European sales 2016 first half midsized MPV segment

Midsized_MPV-segment-European-sales-2016_Q2-Citroen_C4_Picasso-Volkswagen_Touran-BMW_2_series_Active_Tourer

The midsized MPV segment in Europe has been very stable in volume for the past couple of years, alternating single digit growth and contraction, and continues that stability in the first half of 2016 with sales up just one percent. That still compares negatively to the overall market, which grew by 8,8% in the same period. Individual model sales are much less stable, with a few big winners and one big loser in the segment. The leader is unchanged for now, as the Citroën C4 Picasso actually gains share with a 5% increase, but it’s under heavy pressure from the new generation Volkswagen Touran, which is up 37% on its previous generation last year and outsold the Picasso by 150 units in Q2. If the Touran manages to grab the segment title by year-end, that would be the first time for the model, whose highest ranking so far has been a 2nd place in 2004 when the first generation was still fresh. The biggest winner in the first half is the BMW 2-Series Active/Grand Tourer, adding 56% to its volume of last year, when the 7-seater was not yet available and the Active Tourer was still in start-up mode. A third place in the segment is nonetheless an impressive performance for the premium-priced model from a brand that has had no offering in the segment before.

Note: clicking on the model name opens the sales data page for that model; clicking year in the legend turns the display for that year on/off

Renault_Scenic-front-Geneva_Auto_Show_2016The Volkswagen Sportsvan feels some cannibalization from the Touran, but holds on to its position above the Renault Scenic, as the latter is down almost a quarter. The new generation Scenic has been revealed at the Geneva Auto Show last March and will be in showrooms within the next few months. When the redesigned Grand Scenic 7-seater is available too, the model should be able to challenge for the leadership of the segment it has made so popular. The Ford C-Max gains some share year-on-year, but drops from 4th place in Q1 to #6 for the half, while the Mercedes-Benz B-Class loses share as it ages and feels the competition from BMW. The Peugeot 3008 will be renewed later this year and will be more crossover-like, so may move to the mid-sized SUV segment. It stays ahead of the Opel/Vauxhall Zafira, up 5% despite also being due for a redesign.

 

Midsized MPV segment 2016 H1 2015 H1 Change
1 Citroën C4 (Grand) Picasso 63.313 60.459 5%
2 Volkswagen Touran 61.993 45.109 37%
3 BMW 2-series Active/Gran Tourer 55.235 35.410 56%
4 Volkswagen Sportsvan 49.635 54.711 -9%
5 Renault (Grand) Scenic 48.240 62.469 -23%
6 Ford (Grand) C-Max 46.813 43.137 9%
7 Mercedes-Benz B-Class 39.399 43.421 -9%
8 Peugeot 3008 34.981 36.106 -3%
9 Opel/Vauxhall Zafira 31.147 29.695 5%
10 Toyota Verso 17.339 17.167 1%
11 Peugeot 5008 16.880 17.165 -2%
12 Dacia Lodgy 13.728 12.593 9%
13 Kia Carens 11.210 11.667 -4%
14 Toyota Prius+ 3.317 3.648 -9%
15 Seat Altea 108 10.590 -99%
16 Mazda5 96 4.303 -98%
17 Volkswagen Golf Plus 4 12 -67%
18 Chevrolet Orlando 2 31 -94%
Segment total 493.440 487.693 1%

 

Click on any model to see its annual sales from 1997-2016 and monthly sales from 2012 to 2016, or use the dropdown menu in the top right of this site.

Car sales statistics are from the following countries: Austria, Belgium, Bulgaria, Croatia (from 2014), Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Kingdom.

Sources: Manufacturers, ANDC, JATO Dynamics.

About Bart Demandt

Bart is a 34-year old Dutchman who's always had a thing for cars, the automotive industry and statistics. He’s combined these passions by writing about them on Left-Lane.com. His daily driver is an Alfa Romeo GT because he fell in love with the sound of the 3.2 V6 engine. And just like in a relationship with a woman, high maintenance costs sometimes bring him on the brink of a break-up, but true love will hopefully prevail.
You can find all his articles Here.

Comments

  1. 111.628 for the VW couple of MPV! Directly in first position if we consider the Sportsvan as a version with 5 seat of Touran or vice versa like the C-Max, Scenic, C4 Picasso this their “Grand” version.

    Now it’s arriving the new version of Renault and the number could be very different in the second semester.
    Then i consider the 3008 more as a SUV/Crossover than a MPV… It’s more similar to a C4 Cactus than a C4 Picasso, am i wrong?

    Interesing as always yours articles!

    Fabio

  2. Losange says:

    I still can’t believe the position of the Zafira. Even behind the outgoing Peugeot 3008. For me the car has never looked better and it’s probably the most practical midsized MPV. Over the years, Opel really lost ground in this segment as they did in many others.

  3. @Losange – Opel is part of GM who has a very old and heavy platform. The problem is that the american business strategies are strange for europeans (look at Volvo, SAAB, Opel, Rover, Jaguar), Ford being the only one who’s more versatile/adaptive.

Let me know what you think of this article. Thanks!

*