European sales 2015 Midsize segment

Midsized_car-segment-European-sales-2015-Volkswagen_Passat-Opel_Insignia-Ford_MondeoSales of midsized cars have rebounded hard in 2015 from over a decade of losses to add over 100.000 units of volume in 2015, an increase of 20% to 619.474 sales. That’s still just over a third of the almost 1,8 million non-premium midsized cars sold in 2001. Two renewed models carry all of the segment increase: the Volkswagen Passat and the Ford Mondeo. The Passat adds almost half to its 2014 volume to take 36,5% share of the segment. It is the only model in the segment above 200.000 sales, and even the only model above 100.000 sales for that matter. Its closest competitor Opel/Vauxhall Insignia drops 4%, which is not too bad considering there are now two fresher competitors around. The biggest winner of the segment is the Mondeo, but that’s not so hard if you consider how deep it had fallen while customers were waiting for the new generation to arrive, 2 years late. Even then, it took the Ford until December to finally outsell the Insignia, and I’m afraid the very evolutionary styling compared to the outgoing model is to blame for that. The Mondeo just too much like the old one in my opinion, especially 3/4 from the rear.

Note: clicking on the model name opens the sales data page for that model; clicking year in the legend turns the display for that year on/off

Toyota_Avensis-auto-sales-statistics-EuropeThe renewed Skoda Superb loses its magnificent third place from last year, but is still up 9% to just over 50.000 sales which makes 2015 the second best ever year in terms of volume for the Superb, after the 56.000 sales in 2011. It stays ahead of the facelifted Peugeot 508, which recovers slightly from its worst year ever but is still down half compared to that same 2011. The Toyota Avensis has also been facelifted but benefits more with sales rebounding 15% for the year and 33,5% in the fourth quarter and passes the Mazda6 to become the best selling Asian model in the segment. Its second facelift can’t hide the fact that it’s one of the oldest models in the segment and Toyota still hasn’t decided whether they’re going to develop a next generation of the Europe-only model.

Renault-Talisman-auto-sales-statistics-EuropeThe Citroën C5 is the biggest loser in the top-10, down a quarter to just 13.500 sales and that’s not even as hard as the model is hit in China: down 36% to 21.700 sales, so it’s no wonder Citroën is looking to replace the sedan and station wagon with a crossover. The Renault Laguna is being replaced by another sedan and station wagon called the Talisman, which has made its appearance in the top-15 on dealer registrations before customer deliveries start early 2016. Meanwhile, the Laguna is kicked out of the top-10 by the new generation Subaru Outback, breaking the 10.000 sales mark for the first time in four years.

Subaru-Levorg-auto-sales-statistics-EuropeSubaru has also launched the Levorg, a station wagon with dimensions between the compact and midsized segments (almost as long as a Passat but narrower than a Golf), but will be classified as a midsize by us because it basically replaces the regular Legacy wagon and is priced to compete with these models. The Levorg sold almost as well as the Outback in Q4, so it should be able to outsell the Kia Optima which is totally ignored by European car buyers, as opposed to Americans, who buy twice as many of this model than they do of the Passat.

No big launches are planned in 2016, but the Renault Talisman should be able to enter the top-5 in its first year of sales.

Midsized segment 2015 2014 Change
1. Volkswagen Passat 226.127 153.677 47%
2. Opel/Vauxhall Insignia 88.544 92.694 -4%
3. Ford Mondeo 79.673 45.405 75%
4. Skoda Superb 50.533 46.149 9%
5. Peugeot 508 43.301 41.797 4%
6. Toyota Avensis 33.197 28.972 15%
7. Mazda6 30.519 31.032 -2%
8. Hyundai i40 25.045 25.016 0%
9. Citroën C5 13.480 18.064 -25%
10. Subaru Outback 10.806 6.415 68%
11. Renault Laguna 7.831 16.019 -51%
12. Kia Optima 3.263 3.409 -4%
13. Subaru Levorg 2.424 0 New
14. Honda Accord 1.918 3.499 -45%
15. Renault Talisman 1.824 0 New
16. MG6 548 698 -21%
17. Opel/Vauxhall Ampera 300 939 -68%
18. Renault Latitude 83 508 -84%
19. Suzuki Kizashi 45 281 -84%
20. Seat Exeo 7 243 -97%
21. Chevrolet Malibu 6 334 -98%
Segment total 619.474 515.151 20%

Also check out the 2015 mid-sized car segment in the United States.

Click on any model to see its annual sales from 1997-2014 and monthly sales in 2012, 2013, 2014 and 2015, or use the dropdown menu in the top right of this site.

Sources: Manufacturers, ANDC, JATO Dynamics.

About Bart Demandt

Bart is a 34-year old Dutchman who's always had a thing for cars, the automotive industry and statistics. He’s combined these passions by writing about them on Left-Lane.com. His daily driver is an Alfa Romeo GT because he fell in love with the sound of the 3.2 V6 engine. And just like in a relationship with a woman, high maintenance costs sometimes bring him on the brink of a break-up, but true love will hopefully prevail.
You can find all his articles Here.

Comments

  1. Hi, The percentages re change from #15 to #21 are not correct. Apart of that it’s all fine:)

  2. Toyota should kill Avensis and bring here Camry.

    • Bart Demandt says:

      Hi Todor,

      I think the Camry is too big for European tastes and is not fuel efficient enough. And besides the design being a bit too American, big Japanese sedans never really broke through in Europe. Even Lexus is heavily dependent on the CT and IS, as the GS is barely selling four figures here, let alone the LS.
      But I can imagine that it’s not high on their priority list to develop an all-new midsized sedan and station wagon, including diesel engines, specifically for the European market with a volume of just 620.000 units a year.

  3. Mazda6 already declines? That’s ridiculous! It’s a pity most Europeans don’t buy the best cars with above average quality or aren’t allowed to drive these cars, because of their company forcing them into the usual suspects. The Laguna III was one of the best cars of its generation, but wasn’t a success due to its predecessor. Psychological factors (i.e. habit behaviour, anchoring) direct consumer behaviour too much in my opinion. People simply aren’t aware of it. That’s why Toyota doesn’t try anymore with the Camry although it has a normal size for this segment (Insignia, Mondeo, Talisman are bigger) and is of high quality.

    • laguna mk3 2 says:

      I agree with the part that laguna 3 was the best cars of its generation, sad though it didnt sell in some countries. I was really a big fan of it but was dissapointed of the “old” design espesially the grille.

  4. As a lucky owner of LIII, fully agree with your comments on that car 🙂 I keep my fingers crossed for Talisman now.

    Having said that – LIII is a perfect example that not only car quality combined with its pricing makes a car sales succesful (or not). It is just as much about psychology, clever marketing and even politics. Don’t get me wrong – Passat is not a bad car at all, but its value/price ratio would not explain owning >30% of marketshare.

    • laguna mk3 says:

      its sad that L3 were late to hit on like audi a4, bmw 3, etc. the design itself made it worse, like the ph1 looked like a rebadged 05 facelifted c5 but it were now to late for those types of cars. L3 ph2 in tthe otherhand is a beauty, but i kind of came a itttle late. sadly i wished for a typigal renault grille in the l3, like the l1 had. it really bothers me how many country denied the sales, ex you can sew how german automagazines favored the german carsand really never said anything about laguna. laguna, inisigna, mazda 6 508, accord (c5 rubbish rip off from german design) passat all deserves in the same class and not class with toyota, hyundai…

      • its sad that L3 were late to hit on like audi a4, bmw 3, etc. the design itself made it worse, like the ph1 looked like a rebadged 05 facelifted c5 but it were now to late for those types of cars. L3 ph2 in tthe otherhand is a beauty, but it* kind of came a little* late. sadly i wished for a typigal renault grille in the l3, like the l1 had. it really bothers me how many country denied the sales, ex you can sew how automagazines favored the german cars and really never said anything about laguna. laguna, inisigna, mazda 6 508, accord (c5 rubbish rip off from german design) passat all deserves to be in the same class and not class with toyota, hyundai…

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