European sales 2016 Q1 Exotic and Sports Car segments

Exotic_car-segment-European-sales-2015-Bentley_Continental_GT-Ferrari_488-Aston_Martin_DB9Sales of exotic cars in Europe outgrow the overall market in Q1 of 2016 with an increase of 11% to 1.459 units. About one third of those are for the Bentley Continental GT, which still comfortably leads the segment despite the arrival of the Ferrari 488 GTB in showrooms. Last year’s #3, the Lamborghini Huracan, suffers from the new competitor and drops to fifth place, even though deliveries of the Spyder started this quarter. We’ll have to wait and see how sales develop in the next quarter, when the drop-top version reaches its full potential, before jumping to conclusions about the Gallardo replacement. The third podium position is now held by the Aston Martin DB9, up 38% despite being in the final stages of its life cycle and its replacement DB11 ready to take over.

Note: clicking on the model name opens the sales data page for that model; clicking year in the legend turns the display for that year on/off

The Ferrari F12 also shows a nice improvement of 22% and now outsells the Aston Martin Vanquish, which loses that same percentage of sales and is now under threat from the Lamborghini Aventador. The Rolls Royce Wraith is stable, although those may include sales of the Dawn convertible, which are not specified. Bugatti sold (probably) its last Veyron before deliveries of the Chiron start later this year.

2016 Q1 Exotic car sales Europe

Exotic car segment 2016 Q1 2015 Q1 Change
1 Bentley Continental GT / GTC 452 423 7%
2 Ferrari 488 GTB 342 0 New
3 Aston Martin DB9 108 78 38%
4 Ferrari F12 105 86 22%
5 Lamborghini Huracan 102 153 -33%
6 Aston Martin Vanquish 77 99 -22%
7 Lamborghini Aventador 75 54 39%
8 Rolls Royce Wraith 56 56 0%
9 Ferrari 458 Italia 39 267 -85%
10 Ferrari FF 33 43 -23%
11 Bugatti 1 2 -50%
Segment total 1.459 1.315 11%


Large Sports car segment

Sports_car-segment-European-sales-2016_Q1-Porsche-911-Jaguar_F_Type-Mercedes_AMG_GTThe large sports car segments grows almost as fast as the overall market at +7% after already growing 12% in all of 2015. The commanding champion of the segment, the Porsche 911, outgrows the segment and is back above 50% share again. Its closest rival, the Jaguar F-Type wins just 2% while the Mercedes-AMG GT is still unable to threaten those two leaders despite being the fastest growing model in the segment by far. The new generation Audi R8 has finally arrived and is already up to #4, ahead of the plug-in hybrid sports car BMW i8, down a harsh 41%. The Mercedes-Benz SL suffers from cannibalization by its more sporty sibling AMG GT, while the Ferrari California T is already down after jumping last year when it was facelifted. The new 488 GTB probably doesn’t help.

2016 Q1 large sports car sales Europe

Large sportscar segment 2016 Q1
2015 Q1
1 Porsche 911 4.048 3.588 13%
2 Jaguar F-type 1.232 1.206 2%
3 Mercedes-AMG GT 812 324 151%
4 Audi R8 520 296 76%
5 BMW i8 441 750 -41%
6 Mercedes-Benz SL 373 608 -39%
7 Aston Martin V8/V12 Vantage 201 189 6%
8 Ferrari California 169 229 -26%
9 Maserati GranTurismo 77 103 -25%
10 Maserati GranCabrio 71 53 34%
Segment total 7.944 7.434 7%

Small Sports car segment

Sports_car-segment-European-sales-2016_Q1-Audi_TT-Mazda_MX5-Ford_MustangSmall sports car are regaining some of their popularity in Europe: after growing 23% in 2015, the segment is up another 52% in the first quarter of 2016, helped by a number of new models. The segment leader Audi TT loses share but is still up a respectable 21% as its third generation is still pretty fresh. However, the new fourth generation Mazda MX-5 more than triples the volume of its predecessor last year and storms to second place, just ahead of the all-new Ford Mustang, which is now finally officially sold in Europe through the Ford dealer network. This has resulted in over 4.000 sales in the first quarter, with more to come as March sales were already up to 1.760 units.

Behind this dominant top-3, which take about two thirds of segment sales, the Mercedes-Benz SLK is knocked off its #2 spot in the middle of its changeover to the new name: SLC. The Porsche Boxster, freshly updated and officially also renamed 718 Boxster, and its coupe sibling Cayman which is due for a similar update, are doing amazingly well in fifth and sixth place, while the BMW Z4 is the oldest model in the top-10. The Alfa Romeo 4C more than triples and is now above 100 monthly units and closing in on the Toyota GT86. The Peugeot RCZ loses three quarters of its volume and won’t be replaced.

2016 Q1 small sports car sales Europe

Compact sportscar segment 2016 Q1 2015 Q1 Change
1 Audi TT 6.349 5.250 21%
2 Mazda MX-5 4.255 1.149 270%
3 Ford Mustang 4.039 35 New
4 Mercedes-Benz SLK 1.787 3.189 -44%
5 Porsche Boxster 1.579 1.065 48%
6 Porsche Cayman 1.233 648 90%
7 BMW Z4 914 1.207 -24%
8 Mercedes-Benz SLC 715 0 New
9 Toyota GT86 395 398 -1%
10 Alfa Romeo 4C 307 90 241%
11 Peugeot RCZ 280 1.180 -76%
12 Nissan 370Z 255 222 15%
13 Subaru BRZ 98 117 -16%
14 Lotus Exige 86 72 19%
15 Lotus Elise 68 78 -13%
16 Chevrolet Camaro 49 48 2%
17 Lotus Evora 49 42 17%
Segment total 22.458 14.798 52%


About Bart Demandt

Bart is a 36-year old Dutchman who’s always had a thing for cars, the automotive industry and statistics. He’s combined these passions by writing about them on His daily driver is an Alfa Romeo GT 3.2 V6 which he just can’t seem to say goodbye to thanks to the mesmerizing exhaust note.
You can find all his articles Here.


  1. This is the resul of the bad economic time for the UK in the 80-90s.The resul is the fact that all prestigous british brands are in the german hands!

  2. Nixou says:

    Dude that’s a nice thing you speak about those exotic sports car, but you should create a third category which would be for FWD sports cars GTI, RS and the likes. That would make a complete overview of the sport car sales in Europe. Great site BTW

Let me know what you think of this article. Thanks!