European sales 2015-Q1 Midsized MPV segment

The midsized MPV segment is one of the most stable of the market in recent years: after declining just 2% in 2014, sales of midsized MPVs are up by a mere 1% again in the first quarter of 2015.

European-sales-midsized_MPV_segment-Citroen_C4_Picasso-Renault_Scenic-VW_Golf_SportsvanWith Q1 sales down 10%, the Citroën C4 Picasso barely holds on to its first position, while it hasn’t led the segment in any of the three months. The Renault Scenic trails by less than 300 units after being the segment best seller in Febuary and March, and will be completely renewed by the end of this year. The all-new Volkswagen Golf Sportsvan is less than 1.700 units behind the C4 Picasso in third place, after being the segment leader by a large margin in January.

The Sportsvan improves massively on the sales of its predecessor Golf Plus, which was in run-out mode last year. However, in 2006, its first full year on the market, the Golf Plus sold more than 128.000 units in Europe, a figure the Sportsvan won’t reach at the current selling rate. But then again, the segment has become more populated since, and those 128.000 units were only half of what the Scenic sold that year, while both models aren’t separated by much this year

Auto-sales-statistics-2015_Q1-Europe-midsized_MPV_segment

VW_Touran-front-Geneva_Auto_Show-2015As a result of the Sportsvan’s surge, the Volkswagen Touran and Ford C-Max are kicked down a place with the C-Max faring the worst after finishing 2014 ahead of the Touran on the segment podium. The latter will be replaced later this year by the second generation Touran, which will get a similar lazy but smart make-over as the Golf VI to VII and Passat VII to VIII have had: easily recognizable as a Touran from far away, but also obviously modernized from nearby.

The Opel/Vauxhall Zafira, which has been in 5th place until last year, loses more than 40% of its volume and is now in 7th spot far behind the Peugeot 3008. Both the 3008 and its larger sibling 5008 are down 18% and as a result Peugeot is likely to lose its crown as Europe’s best selling MPV brand. The successor to the 3008, not due for another few years, will be more like a crossover than the current MPV model.

Midsized MPV segment Q1 2015 Q1 2014 Change
1. Citroën C4 (Grand) Picasso 28.776 31.999 -10%
2. Renault (Grand) Scenic 28.518 26.791 6%
3. Volkswagen Golf Sportsvan 27.129 251 new
4. Volkswagen Touran 22.158 25.227 -12%
5. Ford (Grand) C-Max 21.349 21.875 -2%
6. Peugeot 3008 17.692 21.466 -18%
7. Opel/Vauxhall Zafira 12.438 21.665 -43%
8. Toyota Verso 8.514 7.531 13%
9. Peugeot 5008 7.874 9.545 -18%
10. Kia Carens 5.857 6.254 -6%
11. Dacia Lodgy 5.268 5.289 0%
12. Seat Altea 4.879 4.551 7%
13. Mazda5 2.185 1.868 17%
14. Toyota Prius+ 2.023 1.554 30%
15. Chevrolet Orlando 20 2.074 -99%
16. Volkswagen Golf Plus 5 5.150 -100%
Segment total 194.685 193.090 1%

Click on any model to see its annual sales from 1997-2013 and monthly sales in 2012, 2013 and 2014, or use the dropdown menu in the top right of this site. Sources: Manufacturers, ANDC, JATO Dynamics.

About Bart Demandt

Bart is a 34-year old Dutchman who's always had a thing for cars, the automotive industry and statistics. He’s combined these passions by writing about them on CarSalesBase.com. His daily driver is an Alfa Romeo GT because he fell in love with the sound of the 3.2 V6 engine. And just like in a relationship with a woman, high maintenance costs sometimes bring him on the brink of a break-up, but true love will hopefully prevail.
You can find all his articles Here.

Comments

  1. It’s amazing how well the 11 year old (!) Altea is doing.
    If VAG had any sense they would have replaced or refreshed it, but hey, it’s a SEAT and not a VW or a Skoda so not worthy of consideration.

    • Bart Demandt says:

      Hi AndyT,
      this amazes me as well! They haven’t updated the model for ages, but it keeps going strong. Not surprisingly, half of its sales are registered in its home market Spain. When I spent a week in Barcelona last month, I happened to notice that not only most taxis were Altea’s, but also almost all police vehicles and some other government vehicles. Another 25% of Altea’s are sold in Germany, which leaves just 450 monthly sales for the rest of Europe. Unsurprisingly, in some of those other countries (a.o. The Netherlands), the Altea is no longer available due to slow sales.

  2. Interesting. I didn’t know they had already withdrawn the model from some markets such as the Netherlands. Perhaps they are selling off stock cheap in other markets, now that production is slowing down, as it was the 13th best selling vehicle in Austria in April and outsold the Leon.
    http://bestsellingcarsblog.com/2015/06/austria-may-2015-fiat-500-family-on-podium/

    • Bart Demandt says:

      Yes, Volkswagen Group cars are imported to The Netherlands by a private importer, not the factory. As a result, the Volkswagen Eos, Scirocco, CC and even the Jetta have already been slashed because of slow sales. As has the Skoda Roomster, Seat Altea and most versions of the Polo and Golf 3-door, with the exception of the GTI, GTD and R models, and the base models (in order to be able to keep advertising the lower base price).

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