. The DS3 fares even worse with a 37% loss as the French luxury brand is suffering from a lack of new products or significant updates. The Alfa Romeo MiTo sold less than 1.000 copies a month in Q2 as the Italians refuse to pull the plug on the model.

 

  Premium small car segment 2017-H1 2016-H1 Change Share
1 Mini 73.720 70.019 5% 41,3%
2 Audi A1 46.185 53.146 -13% 25,9%
3 Lancia Ypsilon 37.267 40.069 -7% 20,9%
4 DS3 14.935 23.210 -36% 8,4%
5 Alfa Romeo MiTo 6.456 6.603 -2% 3,6%
  Segment total 178.563 193.047 -8%  

Click on any model to see its annual sales from 1997-2016 and monthly sales from 2012 to 2016, or use the dropdown menu in the top right of this site.

Car sales statistics are from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland.

Sources: Manufacturers, ANDC, JATO Dynamics.

About Bart Demandt

Bart is a 36-year old Dutchman who’s always had a thing for cars, the automotive industry and statistics. He’s combined these passions by writing about them on CarSalesBase.com. His daily driver is an Alfa Romeo GT 3.2 V6 which he just can’t seem to say goodbye to thanks to the mesmerizing exhaust note.
You can find all his articles Here.

Comments

  1. Get a feeling the A3 is going to take a beating from the next gen A-Klass next year.

    And very surprised that the new ” Mini ” is doing as well as it is. Bloated, expensive, cramped… what’s not to love… :/

  2. Thanks Bart, great article. Just the BMW 2-series AT/GT is a van. I do not see this model in the compact-class.

Let me know what you think of this article. Thanks!

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