European sales 2015 first half exotic and sports car segments

Exotic_car-segment-European-sales-2015-Mercedes_AMG_GT-Ferrari_458_ItaliaSales of exotic cars in Europe are down sharply in the first half of 2015. The segment was flat in 2014, but lost 15% of its volume this year. Please note that I’ve decided to no longer classify the BMW i8 as an exotic car, and have moved it to the large sports car class, as it competes more directly against the Porsche 911, Jaguar F-type and Mercedes-AMG GT. That means the Bentley Continental GT continues where it finished 2014: on top of the exotic car segment, thanks to sales down just 6%. Its closest competitor the Ferrari 458 Italia is down 29% as its replacement has already been revealed: the Ferrari 488 GTB. Lamborghini-Huracan-auto-sales-statistics-EuropeWe now find the Lamborghini Huracan in third place with sales up tenfold on its introduction year. The Huracan still sells just over half of the volume of the 458, but that’s the closest it or its predecessor the Gallardo have ever been to the Ferrari 360, F430 or 458 Italia. The freshness of the Huracan and the model changeover at Ferrari are to be credited for this, but also the Huracan’s softer, less polarizing design. Although I still think Lamborghini’s are supposed to have extreme design, it’s what makes the brand stand out from Ferrari.

Auto-sales-statistics-2015_H1-Europe-exotic_car_segment

The Aston Martin Vanquish is stable, putting it ahead of the Ferrari F12, which loses a third of its volume, while the Aston Martin DB9 and Lamborghini Aventador are also stable enough to move past the Rolls Royce Wraith, down 29%. Ferrari’s exotics are having a terrible year anyways, with also the FF down in double digits. Bugatti sold only one Veyron this quarter, as its Chiron replacement has already been scooped.

2015 first half exotic car sales Europe

Exotic car segment H1 2015 H1 2014 Change
1. Bentley Continental GT / GTC 836 887 -6%
2. Ferrari 458 Italia 635 893 -29%
3. Lamborghini Huracan 339 33 new
4. Aston Martin Vanquish 205 201 2%
5. Ferrari F12 185 282 -34%
6. Aston Martin DB9 159 149 7%
7. Lamborghini Aventador 139 137 1%
8. Rolls Royce Wraith 133 188 -29%
9. Ferrari FF 96 108 -11%
10. Mercedes-Benz SLS AMG 27 312 -91%
11. Lamborghini Gallardo 5 58 -91%
12. Bugatti Veyron 3 5 -40%
Segment total 2.762 3.253 -15%

Large sports cars

Sports_car-segment-European-sales-2015-Ferrari_California-Aston_Martin_VantageThe large sports cars segment is boosted by the arrival of the BMW i8 and Mercedes-AMG GT and the facelift of the Ferrari California, but only 3 models out of the top-10 lose sales, underscoring the health of the segment, which is up 14% on the first half of last year. The perennial leader Porsche 911 keeps going strong, on course to have its best sales year since 2007. Now that it’s no longer new, the Jaguar F-type is stable at 2.600 sales in six months. But that doesn’t paint the whole picture: the F-type was up 27% in Q1, but down 14% in Q2. Jaguar-F-type-auto-sales-statistics-EuropeAs ultra-dominant as the BMW i8 was when I still classified it as an exotic, it’s now up against more direct competition, but still pretty impressive. A third place for a brand-new, Plug-In hybrid sports car with just a 1,5 liter engine and futuristic design is a sign BMW has made the right move. Especially considering the i8 is held back by production constraints of the carbon fiber.

Auto-sales-statistics-2015_H1-Europe-large_sportscar_segment

The all-new 911-fighter from Mercedes, the AMG GT has already outsold the Mercedes-Benz SL in Q2 and will quickly move past it, and perhaps also the i8 by the third quarter or otherwise by the end of the year. 2016-Audi-R8-50The SL is starting to look a bit long in the tooth and has always been more of an American-style cruiser than a European sports car. The Audi R8 is due to be replaced in the second half of the year, but the outgoing model is still selling well, at +15%. If Ferrari’s exotics all lost big chunks of volume, it’s more than made up for by the facelifted California T, which more than triples its sales of last year and now outsells the Aston Martin Vantage and Maserati GranTurismo for the first time since 2011. The resurrection of the Jaguar XK when the F-type had just been introduced has come to an abrupt halt, with sales all but stalled in Q2.

2015 first half large sports car sales Europe

Large sportscar segment H1 2015 H1 2014 Change
1. Porsche 911 8.026 7.440 8%
2. Jaguar F-type 2.628 2.601 1%
3. BMW i8 1.336 130 928%
4. Mercedes-Benz SL 1.209 1.757 -31%
5. Mercedes-AMG GT 1.191 0 new
6. Audi R8 628 547 15%
7. Ferrari California 556 124 348%
8. Aston Martin V8 / V12 Vantage 398 427 -7%
9. Maserati GranTurismo 192 203 -5%
10. Maserati GranCabrio 146 135 8%
11. Jaguar XK 132 996 -87%
Segment total 16.442 14.360 14%

Compact sports cars

Sports_car-segment-European-sales-2015-Audi_TTThe compact sports car segment in Europe is stable on last year, but that doesn’t tell the story of individual models, as only 2 out of the top-10 manage to increase sales on last year. The new, third generation Audi TT sweeps the segment, with sales up 150% in Q2 and 80% in the first half. It also sold more than double of its closest competitor in Q2, the former segment leader Mercedes-Benz SLK, which is surprisingly stable at just -6%. The rest of the top-6 is down with double digits, with the Mazda MX-5 at -45% as it awaits the all-new fourth generation.

Alfa-Romeo-4C-Spider-Geneva-Autoshow-2014The beautiful Alfa Romeo 4C recovers slightly from an abysmal Q1, with sales down 12% in Q2 to make it -28% for the first half, which may be explained by the model’s introduction in the US, while worldwide demand is restricted by the maximum production of 3.500 units a year. Then again, the 358 sales of the 4C in the US and Canada in the first half are not very promising for the model either. Lotus is back in business, and the sales show it: all three models are up with double digits and both the Elise and Evora almost double up on last year.

2015 first half compact sports car sales Europe

Compact sportscar segment H1 2015 H1 2014 Change
1. Audi TT 11.968 6.644 80%
2. Mercedes-Benz SLK 6.530 6.948 -6%
3. BMW Z4 2.716 3.313 -18%
4. Porsche Boxster 2.491 2.857 -13%
5. Peugeot RCZ 2.474 3.412 -27%
6. Mazda MX-5 1.812 3.284 -45%
7. Porsche Cayman 1.660 1.678 -1%
8. Toyota GT86 853 1.701 -50%
9. Nissan 370Z 443 402 10%
10. Alfa Romeo 4C 437 606 -28%
11. Subaru BRZ 211 352 -40%
12. Lotus Elise 201 106 90%
13. Chevrolet Camaro 192 632 -70%
14. Lotus Exige 171 143 20%
15. Lotus Evora 83 42 98%
16. Hyundai Genesis coupe 8 59 -86%
Segment total 32.250 32.179 0%

 

Click on any model to see its annual sales from 1997-2013 and monthly sales in 2012, 2013 and 2014, or use the dropdown menu in the top right of this site. Sources: Manufacturers, ANDC, JATO Dynamics.

 

About Bart Demandt

Bart is a 36-year old Dutchman who's always had a thing for cars, the automotive industry and statistics. He’s combined these passions by writing about them on CarSalesBase.com. His daily driver is an Alfa Romeo GT 3.2 V6 which he just can't seem to say goodbye to thanks to the mesmerizing exhaust note.
You can find all his articles Here.

Comments

  1. Hi Bart!
    Yet another great analysis, congratulations.
    Furthermore, it’s always interesting to compare the sales evolution of both Mercedes’ roadsters and the new GT. That puts in perspective how plane ugly the current SL is…
    Still surprised by the surge on Lotuses sales, as they pushed the prices really up, at least here in Germany. In 1,5 years a basic Elise went from just over 32k to almost 40k €!
    Keep the great work!
    Cheers,
    Carlos

    • Bart Demandt says:

      Hi Carlos,

      thanks for the compliments!

      I don’t like the look of the facelifted SL either anymore. It really looks awkward now, and it’s not hard to imagine why the AMG GT is selling so well.
      The surge of Lotus has more to do with a return to previous figures. They sold over 1.000 cars a year until 2010, but then crashed down when they were on the verge of bankruptcy under a megalomaniac CEO, losing two thirds of their volume in two years time. Now that the company has returned to stability, people are no longer afraid to buy one.

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