The European large MPV segment is down 6% to 116.891 sales in 2015, a new all-time low after a slight rebound in 2014. But we have reached the bottom as sales were up 14% in the fourth quarter of the year thanks to the new generation Renault Espace, up threefold for the year. In 2016, Ford will re-enter the competition with the new generations of the S-Max and Galaxy to help the segment back into growth mode again. The Volkswagen Sharan has held on to the top spot, but was outsold by the Espace in Q4 and even by the new Ford S-Max in December. These last two will have an exciting battle this year for the top spot. The Sharan’s clone Seat Alhambra climbed to the second place in 2015 with sales up 19% but it won’t last there as it was down into fourth place in December.
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These five will be the main players of the segment for 2016 and years to come, with the SsangYong Rodius as a niche player. I don’t expect FCA to bring the Pacifica to Europe, as a Lancia nor as a Chrysler, Kia is not bringing the Sedona to Europe as a late replacement to the Carnival and PSA has retired its ancient large MPVs in 2015. They will introduce passenger versions of their new midsized LCVs together with Toyota, but the Citroën Space Tourer, Peugeot Traveller and Toyota Proace are still more utility-like and will compete with the Volkswagen T6 Multivan and Mercedes-Benz Vito Tourer.
|Large MPV segment||2015||2014||Change|
|7.||SsangYong Rodius / Stavic||1.671||1.366||22%|
Also check out the US Minivan segment 2015, where the Dodge Grand Caravan and Chrysler Town & Country (our Voyager) are no longer the best selling models as they’re about to be replaced by the Pacifica.
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Sources: Manufacturers, ANDC, JATO Dynamics.