European sales 2016 midsized crossover segment

Midsized_SUV-segment-European-sales-2016_Q3-Nissan_Qashqai-Volkswagen_Tiguan-Hyundai_TucsonSales of midsized crossovers are growing even faster than their smaller rivals, at +26,8% in Q4 and +22% in the full year 2016, compared to +16% for the small crossover segment and +6,2% for the overall market. And while the growth is fueled by newcomers and updated existing models, the segment leader and the model that started the popularity of this segment Nissan Qashqai maintains its leadership of the segment, even though its volume is stable on last year. However, its dominance of the segment will be challenged in 2017, as the new generation Volkswagen Tiguan already outsold its British-Japanese rival in Q4, by 2.600 sales and will fight for the segment lead for the first time ever. In third place we find another relative fresh model: the Hyundai Tucson, knocking down its sibling Kia Sportage off the podium for the first time since 2012.

Note: clicking on the model name opens the sales data page for that model; clicking year in the legend turns the display for that year on/off

*We have to make a sidenote here that we’ve shuffled up the small and midsized crossover segments a bit since last quarter, in order to give a better reflection of the market. This means the Skoda Yeti, Mitsubishi ASX, Suzuki S-Cross and Kia Niro have been moved down to the small crossover segment.

Peugeot_3008-2017-auto-sales-statistics-EuropeFifth place is occupied by the Qashqai’s platform sibling Renault Kadjar, which handily outsold the Sportage in Q4 to claim fourth place. It relegates the Ford Kuga into 6th place despite sales up 17% for the year. Then there’s quite a large gap to the second tier, led by the Toyota RAV4 with sales up 35% and the Nissan X-Trail, adding 50% to its 2015 volume, passing the Mazda CX-5, Honda CR-V and Mitsubishi Outlander in the process. All three lost volume and all three were outsold by the next two models in Q4: newcomer Seat Ateca and the second generation Peugeot 3008, now a true crossover. In fact, in 2017 the Ateca and 3008 will join the top tier group in volume to expand the top-6 to a top-8 and push the Japanese mid-segment down two more spots.

Skoda_Kodiaq-auto-sales-statistics-EuropeThe consolidation of the segment shows in the bottom half of the ranking, with only one models from the numbers 16 to 26 growing its volume while all others showed double digit losses, compared to the entire top-8 in positive figures. Six out of those losers in the bottom half are about to be discontinued anyway, of which only the Opel/Vauxhall Antara will get a successor this year. Just below, we welcome two more newcomers: the Skoda Kodiaq arrived in Q4 and sold its first few demo models before customer deliveries begin in 2017, while the China-made MG GS has made a shy entrance into the UK, its only market.

2016-midsized-SUV-segment-Europe-Renault_KoleosA lot of news can be expected again in 2017, promising another year of growth for the segment: Nissan will facelift both the Qashqai and X-Trail while its partner Renault will launch the second generation Koleos, which is already on sale in other markets, most notably China. The same can be said of the Volkswagen 3-row Tiguan Allspace, already on sale in the People’s Republic as the Tiguan L, and the next generation Jeep Compass  is already on sale in China and Brazil, Europe will follow later this year. Similarly, the next generation CR-V is already on sale in the US, which is by far the most important market for the model, selling over 8 times as many units as in Europe, so we’ll have to wait until the end of the year for it. Peugeot will give the 5008 a similar treatment as the 3008, moving it from the MPV segment to a real crossover, while on the same platform Opel/Vauxhall will launch the Grandland X to replace the unsuccessful Antara. Mazda has already presented the new generation CX-5 while Mitsubishi will reveal a third crossover at the Geneva Autoshow in March to fit between the ASX and Outlander, the Eclipse Cross. Ford will do the same, adding a model between the EcoSport and Kuga.

Also check out the heavily competitive compact SUV segment in the US where the European numbers 2, 3 and 4 are only in 17th, 16th and 14th place respectively, while the European numbers 10,7 and 8 top the charts.

  Midsized SUV segment 2016 2015 Change
1 Nissan Qashqai 233.496 230.661 1%
2 Volkswagen Tiguan 178.333 148.338 20%
3 Hyundai Tucson 147.072 36.094 307%
4 Kia Sportage 138.218 104.984 32%
5 Renault Kadjar 130.090 49.520 163%
6 Ford Kuga 119.433 102.464 17%
7 Toyota RAV4 69.919 51.838 35%
8 Nissan X-Trail 60.444 40.243 50%
9 Mazda CX-5 55.345 56.179 -1%
10 Honda CR-V 43.456 46.967 -7%
11 Mitsubishi Outlander 40.578 46.581 -13%
12 Seat Ateca 22.928 0 New
15 Peugeot 3008 SUV
19.121 0 New
16 Subaru Forester 12.607 14.428 -13%
17 Hyundai ix35 11.041 84.264 -87%
18 Subaru XV 10.400 8.925 17%
19 Jeep Cherokee 9.740 12.442 -22%
20 Citroën C4 Aircross 9.217 11.771 -22%
21 Jeep Wrangler 4.259 6.059 -30%
22 SsangYong Korando 3.874 5.795 -33%
23 Fiat Freemont 3.034 13.821 -78%
24 Opel/Vauxhall Antara 2.058 6.746 -69%
25 Peugeot 4008 2.036 2.442 -17%
26 Suzuki Grand Vitara 1.521 3.210 -53%
27 Skoda Kodiaq 671 0 New
28 MG GS 583 0 New
29 Jeep Compass 457 616 -26%
30 DR5 186 165 13%
31 Renault Koleos 186 4.675 -96%
32 Chevrolet Captiva 12 59 -80%
  Segment total 1.330.315 1.089.287 22%

Click on any model to see its annual sales from 1997-2016 and monthly sales from 2012 to 2016, or use the dropdown menu in the top right of this site.

Car sales statistics are from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland.

Sources: Manufacturers, ANDC, JATO Dynamics.

About Bart Demandt

Bart is a 36-year old Dutchman who's always had a thing for cars, the automotive industry and statistics. He’s combined these passions by writing about them on CarSalesBase.com. His daily driver is an Alfa Romeo GT 3.2 V6 which he just can't seem to say goodbye to thanks to the mesmerizing exhaust note.
You can find all his articles Here.

Comments

  1. Extremely dynamic segment. Take a look at change rates!

    Bravo for Tiguan! Very good car and very good resuts. But what about Ateca? Very disappointing start in my opinion. Will Kodjaq be Tiguan or Ateca on that list?

    Tuscon, Sportage, Kadjar, Kuga -> tight competition. I wonder who will be the “number 3” by the end of 2017.

    BTW: should be 5008 II and Koleos II (and maybe Kodjaq also) in large SUV segment? These are seg D SUVs.

    • Bart Demandt says:

      Hi ToJa (and other readers),
      I’m going to need some opinions from my regular readers here, since I value your input on the segmentation of some models. Just like the line between the B- and C- segment crossovers (small and midsized) is so blurry, there’s also room for discussion in the positioning of certain models in either the C- or D-segment (which I’ve combined here). For example, the three models you call would be D-segment, as well as the X-Trail, Outlander, Korando and Cherokee ( or is this an E-segment?). But then the RAV4 and CR-V would be D-segment too. If I decide to split this segment in C and D, does this make sense what I just said? Or would you split differently?

      • I would split exactly as you said. In some cases this is obvious (Qashqai XTrail, Kadjar Koleos, 3008 5008, Spotage Sorento, Kuga Edge). CR-V is a D segment too for me. Current Rav4 also.

        If you will split them into 2 categories, then it would be much easier to compare the results. Right now X-Trails is 8th. In new approach it would be 2nd?

        At least present them in two tables, the same as you do with Premium Compact for example. What do you think?

        P.S. Thanks for asking. Great to be a part of the team)

      • Bart Demandt says:

        Thanks for your input (-:
        One more thing: The Sorento, Santa Fe and Edge are E-segment in my opinion, because again another size bigger (>4,7 meters long), heavier and also more expensive.

      • Hmmm, How about:

        While C class is below 4,5meters
        Tiguan 4486
        Ateca 4360
        3008 II 4450
        Spotrage 4480
        Qashqai 4370
        Kadjar 4450
        etc

        D class is over 4,5 meters:
        Koleos 4670
        Kodjaq 4697
        5008 II 4640
        X-Trail 4641
        CRV 4587
        RAV4 4570

        But what about Edge (4808) and Sorento (4760) or Sante Fe (4700)? I think the pricing is more less the same as some D-SUV segment. Sorento with similar equipment and engine power costs more less the same as Kodjaq. In my opinion they are still D-segment… but who knows 🙂 Other E-SUVs are clearly over 4800mm (sometimes over 5000mm).

        What do you think?

  2. Nissan QQ + its larger sibling X-Trail/Rogue reached 300.000 units in EU.
    Add to that 350.000 in S-E Asia and 350.000 in NAFTA and you can see why this duo is top 5 in the Global Hot 1500.

    Very likely the duo has to give in 10%, 15%. thi year. There is an extreme competitive landscape.

  3. The VW Group SUV’s cross-over’s are not my favorites, but its likely 2017 will be a successful year for Ateca, Kodiaq and Tiguan.

    The fairly new Kadjar will already struggle, as will the CX-5.

    Interesting to see how the 3008 and 5008 will unfold.
    Similar to the great Korean duo Sportage and Tuscon in 2016?
    We’ll see.

    • 3008 had perfect start (it is available 2 months) while Ateca is 8 month on the market and never reached 6k units monthly sales. So I don’t think Ateca will be a hit. Kodjaq might be.

      Kadjar got the new engine. Untill now it had maximum 130hp. November and December were optimistic. The same with X-Trails (now with 177hp). But they won’t stop Peugeot offensive in my opinion.

  4. Well, the seven seat versions of the C-SUV should be considered as C-segment all the same but maybe place them in a separate table. That would include the X-Trail, the Kodiaq, the 5008, the Fiat Freemont and Tiguan Allspace. The Koleos I’m not sure if it has 7 seats or 5. If it has 5 seats then it is D-segment.

  5. In theory we have 2 distinct segments, as more and more SUV hit the European markets, we begin to have enough models to establish 4 or even 5 different segments just like in the US:

    B-SUV ~ 4,20m
    C-SUV ~4,40m
    D-SUV ~ 4,60m
    E-SUV ~ 4,80m
    (F-SUV ~ 5m is Premium only)

    I do not have access to the NCBS data anymore that shown the level of cross-shopping between cars, so I am not shure if C-SUV and D-SUV buyers are similar but for now I am not shocked to mix C-SUV and D-SUV together like you do here but it may have to evolve in the near future …

    If you decide to split we will therefore have :

    C-SUV:

    Qashqai
    Tiguan
    Tucson
    Sportage
    Kadjar
    Ateca
    3008
    C4 Aircross
    XV
    Wrangler ( with 4,23m it should even be put in B-SUV)
    Korando

    +
    C-HR
    Niro
    Compass
    New Ford C-SUV to yet come

    D-SUV:
    Kuga
    Rav4
    X-Trail
    CX-5
    CR-V
    Outlander
    Forrester
    5008
    Cherokee
    Kodiaq
    Koleos

    Open to discuss about it !
    (I can insure you all the manufacturers have the same segmentations debate from the inside 🙂 )

    • Kuga is C-class. Pricing and size 4524 are positioning it in C-SUV.

      D-SUV from Ford is Edge (or this is even E-SUV)

  6. Well I would split segments this way:
    A-SUV shorter than 4.00m
    B-SUV 4.00m-4.29m
    C-SUV 4.30m-4.54m
    D-SUV 4.55m-4.79m
    E-SUV 4.80m-5.05m
    F-SUV longer than 5.06m
    There may me some exceptions, of course, like VW Touareg which I regard as E-SUV. These measures are for Europe, American models tend to be a bit longer so I’d have to change some of these.

    • @ALFISTA I find it good! This is very similar to my understanding. There are exeptions as Touareg and Edge (in my opinion D) but in general the rules seem to be fine.

  7. Aaaah, if it was as simple as following the EPA segmentation rules. Pity there’s nothing similar for Europe.

  8. I also think this segment needs to be devided, as people looking for a Tiguan or Sportage won’t really look at a X-Trail or a Outlander as direct competitors. Besides, on car magazines I’ve been seeing the Outlander and the new Kodiak beeing put against the Sorento and Santa Fé, but then again they also have been comparing the Rav4 and the CR-V with the Tiguan and the Koleos, so even journalists have a dificult time separating the segments…

  9. @Pedro EPA segmentation is based on interior volume if I’m not mistaking. In my opinion that is pretty confusing because different body styles have different interior volumes but are basically the same car and therefore cannot be different segments (some midsize cars have been classified as full-size).

Let me know what you think of this article. Thanks!

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