The limousine segment in Europe stays in a subdued mode in Q3 of 2015, still down 9% for both the quarter and the first nine months. With the Mercedes-Benz S-Class controlling almost 45% of all limousine sales in Europe, it’s no surprise that the segment depends heavily on fluctuations in that model’s demand. As the S-Class is now in its second year of the new generation, a 9% decrease in Q3 and -4% for the year so far isn’t too bad, especially considering the rest of the top-6 fares even worse. Bear in mind that the Benz is probably also helped by a handful sales of the new S-Class Coupe, which isn’t split from the sedan in our statistics. Its traditionally biggest rival BMW 7-series has already revealed its upcoming new generation, which promises a ton of new technology and features that should help it topple the S-Class dominance in 2016. A plug-in hybrid version should do the trick as well.
Meanwhile, the facelifted Audi A8 consolidates its second place, while the Porsche Panamera reclaims its third place on the segment podium from the outgoing 7-series. The evergreen Volkswagen Phaeton humiliates the Indian-owned Brits by overtaking their flagship Jaguar XJ in Q3, while the Maserati Quattroporte has found its ceiling at about 60 units a month in Europe. The Bentley Flying Spur is down 27% for the quarter and -17% for the year so far, but other British limousines enjoy increased interest, with the Rolls Royce Ghost adding a quarter to its volume of last year, and the Bentley Mulsanne improves 16%, now under threat from the Aston Martin Rapide, up 23%.
2015 January – September limousine sales Europe
|Limousine segment||Jan-Sep 2015||Jan-Sep 2014||Change|
|2.||Audi A8 / S8||5.174||5.426||-5%|
|8.||Bentley Flying Spur||411||498||-17%|
|9.||Rolls Royce Ghost||177||143||24%|
|11.||Aston Martin Rapide||156||127||23%|
|12.||Lexus LS (est)||97||165||-41%|
|13.||Rolls Royce Phantom||78||90||-13%|
Also check out the 2015-H1 limousine segment in the United States.
Click on any model to see its annual sales from 1997-2014 and monthly sales in 2012, 2013, 2014 and 2015, or use the dropdown menu in the top right of this site. Sources: Manufacturers, ANDC, JATO Dynamics.