European sales 2016 Premium Midsized segment

Midsized_Premium_car-segment-European-sales-2016_Q2-Mercedes_Benz_C_Class-Audi_A4-BMW_3_seriesSales of premium midsized cars in Europe increased slightly faster than the overall market in 2016, at +7%. This is also significantly better than the growth of the mainstream midsized segment, which saw virtually stable sales. The Mercedes-Benz C-Class manages to hold on to the segment lead despite improving just 2% while a surging Audi A4 adds almost a third to its volume thanks to the new generation. However, keep in mind that the C-Class figures include sales of the Coupe and Convertible version as well, so in pure sedan and station wagon deliveries, the A4 is likely to be ahead. The BMW 3-series also has stable volume and is knocked down to the bottom spot of the podium, even though it surprisingly outsold the much fresher A4 in the last quarter. If we combine brand sales of the German Big 3, we see that BMW is the segment leader with 212.544 sales of its 3-Series and 4-Series, just ahead of Audi with its A4 and A5 at 206.341, while Mercedes-Benz is a distant third, as it misses a 4-door coupe version to compete with the 4-Series Gran Coupe and A5 Sportback.

Note: clicking on the model name opens the sales data page for that model; clicking year in the legend turns the display for that year on/off

Midsized_Premium_car-sales-Europe-2016-Alfa_Romeo_Giulia-Jaguar_XEBest of the rest is still Volvo, with stable sales of its S60 and V60, even though the duo is starting to show its age and despite growing competition from other non-German brands. Even more impressive is the stability of the Audi A5 sales figures, down just 3% while the next generation has already been revealed and has hit showrooms in Q1 of 2017. This is similar to the A4 which also had an impressively smooth transition between the old and the new model. Perhaps it helps that Audi’s styling is so evolutionary that you need to look twice to see the difference. The Jaguar XE is up almost 50% on its introduction year, but more worryingly is its 29% loss in Q4, when it was outsold by the all-new Alfa Romeo Giulia. The Giulia finishes 2016 in 8th place and aims to gain another position in 2017. At the bottom of the ranking we see double digit losses for the DS5 (down 45% in Q4), Volkswagen CC and the two Japanese sedans.

The CC will be replaced by the Arteon in 2017, and as I already mentioned the A5 has just arrived in showrooms. Other news in 2017 will be facelifts of the C-Class and Lexus IS, but the big news won’t arrive until 2018: the next generation 3-Series.

Also check out the premium midsized car segment in the US, which is in a big recession as sales plummet 15% and all existing models lose volume, except for the recently facelifted Audi, #5 of the segment.

  Premium midsized car segment 2016 2015 Change
1 Mercedes-Benz C-Class 176.038 173.011 2%
2 Audi A4 / S4 / RS4 162.655 124.466 31%
3 BMW 3-series 144.561 143.023 1%
4 BMW 4-series 67.983 72.769 -7%
5 Volvo S60 / V60 53.268 54.354 -2%
6 Audi A5 / S5 / RS5 43.686 45.202 -3%
7 Jaguar XE 24.461 16.535 48%
8 Alfa Romeo Giulia 10.475 0 New
9 DS5 9.130 11.888 -23%
10 Volkswagen CC 6.750 10.215 -34%
11 Lexus IS 6.234 7.729 -19%
12 Infiniti Q50 2.698 3.020 -11%
13 Lexus RC 1.815 526 245%
  Segment total 709.754 662.738 7%

Click on any model to see its annual sales from 1997-2016 and monthly sales from 2012 to 2016, or use the dropdown menu in the top right of this site.

Car sales statistics are from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland.

Sources: Manufacturers, ANDC, JATO Dynamics.

About Bart Demandt

Bart is a 34-year old Dutchman who's always had a thing for cars, the automotive industry and statistics. He’s combined these passions by writing about them on CarSalesBase.com. His daily driver is an Alfa Romeo GT because he fell in love with the sound of the 3.2 V6 engine. And just like in a relationship with a woman, high maintenance costs sometimes bring him on the brink of a break-up, but true love will hopefully prevail.
You can find all his articles Here.

Comments

  1. I’m still shocked by how relatively small the sales of the new Jaguar XE are; I though it would be selling a heck of a lot more than that by now!

    Great start for the new Alfa Romeo however.

  2. I think Alfa will be able to beat the XE sales this year but both models won’t ever cross the 50.000 sales barrier. Without a station wagon they will never reach significant sales volumes.

  3. We already know that there will be no Giulia Sportswagon. I’m wondering if coupe will help with increasing sales of the new Alfa in any way.

  4. Alfa and Jaguar need stationwagons in this segment to be more relevant in Europe. Unfortunately Alfa will not produce a Giulia SW like Artur mentioned. Pity.

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