European sales 2016 Q1-Q3 Premium Compact segment

Compact_Premium_Car-segment-European-sales-2016_Q2-Audi_A3-Mercedes_Benz_A_Class-BMW_1_series

Sales of premium compact cars grow slightly faster than the overall market in the first three quarters of 2016 at +9% vs. +7,5% and at more than double the growth rate of the mainstream compact car segment at +4%. Only four of the 14 models lose volume, among which the dominant leader Audi A3, down 4% but still almost as untouchable as its platform sibling VW Golf is in the mainstream segment. However, as I explain every quarter, Audi isn’t really as dominant as the ranking suggests. Mercedes-Benz is the real leader of the segment, with a 30,1% share (down from 30,6% in 2015) from its three models, followed by BMW with a 29,6% share (up from 29%) from its 4 models, while Audi only has a 20,7% share with its single model (down from 23,6%). Since the latter is unlikely to introduce a luxury MPV based on the Touran or Sportsvan, Audi will have to make do with just the 3- and 5-door hatchback, sedan and convertible versions of the A3.

Note: clicking on the model name opens the sales data page for that model; clicking year in the legend turns the display for that year on/off

volvo_v40-facelift-2016Best of the rest, as usual in Europe, is Volvo with the V40 in 6th place, relatively stable considering the facelifted version is just around the corner. After its update it may challenge the Mercedes-Benz B-Class for 5th place again. In fact, these two models were separated by just 60 sales in Q3, but both were outsold by the Mercedes-Benz CLA, the #5 of the segment in the third quarter. The Alfa Romeo Giulietta is surprisingly stable, thanks to a very minor facelift, and the BMW 2-Series Coupe and Convertible were outsold by the Mini Clubman in Q3, and the British station wagon could climb to the #9 spot by the end of the year. The DS4 improves a bit faster than the segment thanks to its facelift and the addition of the Crossback version, while the BMW i3 benefits from the introduction of EV subsidies in Germany. The Infiniti Q30 appears to be stuck in 13th place, unable to pick up pace for now, but at least it’s above its Japanese rival Lexus CT200h.

Also check out the premium compact car segment in the US, where the Audi A3 sedan holds on to the lead as well, but the BMW 2-series is the big winner.

  Premium compact car segment 2016 Q3 2015 Q3 Change
1 Audi A3 / S3 / RS3 146.814 153.002 -4%
2 Mercedes-Benz A-Class 107.569 90.133 19%
3 BMW 1-series 97.290 96.793 1%
4 BMW 2-series Active/Gran Tourer 77.107 62.070 24%
5 Mercedes-Benz B-Class 56.490 62.618 -10%
6 Volvo V40 54.147 56.985 -5%
7 Mercedes-Benz CLA 49.885 45.739 9%
8 Alfa Romeo Giulietta 32.737 31.826 3%
9 BMW 2-series Coupe & Convertible 26.607 21.440 24%
10 Mini Clubman 25.263 635 3878%
11 DS4 14.345 12.956 11%
12 BMW i3 9.347 7.788 20%
13 Infiniti Q30 6.732 7 new
14 Lexus CT 6.218 7.100 -12%
15 Lancia Delta 9 262 -97%
  Segment total 710.560 649.354 9%

Premium small car segment

Small_Premium_Car-segment-European-sales-2016_Q2-Mini_Cooper-Audi_A1-DS3

One segment smaller, sales of premium small cars improve less then 1% in the first nine months of 2016 as only one of the four models in the segment gains volume. In Q3, sales were actually down by 2,8%. The Mini, in 3-door, 5-door and convertible versions, is virtually stable on last year, down by just 500 units, but the Audi A1 is unable to challenge it despite a 9% gain thanks to its facelift. This 9% is just too little to make 2016 the year that the smallest Audi finally breaks the 100.000 sales barrier, which it has been trying to break unsuccessfully since 2011 already, and last year it was actually the furthest away from that target, with just under 91.500 sales. The DS3 doesn’t benefit from its facelift, with sales down 10%, while the Alfa Romeo MiTo is the segment’s biggest loser at -11%, not surprising considering it’s by far the oldest model in the class. With that in mind, one might say a loss of 11% is not even that bad at all.

  Premium small car segment 2016 Q3 2015 Q3 Change
1 Mini 103.947 104.475 -1%
2 Audi A1 75.113 68.990 9%
3 DS3 31.918 35.306 -10%
4 Alfa Romeo MiTo 9.583 10.814 -11%
  Segment total 220.561 219.585 0%

Click on any model to see its annual sales from 1997-2016 and monthly sales from 2012 to 2016, or use the dropdown menu in the top right of this site.

Car sales statistics are from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland.

Sources: Manufacturers, ANDC, JATO Dynamics.

About Bart Demandt

Bart is a 36-year old Dutchman who's always had a thing for cars, the automotive industry and statistics. He’s combined these passions by writing about them on CarSalesBase.com. His daily driver is an Alfa Romeo GT 3.2 V6 which he just can't seem to say goodbye to thanks to the mesmerizing exhaust note.
You can find all his articles Here.

Comments

  1. If Lexus wants to be a serious competitor in Europe they need a new car in this segment. The CT is getting old and lacks multiple versions. Even the Infiniti Q30 does a better job now.

    On a side note (I’m sorry Bart, hope you can appreciate it ;-)): the BMW 2-series AT/GT and MB B-Class are midsized MPVs. I know there aren’t many luxury MPVs with of this size, but looking at the prize range, MPVs from Citroen, Renault, Opel, Ford, VW and others are competitive enough to be compared with these cars.

    • Bart Demandt says:

      Hi Losange,
      that’s why the 2-Series AT and B-Class are featured in both the midsized MPV segment and this premium compact segment (-:

      • Well then it should be easy to put the Renault Espace and Honda Jazz in multiple segments as well 😛

        On a serious note, to my surprise the Giulietta seems to perform very steady over the years.

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