European sales 2016 Premium Large segment

Large_Premium_Car-segment-European-sales-2016_Q3-Mercedes_Benz_E_Class-Audi_A6-BMW_5_seriesThe premium large car segment in Europe is in dire straits with a loss of 6% in 2016 but a more painful -13% in Q4. Only one model in the top-10 manages to improve its volume: the new leader Mercedes-Benz E-Class, helped by the new generation. The E-Class was up 17% for the year and an even more impressive 32% in Q4. To be fair, this includes sales of the coupe version, which Audi doesn’t offer in this class and BMW has split off from the 5-Series as the 6-Series. The Audi A6 and BMW 5-series are actually impressively stable considering their age compared to the fresh E-Class. The A6 was down just 2% (-10% in Q4) and its new generation isn’t expected until 2018, while the 5-Series lost 8% (-2% in Q4) while the new generation had already been revealed and has entered showrooms early 2017.

Note: clicking on the model name opens the sales data page for that model; clicking year in the legend turns the display for that year on/off

Volvo_S90-V90-auto-sales-statistics-EuropeVolvo has taken a big hit this year with the very slow changeover from the S80/V70/XC70 to the new S90/V90. The former are down by more than 20.000 units as sales have all but come to a halt in Q4, while the latter only managed 3.716 sales, of which just 1.968 in the last quarter. Of course sales will pick up again in 2017 as the 90-Series has enough qualities to help the Swedish brand gain ground on the Germans, but it’s striking how Audi manages to keep sales of its models so stable during a changeover while Volvo clearly took a big hit in 2016. The Jaguar XF held on to the #5 spot with almost stable sales as it was renewed in 2015. In fact, the XF improved 23% in the fourth quarter of 2016, because the new generation was just in start-up mode in that same period a year earlier.

Tesla_Model_S-auto-sales-statistics-EuropeThe Tesla Model S loses almost a quarter of its volume in 2016, and is down a harsh 48% in Q4, as it feels some internal competition from the new Model X SUV. It does manage to hold on to 6th place, because the Audi A7, Mercedes-Benz CLS and BMW 6-series also lose double digit volume, the CLS the most at -38%. The Italian player of the segment Maserati Ghibli is down 11% for the year but down 27% in Q4. The only other winner besides the E-Class is the Lexus GS at +47% for the year and +68% in Q4.

In 2017 Jaguar will already update the XF again after criticism of its interior quality, and it will combine this with the introduction of the second generation XF Sportbrake. Mercedes-Benz will expand the E-Class family with a new coupe and convertible, so it could hold on to the segment lead with those two versions included. The next generation 5-Series Gran Turismo will be renamed to 6-Series Gran Turismo

Also check out the premium large car segment in the US, where the Lexus ES is still the commanding leader and the  Tesla Model S has moved up to 4th place.

  Premium large car segment 2016 2015 Change
1 Mercedes-Benz E-Class 99.494 84.771 17%
2 Audi A6 / S6 / RS6 / Allroad 93.479 95.329 -2%
3 BMW 5-series 81.599 88.898 -8%
4 Volvo V70 / XC70 30.436 49.263 -38%
5 Jaguar XF 16.024 16.416 -2%
6 Tesla Model S 11.564 15.169 -24%
7 Audi A7 / S7 / RS7 9.120 10.196 -11%
8 Mercedes-Benz CLS 7.803 12.600 -38%
9 BMW 6-series 5.732 7.370 -22%
10 Maserati Ghibli 4.124 4.644 -11%
11 Volvo S90/V90 3.716 0 New
12 Lexus GS 2.023 1.373 47%
13 Volvo S80 849 2.329 -64%
14 Infiniti Q70 484 560 -14%
15 Hyundai Genesis 131 228 -43%
16 Lancia Thema / Chrysler 300C 25 38 -34%
  Segment total 366.603 389.184 -6%

Click on any model to see its annual sales from 1997-2016 and monthly sales from 2012 to 2016, or use the dropdown menu in the top right of this site.

Car sales statistics are from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland.

Sources: Manufacturers, ANDC, JATO Dynamics.

About Bart Demandt

Bart is a 36-year old Dutchman who’s always had a thing for cars, the automotive industry and statistics. He’s combined these passions by writing about them on His daily driver is an Alfa Romeo GT 3.2 V6 which he just can’t seem to say goodbye to thanks to the mesmerizing exhaust note.
You can find all his articles Here.


  1. Hi Bart

    My name is John from Greece
    I am a huge fan of your site
    Keep up the good work

    Cheers from sunny Greece

  2. I wonder how sales of S90/V90 will look like at the end of year.

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