European sales 2016 Q1 small MPV segment

Small_MPV-segment-European-sales-2016_Q1-Fiat_500L-Opel_Meriva-Ford_B_MaxThe demise of the small MPV segment in Europe accelerates in the first quarter of 2016, as sales plunge by 20% after a 15% drop in 2015. Just one model shows an increase in sales (with the exception of the 3 sales of the Lancia Musa, a model that ended production in 2012), and two more lose single digit volume, while 7 models show double digit declines. This is partially due to a lack of new products, but also a result of cannibalization from small crossovers, the fastest growing mainstream segment in Europe. These are similarly priced and sacrifice a bit of practicality for less awkward design. The Fiat 500L gains market share with sales down “just” 15% and is now at 26% of the segment. The Opel/Vauxhall Meriva loses just 3% even though a replacement is due later this year. That new generation is being co-developed with PSA who will market a new C3 Picasso version of that same model. And to reflect the shift of interest by consumers from MPVs to crossovers, the new Meriva and Picasso will have a more SUV-like design, similar to the current generation Peugeot 3008 and the latest version of the Renault Espace.

Note: clicking on the model name opens the sales data page for that model; clicking year in the legend turns the display for that year on/off

Citroen_C3_Picasso-auto-sales-statistics-EuropeThe Ford B-Max with its sliding rear doors climbs back onto the segment podium despite losing 14% of its volume, as the Nissan Note falls even harder, at -31%. That means the Citroën C3 Picasso is also closing in, being the only model in the segment to actually gain volume. The two South-Korean entries Hyundai ix20 and Kia Venga both lose sales but improve their share, though they remain stuck at the bottom of the ranking, ahead of a bunch of discontinued models.

 

Small MPV segment 2016 Q1 2015 Q1 Change
1 Fiat 500L 22.805 26.734 -15%
2 Opel/Vauxhall Meriva 13.923 14.384 -3%
3 Ford B-Max 11.769 13.657 -14%
4 Nissan Note 11.574 16.692 -31%
5 Citroën C3 Picasso 11.364 10.812 5%
6 Hyundai ix20 8.604 10.206 -16%
7 Kia Venga 7.077 7.593 -7%
8 Toyota Verso-S 406 2.078 -80%
9 Skoda Roomster 75 6.826 -99%
10 Lancia Musa 3 1 200%
11 Subaru Trezia 1 15 -93%
Segment total 87.601 108.998 -20%

 

About Bart Demandt

Bart is a 34-year old Dutchman who's always had a thing for cars, the automotive industry and statistics. He’s combined these passions by writing about them on CarSalesBase.com. His daily driver is an Alfa Romeo GT because he fell in love with the sound of the 3.2 V6 engine. And just like in a relationship with a woman, high maintenance costs sometimes bring him on the brink of a break-up, but true love will hopefully prevail.
You can find all his articles Here.

Comments

  1. Big suprise is the good result for an old model like C3 Picasso.Thanks maybe to the augmentation on the french market.

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