European sales 2015 Premium Midsize segment

Midsized_Premium_car-segment-European-sales-2015-Mercedes_Benz_C_Class-BMW_3_series-Audi_A4The premium midsized car segment grows slower than the overall market at 6% to 662.738 vehicles in 2015, which is the best score since 2011 but a long way from the 1 million sales in 2002. The Mercedes-Benz C-Class has scored its second victory of the segment after leading the segment in 2011 by a margin of less than 10.000 units above the #3. This time, the former “Baby-Benz” leads the BMW 3-series by 30.000 sales and the soon-to-be-replaced Audi A4 by almost 50.000 sales. And in 2015 year we can actually compare these 3 models directly, as this year the C-Class Coupe will be launched and its sales will be combined with those of the sedan and the station wagon, while BMW and Audi have separated their coupe versions into stand-alone models with the 4-series and A5.

Note: clicking on the model name opens the sales data page for that model; clicking year in the legend turns the display for that year on/off

Audi_A4-S4-auto-sales-statistics-EuropeAfter 3 years of reign, the BMW 3-series been relegated to 2nd place as its sales have dropped 15%, partially from increased competition by the C-Class and partially from internal cannibalization by the 4-series, especially the Gran Coupe. The Audi A4 is surprisingly stable despite being 8 years old and the having the new generation in showrooms at the end of 2015. It probably helps that you need to look twice, no three times, to see the differences between the old generation and the new generation, as has become Audi’s trademark (as well as Volkswagen’s).

Midsized_Premium_car-segment-European-sales-2015-Jaguar_XEThe BMW 4-series helps BMW remain the best selling brand of the premium midsize segment, and it outsells the Volvo S60/V60 by a large margin. Volvo’s cars somehow manage to keep their sales relatively stable throughout their life cycle, and the 60-series is no exception. The Audi A5 will get the same treatment as the A4 this year, but it also stays pretty stable at just -5%. Behind the A5 is a huge gap to the Jaguar XE, which arrived in showrooms this year. I can’t help but feel a bit disappointed by its performance, selling just a sixth of the class leaders in Q4, with monthly sales that are lower than its predecessor X-Type during its peak year. And that model is considered a flop by a lot of people, despite over 200.000 sales in Europe. Perhaps the station wagon version will boost the XE to acceptable levels.

Lexus-RC-auto-sales-statistics-EuropeThe facelifted DS5 loses 5% for the year, but was up 10% in Q4 to move ahead of the Volkswagen CC. The Lexus IS is already down after peaking sharply in 2014, but stays well ahead of its Japanese rival Infiniti Q50, which is up by a quarter to a record 3.000 sales. The Lexus RC coupe proves that a V8 engine is no longer the way to go if you want to sell in Europe. After a dismal 16 sales in all of Europe in November, the RC was up to 115 sales in December as the 4-cylinder versions RC200t and RC300h arrived in showrooms, which should help the model into four figures.

After quite a bit of delay, Alfa Romeo will finally bring the all-new Giulia into its showrooms in 2016, at first the top-spec QV and at the end of the year (if there are no more delays) the rest of the line-up with 4-cylinders and diesel engines. That means it won’t be storming up the charts just yet, but it’ll be a more than welcome addition to the segment.

Premium midsized car segment 2015 2014 Change
1. Mercedes-Benz C-Class 173.011 136.474 27%
2. BMW 3-series 143.023 168.275 -15%
3. Audi A4 / S4 / RS4 124.466 124.170 0%
4. BMW 4-series 72.769 53.948 35%
5. Volvo S60 / V60 54.354 54.663 -1%
6. Audi A5 / S5 / RS5 45.202 47.591 -5%
7. Jaguar XE 16.535 0 New
8. DS5 11.888 12.569 -5%
9. Volkswagen CC 10.215 16.064 -36%
10. Lexus IS 7.729 9.610 -20%
11. Infiniti Q50 3.020 2.426 24%
12. Lexus RC 526 30 1653%
Segment total 662.738 625.883 6%

Click on any model to see its annual sales from 1997-2014 and monthly sales in 2012, 2013, 2014 and 2015, or use the dropdown menu in the top right of this site.

Sources: Manufacturers, ANDC, JATO Dynamics.

About Bart Demandt

Bart is a 34-year old Dutchman who's always had a thing for cars, the automotive industry and statistics. He’s combined these passions by writing about them on Left-Lane.com. His daily driver is an Alfa Romeo GT because he fell in love with the sound of the 3.2 V6 engine. And just like in a relationship with a woman, high maintenance costs sometimes bring him on the brink of a break-up, but true love will hopefully prevail.
You can find all his articles Here.

Comments

  1. Hi Bart,
    The article is fine. A couple of points regarding the XE:
    1. If you were to annualise the 34000 sales of the 6 months total, you are up to 68000 cars. Please note that this is just for one market. There is the US market where the XE has not yet been sold, and the Chinese market where the XE is just now being sold. Therefore a full worldwide sales figure would take you past the 100,000 mark. If I were JLR I’d be pleased with that.
    2. I think that JLR sees the F-Pace and the Magny Steyr produced E-Pace as their cash cows. Therefore given JLRs production constraints, I’m led to believe that there’s more focus on marketing the F-Pace until the Brazilian, Indian and Chinese facilities ramp up to full production for current Jaguar saloon models.
    Best regards
    Nick

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