European sales 2015 Q1-Q3 Midsized MPV segment

Citroen_C4_Picasso-Renault_Scenic-VW_Golf_Sportsvan-Ford_C_Max--european_car_sales-2015-midsized_MPV-segment

Photo credit: Autogids.be

The midsized MPV segment in Europe goes deeper into a sales slump in Q3 of 2015, with sales down 8,7% in the quarter and now -4% year-to-date. In the first three quarters of this year, only two models in the top-10 show improve on their volume from last year. As opposed to most other segments, there’s an actual battle for the top spot between midsized MPVs this year, with the Citroën C4 Picasso reclaiming the lead after losing it to the Renault Scenic in Q2, but the Volkswagen Golf Sportsvan isn’t far behind either, and it was the best selling model in Q3. If all three continue like this in the last quarter, the Scenic will drop to the bottom step of the podium, which isn’t very surprising when you consider it’s about to be replaced early next year.

The Golf Sportsvan is cannibalizing the aging VW Touran somewhat, as that model dropped to 7th place of the segment in Q3 and 5th place year-to-date as the Ford C-Max took advantage of its weak rival by outselling the Touran by a 2:1 ratio in Q3. If the VW keeps struggling like this from the slow changeover to the new generation Touran, the Peugeot 3008 may reappear into the top-5 by the end of its seventh year on the market. The 3008 is leaving the Opel/Vauxhall Zafira clearly behind so far, which is the surviving model that’s going down the fastest, losing almost a third of its volume on last year.Europe-midsized_MPV_segment-2015_Q3-auto-sales-statistics

European-car-sales-statistics-midsized-MPV-segment-2014-Kia_Carens-Dacia_LodgyThe Peugeot 5008 manages to get back ahead of the Toyota Verso in Q3, after losing that place exactly one year ago. The Dacia Lodgy is the only other model in the top-10 to improve on last year, as the model rebounds from a sales-wise utterly forgettable 2014. The introduction of a tougher-looking Stepway version probably helps Lodgy sales to advance 9%. However, the Kia Carens is surprisingly stable and has its eyes set on reclaiming a top-10 position as well by the end of the year.

Meanwhile the Toyota Prius+ benefits from its facelift, while the Mazda5 is now Mazda’s only model that doesn’t have the new design language yet, and there’s no word of a replacement as the Japanese brand has focused on expanding its line-up with much more popular crossovers.

2015 first January – September midsized MPV sales Europe

Midsized MPV segment Jan-Sep 2015 Jan-Sep 2014 Change
1. Citroën C4 (Grand) Picasso 85.647 92.127 -7%
2. Renault (Grand) Scenic 82.931 84.174 -1%
3. Volkswagen Sportsvan 81.577 30.427 168%
4. Ford (Grand) C-Max 63.209 70.019 -10%
5. Volkswagen Touran 54.138 69.736 -22%
6. Peugeot 3008 51.658 61.657 -16%
7. Opel/Vauxhall Zafira 43.749 64.589 -32%
8. Peugeot 5008 24.406 27.682 -12%
9. Toyota Verso 24.224 25.111 -4%
10. Dacia Lodgy 17.478 15.990 9%
11. Kia Carens 16.996 17.867 -5%
12. Seat Altea 14.235 13.615 5%
13. Toyota Prius+ 5.271 4.510 17%
14. Mazda5 5.062 5.347 -5%
15. Chevrolet Orlando 39 2.856 -99%
16. Volkswagen Golf Plus 14 6.317 -100%
Segment total 570.634 592.024 -4%

 

Click on any model to see its annual sales from 1997-2013 and monthly sales in 2012, 2013 and 2014, or use the dropdown menu in the top right of this site. Sources: Manufacturers, ANDC, JATO Dynamics.

About Bart Demandt

Bart is a 34-year old Dutchman who's always had a thing for cars, the automotive industry and statistics. He’s combined these passions by writing about them on Left-Lane.com. His daily driver is an Alfa Romeo GT because he fell in love with the sound of the 3.2 V6 engine. And just like in a relationship with a woman, high maintenance costs sometimes bring him on the brink of a break-up, but true love will hopefully prevail.
You can find all his articles Here.

Comments

  1. Krzysztof Wozniak says:

    Wait, isn’t the new Touran on sale already?

  2. Bart Demandt says:

    Yes, it’s just arrived in showrooms. That’s probably also one of the reasons for the model slowdown: the changeover to the new model. I’ll clarify it in the article. Thanks for bringing it up!

  3. I hope the new Scénic will look like the R-Space Concept. MPV’s don’t need to have a dull appearance.

  4. The luxury end of the market (BMW 2AT and B-class Merc) have been left out of this study. Particularly BMW sales have been very high ~63k in Q1-Q3 with around 10k in September alone. So my conclusion would be that sales are increasing, albeit slowly, but that the BMW particularly is taking sales from the mid range sector. In any case both the BMW and Merc are priced similarly to eg the Ford, Citroen and VW SV so is maybe not surprising.

    • Bart Demandt says:

      You’re right, Mike. The BMW 2-series and Mercedes-Benz B-Class are classified in the premium compact segment, together with their platform mates. You’ll find their stats later this weekend.

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