European sales 2017 first half: compact car segment

Compact_car-segment-European-sales-2017-Volkswagen_Golf-Opel_Astra-Skoda_OctaviaThe compact car segment in Europe showed a 4% in sales in the second quarter of 2017, which means the first half figure is stable on that of the same period last year. At 15,2% of the total market with over 1,27 million sales, the compact segment is the second-largest segment in Europe after the subcompact segment. Segment leader Volkswagen Golf loses 2,5 percentage points of share but still sells more than the #3 and #4 of the segment combined and the gap to the #2 is still more than 100.000 sales. One of the reasons for its 12% loss is the recent facelift which hurt availability, but it also suffers from in-house competitions from crossovers like the new generation Tiguan, Seat Ateca and perhaps even the Skoda Kodiaq. Coincidentally with its shift from GM to PSA, the Opel/Vauxhall Astra starts to slip with a 7% decline in Q2, although it’s still in the black for the first half. The battle for 3rd place remains close, but the recently facelifted Skoda Octavia outsold the aging Ford Focus by 5.800 sales in Q2 to edge out a narrow lead to reclaim 3rd place. The new generation Focus won’t arrive until next year, so the Octavia is expected to finish the year on the podium for the second year in a row.

Note: clicking on the model name opens the sales data page for that model; clicking year in the legend turns the display for that year on/off

Renault_Megane-2016-auto-sales-statistics-EuropeThe Peugeot 308 is the big loser in the top-10, as it too faces some cannibalization from the newly launched 3008 and 5008 SUVs, as well as from the Renault Megane which is finally fully available. The Megane already outsold its French rival in Q2 and is only 133 sales behind in the half. Big surprise in the segment is the Fiat Tipo, with a whopping 76.000 sales in just 6 months, which means it challenges the Seat Leon for 7th place in the segment. Fiat’s strategy to launch it as a budget alternative is clearly paying off. Add to that the more than 20.000 units it sold in its “home market” Turkey as the Egea, and Fiat has already sold almost 100.000 units of the Tipo this year. It’s the brand’s #3 seller after the two minicars Panda and 500, and what’s even more important: only 47,9% of European sales (excluding Turkey) of the Tipo were from Italy, the lowest figure of any Fiat model besides the 500. That means its success is carried across Europe and not only dependent on the Italian market.

Hyundai_i30-auto-sales-statistics-EuropeThe Toyota Auris is starting to lose volume now that the C-HR crossover has been launched, but it has a very comfortable gap to the nearest 2 rivals: the South-Korean duo Kia Cee’d and Hyundai i30. The latter of these has just been renewed and is now more Golf than ever but is so far unable to turn that into a sales gain, as the i30 is down 10% in Q2. Perhaps the upcoming station wagon version (and “fastback”) can turn the model around. The Cee’d won’t be replaced for another year, but is already down 18% in Q2. The new generation Honda Civic is starting to make an impact on the nameplate’s sales, as the 21% loss of the first quarter has improved to a decline of just 6% in Q2. That still leaves the Civic behind perennial underperformer Mazda3, which sees stable sales. At least the Civic outsells the aging Citroën C4 and the flopped Nissan Pulsar. The Hyundai Ioniq, available as a hybrid and EV (the PHEV will follow later this year), handily outsells its rival Toyota Prius, which is down 29% in Q2 despite its new generation. Or perhaps because of that, as its polarizing design may scare away a few potential customers. But the Ioniq is also quite a bit cheaper so may steal away sales from the Prius.

The Golf and Octavia have already been facelifted this year and the 308 will follow soon. The i30 has been replaced this year, which means its sibling Cee’d will follow next year, and their rival Auris will also be renewed on Toyota’s new platform. Nissan is expected to facelift the Pulsar this year, while Volkswagen will renew the Jetta sedan. The second generation Nissan Leaf will rival the Opel Ampera-e and finally the next generation Focus will be revealed this year, but it isn’t likely to hit showrooms before 2018 as the brand first wants to focus on the new generation Fiesta.

Also check out the US compact car segment, where the leaders Honda Civic and Toyota Corolla lose volume but the Chevrolet Cruze in 4th shows double digit growth.

  Compact segment 2017-H1 2016-H1 Change Share
1 Volkswagen Golf 237.351 268.618 -12% 18,6%
2 Opel/Vauxhall Astra 132.688 127.972 4% 10,4%
3 Skoda Octavia 118.697 119.670 -1% 9,3%
4 Ford Focus 118.273 119.105 -1% 9,3%
5 Peugeot 308 92.056 112.941 -18% 7,2%
6 Renault Megane 91.923 69.409 32% 7,2%
7 Seat Leon 77.927 79.738 -2% 6,1%
8 Fiat Tipo 76.405 21.819 250% 6,0%
9 Toyota Auris 62.577 70.425 -11% 4,9%
10 Kia Cee’d 37.579 42.706 -12% 3,0%
11 Hyundai i30 37.273 42.572 -12% 2,9%
12 Skoda Rapid 36.275 34.963 4% 2,8%
13 Mazda3 24.099 24.124 0% 1,9%
14 Honda Civic 21.199 24.921 -15% 1,7%
15 Citroën C4 19.473 28.715 -32% 1,5%
16 Nissan Pulsar 14.494 18.202 -20% 1,1%
17 Volkswagen Beetle 13.269 13.469 -1% 1,0%
18 Nissan Leaf 10.855 10.758 1% 0,9%
19 Hyundai Ioniq 10.000 28 New 0,8%
20 Citroën C-Elysee 9.140 6.849 33% 0,7%
21 Toyota Corolla 8.742 7.585 15% 0,7%
22 Toyota Prius 7.527 8.283 -9% 0,6%
23 Volkswagen Scirocco 4.270 5.796 -26% 0,3%
24 Seat Toledo 3.667 4.966 -26% 0,3%
25 Volkswagen Jetta 3.659 4.708 -22% 0,3%
26 Hyundai Elantra 1.328 609 118% 0,1%
27 Peugeot 301 1.326 1.299 2% 0,1%
28 Mitsubishi Lancer 872 1.856 -53% 0,1%
29 Lada Vesta 316 0 New 0%
30 Subaru Impreza 270 486 -44% 0%
31 Renault Fluence 202 2.705 -93% 0%
32 Chevrolet Cruze 11 13 -15% 0%
33 Fiat Bravo 3 12 -75% 0%
  Segment total 1.273.746 1.275.323 0%  

Click on any model to see its annual sales from 1997-2016 and monthly sales from 2012 to 2016, or use the dropdown menu in the top right of this site.

Car sales statistics are from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland.

Sources: Manufacturers, ANDC, JATO Dynamics.

About Bart Demandt

Bart is a 36-year old Dutchman who's always had a thing for cars, the automotive industry and statistics. He’s combined these passions by writing about them on CarSalesBase.com. His daily driver is an Alfa Romeo GT 3.2 V6 which he just can't seem to say goodbye to thanks to the mesmerizing exhaust note.
You can find all his articles Here.

Comments

  1. 3008 gets traction -> 308 slips, Tiguan hits a home run -> Golf sales erode
    Astra and Octavia will experience similar declines in 2018 as soon as their cross-over siblings are fully available

    Opposite trend is noticeable too:
    Now that Scenic and Megane are done with Renault’s supply issues, Kadjar – in only its 2nd full year – drops.

    And far from these fluctuations ……..the faithful, loyal sympathetic Nissan QQ.
    It came, saw, conquered (and stayed) 😉

  2. Losange says:

    Perhaps a weird thought, but I think Fiat not giving the Punto any attention in the last years is beneficial for the Tipo. In most countries the Tipo is priced as a budget car so a new Punto (with B segment pricing) could have caused internal competition.

  3. Well, considering that the Pulsar is depressing, it’s normal it doesn’t compete with the Qashqai…
    Nissan was smart to not create internal competition with the Pulsar.

    The Tipo almost catching up to the Leon? Who would’ve guessed. It seems that when the italians don’t have the money to come up with outlandish ideas and just focus on making a solid, well priced car they really manage to hit a home run.

    I also think that not having the Punto may have helped in sales in certain countries, but in Italy the Punto keeps selling. I hope they replace it next year and also bring a compact SUV.

  4. Megane is not selling that well. Our with it is the lack of more powerful gasoline engines, when 1.3 Tce drops with manual and 150ish HP we might have a go. Nothing else here is really interesting for me. Astra is with 1.4T unreliable, Golf is expensive, Focus is old and Octavia is Skoda.

    • “Megane is not selling that well”

      The last 3 months the trend definitely is UP!
      Same with the Scenic. Supply troubles are pretty much over but a waiting list still exists.

  5. Well thing is, competing with now fairly old 308 is kind of lame. I would have hopped it to be a bit closer to Octavia. It is selling fairly well in almost all places except France, Peugeot is still leading there.

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