European sales 2016 first half Midsized car segment

Midsized_car-segment-European-sales-2016_Q1-Volkswagen_Passat-Skoda_Superb-Ford_Mondeo

The midsized car segment in Europe grew sharply in 2015 as two of the best sellers were renewed, but that growth has flattened to 8% in the first half of 2016, slightly slower than the overall market at +8,8%. With sales flat year-over-year, the Volkswagen Passat loses some market share, but is still at 32,7% of segment shares. Combined with sales of its sister model, the Skoda Superb, the Volkswagen MQB platform underpins almost 1 in every 2 midsized cars sold in Europe. The Superb has doubled its sales of last year, thanks to the very successful launch of its new generation, but also because its closest rivals lost volume. The Opel/Vauxhall Insignia is about to be replaced in the second half of this year, and the Ford Mondeo simply hasn’t hit a chord with European buyers. Its design is only evolutionary from the previous generation, especially from the rear three-quarters, and was already two years old in the US (as the Fusion) and China before production in Europe finally started. The Peugeot 508 is aging as well and continues to lose share, but PSA has made clear there are no plans yet to develop another midsized sedan (and station wagon), as the company is focusing on crossovers and SUVs, a segment where it believes it can compete better against Volkswagen and the luxury brands.

Note: clicking on the model name opens the sales data page for that model; clicking year in the legend turns the display for that year on/off

Renault-Talisman-auto-sales-statistics-EuropeToyota is facing a similar trade-off, as its Avensis is predominantly sold in Europe, where its potential is shrinking fast. The current Avensis has been facelifted and adds a third to its volume to take 6th place, but the all-new Renault Talisman is gaining ground quickly. Even without full availability of the station wagon version, the Laguna replacement outsold the Toyota in June and was less than 200 units behind in Q2. Expect to find the Talisman in 5th place by the end of the year, but it will have a hard time climbing any higher, as it won’t be sold in the UK, the biggest single market for both the Mondeo and Insignia in Europe with more than a quarter of their sales. Another quarter of their sales are in Germany, benefiting from the German manufacturing heritage of the Opel and Ford brands, while Renault will face an uphill battle in Germany no matter how good its offering in the midsized segment is. The Kia Optima has doubled up on its volume of last year thanks to its update, and that’s without the station wagon version which is scheduled to arrive in Q4. That may finally help the model climb out of obscurity and reach similar volumes than its sister model Hyundai i40.

Also check out the midsized car segment in the US, where the leader sells more than 6 times as much as the Passat, and even the Optima outsells it by a 2-to-1 ratio.

Midsized segment 2016 H1 2015 H1 Change
1 Volkswagen Passat 110.909 110.542 0%
2 Skoda Superb 47.554 23.962 98%
3 Opel/Vauxhall Insignia 41.127 48.942 -16%
4 Ford Mondeo 40.594 40.999 -1%
5 Peugeot 508 21.771 24.336 -11%
6 Toyota Avensis 19.062 14.362 33%
7 Mazda6 16.281 15.797 3%
8 Renault Talisman 13.518 0 New
9 Hyundai i40 11.113 12.718 -13%
10 Citroën C5 5.593 7.522 -26%
11 Subaru Legacy / Outback 4.570 5.403 -15%
12 Kia Optima 3.586 1.726 108%
13 Subaru Levorg 2.786 3 New
14 MG6 284 408 -30%
15 Renault Laguna 117 6.031 -98%
16 Honda Accord 40 1.621 -98%
17 Opel/Vauxhall Ampera 24 167 -86%
18 Chevrolet Malibu 3 3 0%
19 Seat Exeo 2 7 -71%
Segment total 338.934 314.649 8%

 

Click on any model to see its annual sales from 1997-2016 and monthly sales from 2012 to 2016, or use the dropdown menu in the top right of this site.

Car sales statistics are from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland.

Sources: Manufacturers, ANDC, JATO Dynamics.

About Bart Demandt

Bart is a 34-year old Dutchman who's always had a thing for cars, the automotive industry and statistics. He’s combined these passions by writing about them on CarSalesBase.com. His daily driver is an Alfa Romeo GT because he fell in love with the sound of the 3.2 V6 engine. And just like in a relationship with a woman, high maintenance costs sometimes bring him on the brink of a break-up, but true love will hopefully prevail.
You can find all his articles Here.

Comments

  1. Losange says:

    Great analysis Bart, very nice to read.

    Germany is by far the biggest market for midsized cars with the UK in second place. France is third with a 2,5 times smaller market than Germany. So for cars like the Talisman, which isn’t available in the UK as Bart mentioned, it’s impossible to outsell the Passat and others.

Let me know what you think of this article. Thanks!

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