European sales 2015 Q1-Q3 Subcompact segment

European-car-sales-statistics-subcompact-segment-2014-Ford_Fiesta-Renault_Clio-Volkswagen_PoloThe subcompact car segment in Europe is still up 5% after the first three quarters of 2015, which is slower than the overall market. At over 2 million units, it remains the highest volume segment of the continent. The traditional leader Ford Fiesta remains untouched despite starting to show its age, but below it there’s an interesting battle for 2nd place. So far, the Renault Clio is able to hold on to its position, but the VW Polo has come within 300 units. And considering the Polo outsold the Clio by more than 6.500 units in Q3, it’s safe to predict it will move up one spot by the end of the year. In fact, the Polo might even be challenging the Fiesta for the Q4 top spot, as it came within 2.500 units in Q3. The full-year crown looks like a one-horse race, but perhaps will 2016 be the first time since 2009 that the Fiesta doesn’t top the subcompact segment.

Europe-subcompact_car_segment-2015_Q3-auto-sales-statistics

Another revelation of the year so far is the Skoda Fabia, with the new generation boosting sales by almost 50% in Q3 and by a third in the first nine months of 2015. This has helped the little Skoda leapfrog the Dacia Sandero since July to grab the segment 7th spot. After sliding 12% in the first half, the Citroën C3 is up again by 8% in Q3, and has therefore passed the Seat Ibiza again.

Honda_Jazz-front-Geneva_Auto_Show-2015The new generation Hyundai i20 is unexpectedly flat in Q3, as the outgoing model enjoyed a surprisingly strong final year. As a result, the i20 appears to be stuck outside of the segment top-10 for the rest of 2015, despite year-to-date sales still up by 17% (vs. +24% in the first half). A little further below, the new generation Mazda2 is moving up the charts, almost doubling up on its volume of Q3 2014 and passing the Honda Jazz to take 17th place. The new generation Honda Jazz is only just arriving in showrooms now, more than 2 years after its initial launch. The Honda Fit, as the Jazz is called in other parts of the world, actually sells better in the United States than it does in Europe, which is extraordinary for a subcompact car.

The Renault Zoe EV is on track to surpass the Nissan Leaf to become Europe’s best selling electric car, but it’s still a long way from truly breaking through in the mainstream subcompact car segment, stuck at 19th place despite impressive sales gains in the past few quarters.

2015 January – September subcompact car sales Europe

Subcompact segment Jan-Sep 2015 Jan-Sep 2014 Change
1. Ford Fiesta 247.527 243.342 2%
2. Renault Clio 229.643 226.698 1%
3. Volkswagen Polo 229.335 206.724 11%
4. Opel/Vauxhall Corsa 209.086 193.006 8%
5. Peugeot 208 172.112 169.000 2%
6. Toyota Yaris 138.746 127.377 9%
7. Skoda Fabia 120.332 89.716 34%
8. Dacia Sandero 111.208 107.949 3%
9. Citroën C3 93.467 100.282 -7%
10. Seat Ibiza 92.961 87.436 6%
11. Hyundai i20 72.114 61.865 17%
12. Fiat Punto 60.967 66.834 -9%
13. Nissan Micra 51.142 48.889 5%
14. Kia Rio 49.453 45.709 8%
15. Suzuki Swift 43.214 38.012 14%
16. Dacia Logan 41.511 42.000 -1%
17. Mazda2 27.715 19.239 44%
18. Honda Jazz 24.935 30.427 -18%
19. Renault Zoe 11.593 6.063 91%
20. MG3 1.970 1.440 37%
21. Peugeot 207 1.373 15.372 -91%
22. Chevrolet Aveo 118 3.658 -97%
23. Toyota Urban Cruiser 23 325 -93%
24. Mitsubishi Colt 19 207 -91%
Segment total 2.030.564 1.931.840 5%

 

Also check out the 2015-H1 subcompact car segment in the United States.

Click on any model to see its annual sales from 1997-2014 and monthly sales in 2012, 2013, 2014 and 2015, or use the dropdown menu in the top right of this site. Sources: Manufacturers, ANDC, JATO Dynamics.

About Bart Demandt

Bart is a 36-year old Dutchman who’s always had a thing for cars, the automotive industry and statistics. He’s combined these passions by writing about them on CarSalesBase.com. His daily driver is an Alfa Romeo GT 3.2 V6 which he just can’t seem to say goodbye to thanks to the mesmerizing exhaust note.
You can find all his articles Here.

Comments

  1. Hi Bart,

    At first sight I belived the chart was about Q3 sales only but in fact its a YTD 2015 chart. Maybe you could precise as it gets a little ambiguous given the article’s title ? Thanks.

    Concerning the Honda Jazz, the lack of its hybrid variant in Europe is clearly a bad point.

  2. Bart Demandt says:

    Hi d3ns,

    thanks for your feedback, I’ve updated the title of the articles to Q1-Q3 to better show they are about the year-to-date sales.

    Honda used to have a Jazz Hybrid, but it sold in very limited numbers, because of the high extra cost combined with the low fuel savings. Somehow Toyota made it work with the Yaris, while Honda has been very disappointing with its hybrid line-up. The CR-Z and Insight have flopped as well.

    • Hi Bart

      The interesting thing about the new hybrid Jazz is that, like you said, the old one flopped. So Honda wen’t along and created a whole new, much more advanced hybrid setup, similar to Toyotas. Simultaneosly, Toyota started getting super high sales numbers from hybrids in Europe ( 30% for the Yaris, 50% for the Auris ) and then… Honda decides to not sell hybrids in Europe. WTH… I believe a Hybrid HRV would sell super well in Europe.

      Mind you, with all the problems the new Jazz hybrid had in Japan ( multiple recalls so far ), we might not be missing that much.

  3. Hello Bart,
    Is the DS 3 counted in the Citroën C3’s sales, because I do not see it in the ranking.
    Thanks for your feedback.

  4. Bart Demandt says:

    Hi Clem,
    you can find the DS3 sales figures in the Premium small car segment where it competes against the Audi A1, Mini and Alfa Romeo MiTo.

  5. It’s interesting to me that there’s so many non-European companies in the mix in Europe. They obviously play a large role in the market, that’s undeniable, but Ford leading the market for cars sold in Europe and companies like VW taking a backseat? Just an interesting situation. Still a great report – thanks for sharing.

Let me know what you think of this article. Thanks!

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