European sales 2015 Q1-Q3 Small Crossover segment

Opel-Mokka-auto-sales-statistics-EuropeThe Small Crossover segment is still one the hottest segment of the market, besides the tiny EV segment, and continues to surge at a 50% growth rate as new entrants keep being introduced to the segment while the existing models keep growing. There are no less than 5 new players in the segment this year and only one model in the top-12 loses volume so far this year, and that’s only by a mere 250 units. You won’t be surprised to still find the Renault Captur on top of the ranking, although that position is getting more hard-fought by the quarter, as the Opel/Vauxhall Mokka was only 1.300 units behind in the past three months combined. That means the Mokka has firmly consolidated its second place in the segment and proves to be a second, badly needed, successful model with the Adam minicar.

The Peugeot 2008 simply can’t keep up with the sales volume of the two leaders, but still increases its lead over the Dacia Duster, which is now really starting to show its age, but there’s nothing released yet on a possible replacement. The Duster barely managed to outsell the Nissan Juke in Q3 and is likely to drop a few places in 2016 as the only Unique Selling Point it has to keep up with the fresh new product being launched is its bottom-basement price.

Europe-small_crossover_segment-2015_Q3-auto-sales-statistics

Small_crossover-segment-European-sales-2014-Fiat_500XSo far this year, the Citroën C4 Cactus manages to keep the Fiat 500X at bay, athough the Italian model outsold the French crossover by 1.100 units in Q3. That puts the 500X clearly ahead of its corporate sibling Jeep Renegade, which is surprisingly popular in Italy, where 43% of the European Renegades are sold and where it takes an 18th place in the overall model ranking so far, even outselling the Captur in September.

In my first half analysis of the small crossover segment, I had predicted the Ford Ecosport would be overtaken by the Suzuki Vitara by the end of Q3 or otherwise surely by the end of the year. Well, the Vitara outsold the Ford by more than 4.000 units in Q3, which was not enough to take that 9th place, but which does make it ever so likely that it will happen by the end of the year, with just 900 units between the two rivals.

Honda_HR_V-auto-sales-statistics-EuropeMeanwhile the Mazda CX-3 has a successful launch, also outselling the EcoSport in August and not far behind in September, when the EcoSport benefited from a traditionally strong month in the UK. We finally welcome the Honda HR-V to the segment in Europe, a model that has been on sale  in other parts of the world for 2 years already. In its first full month of sales, it already manages to outsell the SsangYong Tivoli year-to-date and close in on the outgoing Suzuki SX4.

So far, the Korean manufacturers have seem to completely missed the rising popularity of small crossovers, and they must be kicking themselves for only making the Hyundai ix25 and Kia KX3 available in China and other developing markets, but not for Europe, in a similar fashion that PSA only focused on China for its Citroën C3-XR and DS6 crossovers. Kia has just revealed that it will introduce its Niro crossover as a hybrid-only model in Europe in the second half of 2016, potentially fitting it with conventional engines later on. From Toyota, we have no news yet on a possible small crossover.

2015 January – September small crossover sales Europe

Small SUV segment Jan-Sep 2015 Jan-Sep 2014 Change
1. Renault Captur 147.832 121.590 22%
2. Opel/Vauxhall Mokka 126.605 90.885 39%
3. Peugeot 2008 116.844 102.451 14%
4. Dacia Duster 94.556 94.799 0%
5. Nissan Juke 79.673 72.141 10%
6. Citroën C4 Cactus 61.690 13.577 354%
7. Fiat 500X 49.642 0 New
8. Jeep Renegade 39.764 460 8544%
9. Ford Ecosport 27.447 7.134 285%
10. Suzuki Vitara 26.546 0 New
11. Mazda CX-3 12.539 0 New
12. Suzuki Jimny 9.250 7.922 17%
13. Suzuki SX4 2.999 11.334 -74%
14. Honda HR-V 2.801 0 New
15. SsangYong Tivoli 2.443 0 New
16. Lada Niva 1.199 1.027 17%
17. Fiat Sedici 239 2.480 -90%
18. Chevrolet Trax 205 9.024 -98%
19. DR CityCross 60 120 -50%
Segment total 802.334 534.945 50%

 

Also check out the 2015-H1 subcompact crossover segment in the United States.

Click on any model to see its annual sales from 1997-2014 and monthly sales in 2012, 2013, 2014 and 2015, or use the dropdown menu in the top right of this site. Sources: Manufacturers, ANDC, JATO Dynamics.

About Bart Demandt

Bart is a 34-year old Dutchman who's always had a thing for cars, the automotive industry and statistics. He’s combined these passions by writing about them on Left-Lane.com. His daily driver is an Alfa Romeo GT because he fell in love with the sound of the 3.2 V6 engine. And just like in a relationship with a woman, high maintenance costs sometimes bring him on the brink of a break-up, but true love will hopefully prevail.
You can find all his articles Here.

Comments

  1. I really like this segment, because in my opinion most cars are better looking than their subcompact siblings.

    The 500X and Renegade don’t bother each other just as Renault-Nissan dominate with the Captur, Duster and Juke. Especially Nissan does a great job, after five years the Juke still manages to be a force to reckon with.

    • Bart Demandt says:

      True, Renault-Nissan has done a great job of setting these cars apart. But then again, they don’t really have that much in common technically, so that’s an easier job for them than for FCA with the 500X and Renegade.
      Mind you, the Juke has lost quite some ground on its fresher competitors. Just two years ago, it was the leader of the (granted, much smaller) segment. And it’s very dependent on its “home” market UK.

  2. The Duster uses a different platform and petrol engines, but the Captur and Juke are mostly technically interchangeable just as the FCA couple.

    Of course, the Juke lost some ground, but there are many new cars in your list that can’t compete with the figures of Nissan. For a five year old car the sales are still above average so that’s simply a great achievement.

  3. Bart Demandt says:

    The Juke and Captur may be on the same platform, but unlike the Renegade and 500X, they have different wheel bases and actually use different petrol engines as well.
    I have to agree with you that it’s impressive to see the Juke stay easily ahead of some newer models as well. Especially considering its design isn’t exactly everyone’s “cup of tea”.

  4. You’re right. The 500X and Renegade are more similar. Probably due to the same moment of introduction whereas the Juke and Captur differ almost three years in age. Renault had time to make some changes.

    About design, yes, I’m also amazed by that. Most ‘trendy’ cars peak whereupon they fall rapidly, but not the Juke. It gives me hope for the C4 Cactus to become a steady force.

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