European sales 2016 Exotic and Sports Car segments

Exotic_car-segment-European-sales-2016_Q2-Bentley_Continental_GT-Ferrari_488-Lamborghini_HuracanThe exotic car segment in Europe grew at double the overall market growth in 2016, at +12%, helped by a handful of new products. But the leader of the segment remains unchanged, even though the Bentley Continental GT gains just 5% and therefore loses 2 percentage point of share. In Q4, the Continental GT was even down a worrying 11,5%. The Ferrari 488 continues where its predecessor 458 Italia left off: in 2nd spot, ahead of chief rival Lamborghini Huracan, which also gains just 5%, but had a more positive Q4 at +64%. The Ferrari F12, about to be replaced by the 812 Superfast in 2017, almost doubles its sales in the fourth quarter to finish the year with a 31% gain. 2016 has been a great year for Italian V12 supercars, because Lamborghini Aventador does even better at +135% in the fourth quarter and +48% for the year.

Note: clicking on the model name opens the sales data page for that model; clicking year in the legend turns the display for that year on/off

Production of the British V12 Grand Tourer coupe Aston Martin DB9 has ended in 2016 and it shows with a 79% drop in deliveries in Q4, while combined sales with its successor DB11 are up 84%, but the Vanquish also seems to be cannibalized by the latest addition to the line-up. The Rolls Royce Dawn convertible has quickly become the brand’s best seller ahead of the Wraith coupe and Ghost sedan. Ferrari’s V12 Grand Tourer FF has also gone out of production but its replacement Ferrari GTC4Lusso can’t make up for the lost volume yet. Finally, Bugatti has sold the last few Veyrons and will start customer deliveries of the Chiron in 2017. Also in 2017 we’ll see updated versions of the AMG GT and Continental GT. I’ve already mentioned the Ferrari 812 Superfast, and we’ll also welcome the new Ford GT this year.

2016 Exotic car sales Europe

  Exotic car segment 2016 2015 Change
1 Bentley Continental GT / GTC 1.705 1.631 5%
2 Ferrari 488 GTB 1.286 247 421%
3 Lamborghini Huracan 529 502 5%
4 Ferrari F12 387 296 31%
5 Lamborghini Aventador 369 250 48%
6 Aston Martin DB9 259 315 -18%
7 Rolls Royce Dawn 258 0 New
8 Aston Martin Vanquish 247 365 -32%
9 Rolls Royce Wraith 205 242 -15%
10 Aston Martin DB11 155 0 New
11 Ferrari 458 Italia 111 942 -88%
12 Ferrari FF 76 162 -53%
13 Ferrari GTC4Lusso 30 0 New
14 Mercedes-Benz SLS AMG 12 56 -79%
15 Bugatti 7 12 -42%
16 Lamborghini Gallardo 5 12 -58%
17 Mercedes-Benz SLR McLaren 2 0 New
  Segment total 5.886 5.247 12%

Large Sports car segment

Sports_car-segment-European-sales-2016_Q2-Porsche-911-Jaguar_F_Type-Mercedes_AMG_GTSales of large sports cars are stable in 2016, after a 5% loss in Q4. The dominant segment leader Porsche 911 grows its volume by 8% and that means it’s back above 50% share of the segment. Its closest challenger remains the Jaguar F-type with stable sales, while the next intended 911-killer Mercedes-AMG GT loses 5% for the year after a 30% decline in the last quarter. The BMW i8 loses a quarter of its volume and now feels the Audi R8 breathing down its neck thanks to sales up 29%. The R8 was down 23% in the fourth quarter as the second generation is starting to lose its freshness. The Ferrari California T is down 17% for the year despite an 8% gain in Q4, while the Aston Martin Vantage loses 8%. The two Maserati dinosaurs GranTurismo and GranCabrio are relatively stable considering their age. And a replacement won’t arrive for a few more years. We will see the new Honda NSX in 2017, as well as a BMW i8 Spyder.

2016 large sports car sales Europe

  Large sportscar segment 2016 Q3 2015 Q3 Change
1 Porsche 911 15.550 14.386 8%
2 Jaguar F-type 4.541 4.557 0%
3 Mercedes-AMG GT 2.372 2.508 -5%
4 Mercedes-Benz SL 1.911 2.000 -4%
5 BMW i8 1.517 2.056 -26%
6 Audi R8 1.428 1.108 29%
7 Ferrari California 699 845 -17%
8 Aston Martin V8/V12 Vantage 646 705 -8%
9 Maserati GranTurismo 313 317 -1%
10 Maserati GranCabrio 222 233 -5%
11 Jaguar XK 3 169 -98%
  Segment total 29.202 28.884 1%

Small Sports car segment

Sports_car-segment-European-sales-2016_Q2-Audi_TT-Ford_Mustang-Mazda_MX5The small sports car segment does much better at +21%, although the party is somewhat spoiled by a 5% decline in the last quarter. The main culprit for both is the Ford Mustang, as it has now celebrated its first birthday of being officially available in Europe. The American muscle car is unable to knock the Audi TT off its throne as the segmetn leader, despite a 7% decline in deliveries, which translates into almost 8 percentage points of lost share. The Mazda MX-5 doubles its volume on 2015, but its Q4 sales were down a harsh 34% on the year before. There are two main reasons for this decline: Q4 of 2015 was exceptionally good because the new generation had just started deliveries, and secondly the launch of the Fiat 124 Spider on the same platform. The Fiat lands at #6 in its introduction year and was on par with the Porsche Boxster in Q4. In the last quarter the Mercedes-Benz SLC was up 10% on the volume of the SLK, but the models are down 14% for the full year due to the model change.

The BMW Z4 is nearing the end of its life cycle and lost 38% in the last quarter. The Toyota GT86 and Nissan 370Z have made nice recoveries in the last quarter, as sales were up 35% and 52% respectively. But the Chevrolet Camaro did even better with sales up more than fourfold for a #9 position. Contrastingly, the Alfa Romeo 4C was down 24% in the last quarter, and the Subaru BRZ and Lotus Evora lost 32% and 37% respectively.

In 2017, Mazda will launch a hardtop targa version of the MX-5, called RF, Ford will update the Mustang and we’ll finally see the cars that BMW and Toyota have jointly developed: the BMW Z5 and Toyota Supra.

2016 small sports car sales Europe

  Compact sportscar segment 2016 2015 Change
1 Audi TT 20.922 22.417 -7%
2 Ford Mustang 15.204 4.606 230%
3 Mazda MX-5 13.677 6.746 103%
4 Mercedes-Benz SLC 6.716 0 New
5 Porsche Boxster 4.670 4.655 0%
6 Fiat 124 Spider 3.717 0 New
7 Porsche Cayman 3.045 3.342 -9%
8 BMW Z4 3.006 4.093 -27%
9 Mercedes-Benz SLK 2.193 10.369 -79%
10 Toyota GT86 1.587 1.661 -4%
11 Alfa Romeo 4C 1.179 1.047 13%
12 Nissan 370Z 842 760 11%
13 Chevrolet Camaro 607 367 65%
14 Peugeot RCZ 485 4.190 -88%
15 Lotus Exige 361 305 18%
16 Subaru BRZ 333 417 -20%
17 Lotus Elise 313 347 -10%
18 Lotus Evora 200 176 14%
  Segment total 79.057 65.498 21%

Click on any model to see its annual sales from 1997-2016 and monthly sales from 2012 to 2016, or use the dropdown menu in the top right of this site.

Car sales statistics are from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland.

Sources: Manufacturers, ANDC, JATO Dynamics.

About Bart Demandt

Bart is a 36-year old Dutchman who’s always had a thing for cars, the automotive industry and statistics. He’s combined these passions by writing about them on His daily driver is an Alfa Romeo GT 3.2 V6 which he just can’t seem to say goodbye to thanks to the mesmerizing exhaust note.
You can find all his articles Here.


  1. I’ve always distrusted the One Ford strategy (decline in design and quality), but the Mustang finally gets the appreciation it deserves in Europe.

    • Yep. I think the same. It is a great car and idea to put 2.3 ecoboost was a bullseye. Thx to this engine Mustang is so high in the charts.

      More to say in 2017 there will be a FL.

      The only drawback is a poor interior quality but still its is a “budget sport car”

  2. There still were unsold Mercedes McLaren SLRs?

  3. Let’s not forget the launch of the new Alpine A110!
    We may expect around 2000 sales a year I presume.

    • Yes, the premiere edition was to 1955 orders and is already sold out. But Alpine will never hit top in this charts. It is a 2 seater, and far more radical (flat flor etc). 2000 will be a good result.

Let me know what you think of this article. Thanks!